13 resultados para Branding and Brand Building
em Chinese Academy of Sciences Institutional Repositories Grid Portal
Resumo:
Mercaptoethane sulfonate protected, water-soluble gold and silver nanoparticles (Au-MES and Ag-MES) are synthesized by one-phase method and characterized by TEM, TGA and XPS techniques, UV-vis and FTIR spectra. Both Au-MES and Ag-MES nanoparticles are soluble in the water up to 2.0 mg/ml and the stability of AU-MES is much better than that of Ag-MES. When dissolved in the water. they behave like a polyanion and can be used to build multilayer films with polyaniline (PANI) by way of layer-by-layer. A new approach is presented to fabricate the Multilayer films of Au-MES/PANI and Ag-MES/PAN]. The assembly mechanism of these multilayer films is also discussed. We anticipate highly conducting PANI films can be obtained by doping with these nanoparticles.
Resumo:
In current days, many companies have carried out their branding strategies, because strong brand usually provides confidence and reduce risks to its consumers. No matter what a brand is based on tangible products or services, it will possess the common attributes of this category, and it also has its unique attributes. Brand attribute is defined as descriptive features, which are intrinsic characteristics, values or benefits endowed by users of the product or service (Keller, 1993; Romaniuk, 2003). The researches on models of brand multi-attributes are one of the most studied areas of consumer psychology (Werbel, 1978), and attribute weight is one of its key pursuits. Marketing practitioners also paid much attention to evaluations of attributes. Because those evaluations are relevant to the competitiveness and the strategies of promotion and new product development of the company (Green & Krieger, 1995). Then, how brand attributes correlate with weight judgments? And what features the attribute judgment reaction? Especially, what will feature the attribute weight judgment process of consumer who is facing the homogeneity of brands? Enlightened by the lexical hypothesis of researches on personality traits of psychology, this study choose search engine brands as the subject and adopt reaction time, which has been introduced into multi-attributes decision making by many researchers. Researches on independence of affect and cognition and on primacy of affect have cued us that we can categorize brand attributes into informative and affective ones. Meanwhile, Park has gone further to differentiate representative and experiential with functional attributes. This classification reflects the trend of emotion-branding and brand-consumer relationship. Three parts compose the research: the survey to collect attribute words, experiment one on affective primacy and experiment two on correlation between weight judgment and reaction. The results are as follow: In experiment one, we found: (1) affect words are not rated significantly from cognitive attributes, but affect words are responded faster than cognitive ones; (2) subjects comprehend and respond in different ways to functional attribute words and to representative and experiential words. In experiment two, we fund: (1) a significant negative correlation between attributes weight judgment and reaction time; (2) affective attributes will cause faster reaction than cognitive ones; (3) the reaction time difference between functional and representative or experiential attribute is significant, but there is no different between representative and experiential. In sum, we conclude that: (1): In word comprehension and weight judgment, we observed the affective primacy, even when the affect stimulus is presented as meaningful words. (2): The negative correlation between weight judgment and reaction time suggest us that the more important of attribute, the quicker of the reaction. (3): The difference on reaction time of functional, representative and experiential reflects the trend of emotional branding.
Resumo:
A novel 3D supramolecular assembly constructed from decavanadate and caffeine building blocks, (NH4)(2)(C8H10N4O2)(4)[H4V10O28].2H(2)O (1), has been synthesized in aqueous solution and characterized by elemental analysis, IR, H-1 NMR, V-51 NMR, TG-DTA, and single crystal X-Ray diffraction. The compound 1 crystallizes in monoclinic system, space group P2(1)/n, a = 15.801(1) Angstrom, b = 12.914(1) Angstrom, c = 15.913(2) Angstrom, beta = 113.55degrees, V = 2976.4 (5) Angstrom(3), Z = 2, R = 0.0498 with 6818 reflections. Water molecules, ammonium ions, and caffeine act as "cement" linking the polyanions into 1D chain along the c-axis by hydrogen bonding. In compound 1, extensive hydrogen-bond contacts and strong pi-pi interactions lead to an ordered 3D supramolecular framework. TG-DTA curves indicate that the weight loss of the complex can be divided into three stages.
Resumo:
本研究是围绕昆虫的假死行为及建巢相关行为两个方面进行的。首先通过对昆虫假死行为的研究历史和现状的综述,作者提出了假死行为是一种特殊拟态的观点。对长壮蝎蝽Laccotrephes robustus Stål成虫在不同的活动空间下(水体内外)的假死行为以及控制假死行为的关键部位的研究结果表明:(1)水体外假死时长明显高于水体中;(2)蝎蝽在水体内外假死行为的差别是对不同捕食压力的适应,能够提高自身的适合度;(3) 头部不是蝎蝽假死发生所必需的,控制胸部各对足完成假死动作的神经节可能是不同的。胡蜂类昆虫的建巢行为直接关系到其蜂群的发展和存活。平唇原胡蜂Prevespa barthelemy (Buysson)隶属于胡蜂科,是一种社会性昆虫。为研究已建造蜂巢的相关生物学特征,对其越冬后蜂巢进行了解剖观察。结果表明:(1)蜂巢中部较大的巢脾为主要的繁殖区;(2)幼虫和工蜂所占比率最高,占全巢各虫态总数的70%左右;(3)巢中成熟个体,除蜂后外其余全部为雌性工蜂;(4)由于当地气候适宜,越冬期的低温虽使其活动能力下降,但不会引起大量死亡,该胡蜂可以在原巢址内越冬。胡蜂类昆虫雌蜂单母建群的过程可以视为是昆虫社群生活起源的短暂重现,对单母建群行为的研究有助于理解昆虫群居生活的发生和发展。通过对焰马蜂Polistis adustus Birgham单母建群过程的观察,结果表明:(1)第一批工蜂羽化前,雌蜂同时担任蜂王和工蜂的职责;(2)各虫态发育历期卵为5-7 d;幼虫13-15 d;蛹为24-28 d;(3) 单母建群时期是决定未来蜂群发展的重要阶段,也是对马蜂类天敌昆虫进行保护和利用的关键时期。
Resumo:
1、在封闭循环水工厂化养殖条件下,进行为期44天的6×2双因素随机设计动物试验,即6个体重阶段(45-550g)和2种养殖密度水平(高密度比正常密度提高20-30%),探寻我国北方工厂化养殖半滑舌鳎生长、摄食和水质的变化特征及规律。结果如下: (1)日增重、日均摄食量、饲料系数等绝对指标与体重阶段呈正相关,对应的增重率、特定生长率和摄食率等相对指标与其呈负相关;氨氮、COD等水生态指标相对浓度与体重阶段呈负相关。(2)新发现半滑舌鳎的日摄食率为0.43-0.92%,对常规鱼类投饲率推荐范围(2-5%)提出了质疑,为现代海水养殖精准饲喂和清洁生产提供了科学依据。 2、在封闭循环水养殖条件下,通过56天的4×2双因素随机设计动物试验,探寻月饱食度和和日粮次喂比例对工厂化养殖半滑舌鳎幼鱼(291.47±4.23g)生长与免疫的影响。结果如下: (1)月饱食度显著影响鱼的生长、摄食和水氨氮相对浓度,对饲料系数、水质其它指标和血液免疫无显著影响。 (2)日次喂比例显著影响鱼生长、饲料系数和水氨氮指标等,对水质其它指标、摄食量及免疫指标无显著影响。等量投喂组的生长和水氨氮指标显著高于差量投喂,饲料系数低于差量投喂。 (3)确定90%月饱食度与差量投喂为兼顾生长和水环境的生态适宜投喂组合模式,100%月饱食度与等量投喂为获得最快生长的投喂组合模式。 3、通过对实验数据进行对数化处理、多 元线性拟合、变量替代等方法,初步建立了封闭循环水养殖半滑舌鳎的投喂模型、总有害氮排泄和日增重预测模型。本模型的建立和完善,可初步实现最佳生长、最 少饲料浪费、并向生物滤器提供稳定代谢物的新型工厂化养殖清洁投喂目的,使封闭循环水养殖半滑舌鳎的饲料投喂和水环境调控步入数字、精准、动态的层次。
Resumo:
针对现有的SLAM解决方法在机器人被"绑架"时失效的问题,提出了基于局部子图匹配的方法。该方法对现有的SLAM解决构架进行了改进,提出交点最优匹配的特征相关算法,并且将奇异值分解方法引入机器人定位。最后,在结构化环境下将本方法和基于扩展卡尔曼滤波器的方法进行比较,讨论了基于局部子图匹配的方法在结构化环境中解决机器人"绑架"问题的有效性和可行性。
Resumo:
该文研究了部分结构化室内环境中自主移动机器人同时定位和地图构建问题.基于激光和视觉传感器模型的不同,加权最小二乘拟合方法和非局部最大抑制算法被分别用于提取二维水平环境特征和垂直物体边缘.为完成移动机器人在缺少先验地图支持的室内环境中的自主导航任务,该文提出了同时进行扩展卡尔曼滤波定位和构建具有不确定性描述的二维几何地图的具体方法.通过对应用于SmartROB-2移动机器人平台所获得的实验结果和数据的分析讨论,论证了所提出方法的有效性和实用性.
Resumo:
The Tianshan Mountains is located about 1000-2000 km north of the India-Asia suture and is the most outstanding topography in central Asia, with transmeridional length of nearly 2500 km, north-southern wideness of ~ 300-500 km, peaks exceeding 7000 m above sea level (asl.), and average altitude of over 4000 m asl. Much of the modern relief of the Tianshan Range is a result of contraction driven by the collision of the India subcontinent with the southern margin of Asia, which began in early Tertiary and continues today. Understanding where, when and how the deformation of the Tianshan Mountains occurred is essential to decipher the mechanism of intracontinental tectonics, the process of foreland basin evolution and mountain building, and the history of climate change in central Asia. In order to better constrain the Cenozoic building history of the Tianshan Mountains and the climate change in the southern margin of the Junggar Basin, we carried out multiple studies of magnetostratigraphy, sedimentology, and stable isotopes of paleosol carbonate at the Jingou River section, which is located at the Huoerguosi anticline, the westernest one of the second folds and thrust faults zone in the northern piedmont of the Tianshan Mountains. The Jingou River section with a thickness of about 4160 m is continuous in deposits according to the observed gradual change in sedimentary environments and can be divided into five formations: Anjihaihe, Shawan, Taxihe, Dushanzi and Xiyu in upward sequence. Characteristic remamences were isolated by progressive thermal demagnetization, generally between 300 and 680℃. A total of 1133 out of 1607 samples yielded well-defined ChRMs and were used to establish the magnetostratigraphic column of a 3270-m-thick section from the exposed base of the Anjihaihe Formation to the middle of the Xiyu Formation. Two vertebrate fossil sites and a good correlation with the CK95 geomagnetic polarity time scale suggest that the section was deposited from ~30.5 to ~4.6 Ma and the age of the top of the Xiyu formation is ~2.6 Ma based on an extrapolation of the sedimentation rates. A plot of magnetostratigraphic age vs. height at the Jingou River section shows that significant increases in sedimentation rates as well as notable changes in depositional environments occurred at ~26-22.5 Ma, ~13-11 Ma and ~7 Ma, which represent the initial uplift of the Tianshan Mountains and two subsequent rapid uplift events. In addition, changes in sedimentation rates display characteristic alternations between increases and decreases, which probably indicate that the uplift of the Tianshan Mountains was episodic. We discussed the history of C4 biomass and climatic conditions in the southern margin of the Junggur Basin using the stable carbon and oxygen isotope composition of paleosol carbonates from the Jingou River section during ~17.5-6.5 Ma. The δ13C values indicate that the proportion of C4 biomass was uniform and moderate (15-20 %) during the interval of ~17.5-6.5 Ma. We proposed three hypotheses for this pattern of C4 biomass: (1) counteraction of two opposed factors (global cooling since ~15 Ma and thereafter increased dry and seasonality in central Asia) controlling the growth of C4 grasses, (2) variability in abundance of C3 grasses relative to C3 trees and shrubs if vegetation had ever changed in ecosystems, and (3) the higher latitude of the studied region. The δ18O values show a stepwise negative trend since ~13 Ma which may be attributed to three factors: (1) the temperature decreasing gradually after the middle Miocene (~15 Ma), (2) the increasing contribution of the moistures carried by the polar air masses from the Arctic Ocean to precipitation, and (3) the gradual retreat westward and disappearance of the Paratethys Ocean. Among them, which one played a more important role will need further study of the paleoclimate in central Asia.
Resumo:
Based on the principle and method of sequence, the author describes the sequence-filling model of the rifting basin of Xujiaweizi and its gas exploration potential. The object of this paper belongs to the area around Shengping-Wangjiatun anticline. Its srtatigraphy includes Huoshiling Formation (neutral and basic volcanic rocks), Shahezi Formation (coal bedding and mud and some sandstone) and Yingcheng Formation from bottom to top. These stratigraphy units are defined by author as mesosequences respectively. The author emphasizes that the main control factors of sequence change with the types of basin and stage of basin. So the sequence is researched according to the types of basin. This viewpoint is very new, and it is consistent with the principle of sequence. Volcanic action is very frequent and acute, topography difference is obvious. Between the volcanic events, Shahezi Formation is formed, which mainly consists-of sedimentary rocks. Based on the datum from seismic section and drilling core and well-logging, the author analyzes the single unit and unit set and system tract and sedimentary fancies, then, according to the accommodation space change and marking of sequence boundary, Shahezi Formation is divided into two Third-scale sequences. The sedimentary fancies and depth distribution are described. The author also pointed out that the volcanic rocks consume the accommodation space, so volcanic rocks can influence the development of sequence. Based on the concept of accommodation space, the author put volcanic rocks into sequence frame, which normally consists of sedimentary rocks. The topography of volcanic is controlled by lithology of volcanic rocks, the pattern of volcanic eruption and the topography before volcanic eruption. The topography of volcanic can influence sedimentation and the filling pattern of sedimentary rocks. The author describes the composition and lithology fancies and depth distribution of volcanic rocks. The volcanic rocks and Volcanic building, volcanic structure is recognized on seismic section. The author paid a special attention to the relationship between sedimentation and volcanism. Finally, the author analyses the combination of source-reservoir-cover unit in sequence frame. The mudstone of Shahezi Formation has a great depth, the Kerogene in it belongs to type II and III, which tends to produce gas. The Yingcheng Formation lies between Shahezi Formation and Denglouku Formation, belonging to good reservoir. The volcanic rocks of Huoshiling Formation often formed high building, which can capture the gas produced from Shahezi Formation. The stratigraphy of rifting basin of Xujiaweizi has the great potential of gas exploration. This paper claims the following creative points: 1. The author applied the principle and method of sequence to rifting basin, greatly extending its research area and topic issues. 2. The author pointed out that basin of different type and of different stage has a different type of sequence. This is caused by the different main control factors of sequence. 3. Put volcanic rocks into the sequence frame, discussing the probability of regarding the volcanic rocks as the component of sequence, dealing with the relationship between sedimentation and volcanism and its influence to the source-reservoir-cover system. 4. The author pointed out that the filling pattern of rifting basin are determined by the filling pattern of megasequence, whose filling pattern is determined by the filling pattern of system tract and the change of accommodation space.
Resumo:
Synthetic Geology Information System (SGIS) is an important constituent part of the theory of Engineering Geomechanics Mate-Synthetic (EGMS), and is the information system more suited for the collection, storage, management, analysis and processing to the information coming from engineering geology,' geological engineering and geotechnical engineering. Its contents involve various works and methods of the investigation, design, and construction in different stages of the geological engineering. Engineering geological and three-dimensional modeling and visualization is the fundamental part of the SGIS, and is a theory, method and technique by which, adopting the computer graphics and image processing techniques, the data derived from engineering geological survey and the calculated results obtained from the geomechanical numerical simulation and analysis are converted to the graphics and images displayed on the computer screen and can be processed interactively. In this paper, the significance and realizing approaches of the three-dimensional modeling and visualization for the complex geological mass in the engineering geology are discussed and the methods of taking advantage of the interpolation and fitting for the scattered and field-surveyed data to simulate the geological layers, such as the topography and earth surface, the groundwater table and the stratum boundary, are researched into. At the mean time, in mind the characteristics of the structure of the basic data for three-dimensional modeling, its visual management can be resolved into the engineering surveyed database management module, plot parameter management module and data output module and the requirement for basic data management can be fulfilled. In the paper, the establishment and development of the three-dimensional geological information system are probed tentatively, and an instance of three-dimensional visual Engineering Distribution Information System (EDIS), theConstruction Management Information System for an airport, in which the functions, such as the real-time browse among the three-dimensional virtual-reality landscapes of the airport construction from start to finish, the information query to the airport facility and the building in the housing district and the recording and playback of the animation sets for the browse and the takeoff and landing of the planes, is developed by applying the component-mode three-dimensional virtual-reality geological information system (GIS) software development kits (SDK), so the three-dimensional visual management platform is provided for the airport construction. Moreover, in the gaper, integrated with the three-dimensional topography visualization and its application in the Sichuan-Tibet Highways, the method of the digital elevation model (DEM) data collection from the topographic maps is described, and the three-dimensional visualization and the roaming about the terrain along the highway are achieved through computer language programming. Understanding to the important role played by the varied and unique topographical condition in the gestation and germination of the highly-dense, frequently-arising and severely-endangered geological hazards can be deepened.
Resumo:
Ordos Basin is a typical cratonic petroliferous basin with 40 oil-gas bearing bed sets. It is featured as stable multicycle sedimentation, gentle formation, and less structures. The reservoir beds in Upper Paleozoic and Mesozoicare are mainly low density, low permeability, strong lateral change, and strong vertical heterogeneous. The well-known Loess Plateau in the southern area and Maowusu Desert, Kubuqi Desert and Ordos Grasslands in the northern area cover the basin, so seismic data acquisition in this area is very difficult and the data often takes on inadequate precision, strong interference, low signal-noise ratio, and low resolution. Because of the complicated condition of the surface and the underground, it is very difficult to distinguish the thin beds and study the land facies high-resolution lithologic sequence stratigraphy according to routine seismic profile. Therefore, a method, which have clearly physical significance, based on advanced mathematical physics theory and algorithmic and can improve the precision of the detection on the thin sand-peat interbed configurations of land facies, is in demand to put forward.Generalized S Transform (GST) processing method provides a new method of phase space analysis for seismic data. Compared with wavelet transform, both of them have very good localization characteristics; however, directly related to the Fourier spectra, GST has clearer physical significance, moreover, GST adopts a technology to best approach seismic wavelets and transforms the seismic data into time-scale domain, and breaks through the limit of the fixed wavelet in S transform, so GST has extensive adaptability. Based on tracing the development of the ideas and theories from wavelet transform, S transform to GST, we studied how to improve the precision of the detection on the thin stratum by GST.Noise has strong influence on sequence detecting in GST, especially in the low signal-noise ratio data. We studied the distribution rule of colored noise in GST domain, and proposed a technology to distinguish the signal and noise in GST domain. We discussed two types of noises: white noise and red noise, in which noise satisfy statistical autoregression model. For these two model, the noise-signal detection technology based on GST all get good result. It proved that the GST domain noise-signal detection technology could be used to real seismic data, and could effectively avoid noise influence on seismic sequence detecting.On the seismic profile after GST processing, high amplitude energy intensive zone, schollen, strip and lentoid dead zone and disarray zone maybe represent specifically geologic meanings according to given geologic background. Using seismic sequence detection profile and combining other seismic interpretation technologies, we can elaborate depict the shape of palaeo-geomorphology, effectively estimate sand stretch, distinguish sedimentary facies, determine target area, and directly guide oil-gas exploration.In the lateral reservoir prediction in XF oilfield of Ordos Basin, it played very important role in the estimation of sand stretch that the study of palaeo-geomorphology of Triassic System and the partition of inner sequence of the stratum group. According to the high-resolution seismic profile after GST processing, we pointed out that the C8 Member of Yanchang Formation in DZ area and C8 Member in BM area are the same deposit. It provided the foundation for getting 430 million tons predicting reserves and unite building 3 million tons off-take potential.In tackling key problem study for SLG gas-field, according to the high-resolution seismic sequence profile, we determined that the deposit direction of H8 member is approximately N-S or NNE-SS W. Using the seismic sequence profile, combining with layer-level profile, we can interpret the shape of entrenched stream. The sunken lenticle indicates the high-energy stream channel, which has stronger hydropower. By this way we drew out three high-energy stream channels' outline, and determined the target areas for exploitation. Finding high-energy braided river by high-resolution sequence processing is the key technology in SLG area.In ZZ area, we studied the distribution of the main reservoir bed-S23, which is shallow delta thin sand bed, by GST processing. From the seismic sequence profile, we discovered that the schollen thick sand beds are only local distributed, and most of them are distributary channel sand and distributary bar deposit. Then we determined that the S23 sand deposit direction is NW-SE in west, N-S in central and NE-SW in east. The high detecting seismic sequence interpretation profiles have been tested by 14 wells, 2 wells mismatch and the coincidence rate is 85.7%. Based on the profiles we suggested 3 predicted wells, one well (Yu54) completed and the other two is still drilling. The completed on Is coincident with the forecastThe paper testified that GST is a effective technology to get high- resolution seismic sequence profile, compartmentalize deposit microfacies, confirm strike direction of sandstone and make sure of the distribution range of oil-gas bearing sandstone, and is the gordian technique for the exploration of lithologic gas-oil pool in complicated areas.
Resumo:
The aim of this study was to investigate consuming values and behaviors in Chinese college students, to detect the factorial structure in consuming values, and to explore possible determinants of those values and their effects on consuming behaviors. A total of 778 students from various universities in Beijing were investigated with questionnaire survey. The main results and conclusions are as follows: (1) College students were basically satisfied with their current life and study conditions in university, and their main pressures or stresses were from their studies. They were highly motivated in the development of their academic and life careers, and also valued the importance of family and having children in the future. About 11% of the students had pressures due to less favorable financial conditions of their families. (2) Five basic consuming values were found among college students, namely, “industrious and thrifty-aimed value”, “status and brand-aimed value”, “personal and unique-oriented value”, “relation-aimed value”, and “autonomous-aimed value”. The “industrious and thrifty-aimed value” stands for the traditional consuming values in the culture, and the “status and brand-aimed value” shows an explicit tendency of consumerism. The other three consuming values had moderate relations with both of the two values. (3) There was a high negative correlation between the first two values, which showed both a general acceptance and the main trend of “industrious and thrifty-aimed value” among the students. The basic “status and brand-aimed value” was shown among 3.3% of the students. (4) The consuming values were significantly correlated with life values, indicating that consuming values could be in consistence with or be determined by basic life values. The “industrious and thrifty-aimed value” and the “autonomous-aimed value” were shown as collectivistic values, while the “status and brand-aimed value” and “relation-aimed value” were shown as individualistic values. (5) Consuming values had significant influences on consuming behaviors. (6) The demographic factors such as financial conditions of parents, children of number in family, urban-rural location of family, gender, age, and campus culture could affect consuming values and consuming behaviors of college students in both direct and indirect ways.
Resumo:
Online shopping has been a growing phenomenon all over the world as well as China in the recent years. Studies on online shopping with clickstream data have become a new research stream. But it is a pity that the online conversion rate is low. Accordingly, we can study on online consumers focusing on their shopping motivation, and put their shopping motivation and clickstream behavior into an integrative frame, study on the both construction and their relationship, and then we can get insight in chinese online consumers. This study has two processes. First, this study will use the questionnaire to explore all kinds of consumers’ online shopping motivation, and then emend the questionnaire and form the ultimate one for the second process. Second, we will simulate a shopping site to get clickstream data, participants need to complete the ultimate questionnaire at the same time. We will analyse the integrated data from two measures, cluster analysis separately, and explore the correspondence between the two cluster methods. Results show that, first, Chinese online shoppers contain five steady motivation factors: usefulness, fashion involvement, ease of use on searching, ease of use on alternative evaluation, ease of use after trade. Fashion involvement is comparatively independent, while the other have correlations between each two. Second, Chinese consumers can be clustered into five steady clusters according to online shopping motivation: functional shoppers, following shoppers, surfing shoppers, conflicting shoppers, e-laggard. The five clusters have significant differences on job, monthly income and online shopping experience of late six months, while have no significant differences on gender, age and education. Third, Chinese consumers can be clustered into five steady clusters according to clickstream data: functional browsers, hedonic browsers, impulsive shoppers, comparative shoppers and knowledge building browsers. The five clusters have significant differences only on age, while have no significant differences on other demographic variables. Fourth, the cluster methods according to motivation and according to clickstream data are two comparatively independent cluster frame, but they have limit correspondence.