Ontology and gnoseology of capitalism in Isaak Illich Rubin: 'Essays on marxist theory of value'

This concise essay attempts to show why Isaak Illich Rubin is, until today, the best interpreter, commentator and developer of The Capital of Karl Marx, understanding Marx’s work as an ontology and a gnoseology of the capitalist economic system. To do this, we analyze the relations existing between Marx, Rubin and the theory of science of the Spanish Marxist philosopher Gustavo Bueno. In this way, we can interpret the work “Essays on Marxist theory of value” also as an ontology and a gnoseology of capitalism.

Fetichismo de la subjetividad: individualización, malestar y consumo

Capitalism, like the universe, expands; it is foreseen as without limit and historically presented as if from the outside while paradoxically, unlike the universe, capitalism is an historical and contingent emergence. Many have suggested that its naturalization now leave it easier to imagine the end of the world than the end of capitalism. In consumer capitalism, subjectivity has become a commodity. Thus it is possible to say that consumer society is characterized by a "fetish of subjectivity", in which individualization (as lifestyle) and malaise (as symptom) are combined. The fetish of subjectivity may be one of the most important historical achievements of the relationship between capitalism and subjectivity, promoting highly individualized and intensive rules and requiring a consciousness in terms of the consumer society, a success-oriented life, competition and almost total autonomy in achieving the only goals and objectives culturally defined as legitimate and valid, experienced as decisions taken by each individual. Today’s individualization is is individualistic by nature, and it tends to weaken traditional forms of social ties and to strain social cohesion. Sociology is constituted as a discipline which has studied the problematic relationship between modernity and capitalism, which in turn has also been problematic for sociology itself. Especially the associated processes of modernization have favored the emergence of society as a distinctive phenomenon, of the individual and social action, and of subjectivity, a recurring dimension although not always explicit in its problematic. The nation-state has been a historic, formal and spatial expression of dimensions that express the historical relationship between modernity and capitalism...