Characterizing the satellites of massive galaxies up to z ∼ 2: young populations to build the outskirts of nearby massive galaxies

The accretion of minor satellites is currently proposed as the most likely mechanism to explain the significant size evolution of the massive galaxies during the last ∼10 Gyr. In this paper, we investigate the rest-frame colours and the average stellar ages of satellites found around massive galaxies (M_star ∼ 10^11 M_⊙) since z ∼ 2. We find that the satellites have bluer colours than their central galaxies. When exploring the stellar ages of the galaxies, we find that the satellites have similar ages to the massive galaxies that host them at high redshifts, while at lower redshifts they are, on average, ≳1.5 Gyr younger. If our satellite galaxies create the envelope of nearby massive galaxies, our results would be compatible with the idea that the outskirts of those galaxies are slightly younger, metal-poorer and with lower [α/Fe] abundance ratios than their inner regions.

Fashion films as a new communication format to build fashion brands

The consolidation of collaborative video platforms such as YouTube and Vimeo in recent years has significantly changed the way fashion brands communicate with their audiences. Fashion films have emerged as a new and revolutionary tool adopted by luxury brands at the start of the XXI Century to construct their brands. A sample of 62 fashion films from 2006 to 2016 was analyzed in order to describe fashion film’s anatomy and its main characteristics that constitute an especial type of branded content, originated by brands in their quest for exclusivity and authenticity. As a distinctive type of experiential marketing mostly used by luxury fashion brands, they would become a new communication strategy for mainstream brands, but also allow the discovery of a profound connection with consumers through audiovisual narration.