颜色在自然场景知觉中的作用

Color has an unresolved role in the rapid process of natural scene. The temporal changes of the color effect might partly account for the debates. Besides, the distinction of localized and unlocalized information has not been addressed directly in these color studies. Here we present two experiments that investigate whether color contributes to categorization in a briefly flashed natural image and also whether it is mediated by time and low-level information. By controlling the interval between target and mask stimuli, Experiment 1 tested the hypothesis that colors could facilitate in the early stage of scene perception and the effect would decay in later processing. Experiment 2 examined how the randomization of local phase information influenced the color’s advantage over gray. Together, the results suggest that color does enhance natural scene categorization at short exposure time. Furthermore, results imply that effect of color is stable between 12 and120ms, and is not accounted by showing the structures organized by localized information. Therefore，we concluded that color always make effect in the process of rapid scene categorization, and do not depend on localized information. Thus, the present study is an attempt to fill the gap in previous research; its results is an contribution to deeper understanding of the role of color in natural scene perception.

不同行业的企业形象要素体系的共性与个性

In the early part of this century, with the change from the seller's market to the buyer market, the competition between companies changed from product competition, selling competition to corporate image competition, and companies began to consciously build corporate reputation through fast developed mass media. As a result, a series of methods to build corporate image were created, such as advertising, public relations and corporate identify system(CIS), which ,in turn, promoted the development of the research of corporate image. The factors of corporate image have been the central issue of the corporate image research, for the probe of this issue is of great significance to both the development of corporate image theory and the practice of corporate image building. As far as the literature we have gathered is concerned, the exiting research on this topic either remains at the level of qualitative investigating and induction, or is limited in some particular industry. Therefore. There bean no commonly accepted corporate image theory so far. In the recent years, with the introduction of competition mechanism and the establishment of the company. As subject position in the market, the building of corporate image gas been developed quickly in our country, and the development of practice imperatively requires the guide of scientific theory. On the basis of the analysis and summarization of the research of the predecessors, the present dissertation attempts to do some investigation and research work on the common and individual characteristics of corporate image factors of the companies in different industries in our country. The method of questionnaire survey is used in the present research. The subject sample is gathered on the basis of convenience and feasibility, and at the mean time, some consideration is also given to straticulate randomization principles. The subjects are asked to select one of their most familiar companies, and determine the important of even item in the questionnaire to the selected company(i.e. the importance assessment), and then, determine the grades the selected company gains on every item(i.e. the image assessment). The discriminant analysis of corporate image of different industries. The selected sample is grouped and coded according to the standard of industry classification. The discriminant analysis is done with the selected companies as the sample and the grades of image assessment as the variables. The result indicates that industry variable is an important standard of the classification of corporate image, and the companies in the same industry are more similar in corporate image. The analysis of the common and individual characteristics of corporate image of different industries. Firstly, in every industry, the items are sieved according to the grades of importance assessment, and exploratory factor analysis is done with grades of image assessment on the selected items as the variables. Secondly, the factors drawn from every industry in arranged in order according to their importance. The result indicates that the corporate image of different industries shares some common characteristics, for there exist common factors among different industries. In the mean while, the corporate image of different industries has its individual characteristics, that is, there is some difference in the domain of the factors, and in the order of the factors(including the difference of the principle factor).