40 resultados para Integración of methods
Resumo:
Since C.L. Hearn presented the concept of flow unit in 1984, its generation mechanisms and controlling factors have been studied in many aspects using different methods by researchers. There are some basic methods to do the research, and there are several concepts and classification standards about flow unit. Based on previous achievements and using methodologies from sedimentary geology, geophysics, seismic stratigraphy, and reservoir engineering, the author systemically studies the factors controlling flow unit, puts forward a series of methods for recognition, classification and evaluation of flow unit. The results obtained in this paper have important significance not only for understanding the flow unit, but also for revealing the distribution of remaining oil. As a case, this paper deals with the reservoir rocks in Guantao Group of Gudong Oilfield. Zhanhua Sag, Jiyang Depression in Bohaiwan Basin. Based on the study of stratigraphic, depositional and structural characteristics, the author establishes reservoir geological models, reveals the geological characteristics of oil-bearing reservoir of fluvial facies, points out the factors controlling flow unit and geological parameters for classification of flow unit. and summarizes methods and technologies for flow unit study when geological, well-logging and mathematical methods are used. It is the first attempt in literatures to evaluate reservoir by well-logging data constrained by geological conditions, then a well-logging evaluation model can be built. This kind of model is more precise than ever for calculating physical parameters in flow unit. In a well bore, there are six methods to recognize a flow unit. Among them, the activity function and intra-layer difference methods are the most effective. Along a section, the composition type of flow unit can be located according amplitude and impedance on seismic section. Slice method and other methods are used to distinguish flow unit. In order to reveal the distribution laws of flow unit in space, the author create a new method, named combination and composition of flow unit. Based on microscopic pore structure research, the classification methods of flow unit are developed. There are three types of flow unit in the reservoir of fluvial facies. They have their own lithology, petrophysics and pore structure character. Using judgement method, standard functions are built to determine the class of flow unit of fluvial facies. Combining reservoir engineering methods, the distribution laws of remaining oil in different types, or in different part of a flow unit are studied. It is evident that the remaining oil is controlled by the type of flow unit. The author reveals the relationship between flow unit and remaining oil distribution, builds the flowing models, predicts the variation of reservoir parameters in space, put forward different methods developing remaining oil in different flow unit. Especially, based on the results obtained in this paper, some suggestions for the adjustment of the developing flow units have been applied in Districts No.4 and No.7, and good results have been yielded. So, the results of this paper can guide oil field development. They are useful and significant for developing the remaining oil and enhancing the oil recovery efficiency.
Resumo:
By seismic tomography, interesting results have been achieved not only in the research of the geosphere with a large scale but also in the exploration of resources and projects with a small scale since 80'. Compared with traditional inversion methods, seismic tomography can offer more and detailed information about subsurface and has been being paid attention by more and more geophysicists. Since inversion based on forward modeling, we have studied and improved the methods to calculate seismic traveltimes and raypaths in isotropic and anisotropic media, and applied the improved forward methods to traveltime tomography. There are three main kinds of methods to calculate seismic traveltime field and its ray path distribution, which are ray-tracing theory, eikonal equation by the finite-difference and minimum traveltime tree algorithm. In ray tracing, five methods are introduced in the paper, including analytic ray tracing, ray shooting, ray bending, grid ray tracing and rectangle grid ray perturbation with three points. Finite-difference solution of eikonal equation is very efficient in calculation of seismic first-break, but is awkward in calculation of reflection traveltimes. We have put forward a idea to calculate traveltimes of reflected waves using a combining way of eikonal equation method and other one in order to improve its capability of dealing with reflection waves. The minimum traveltime tree algorithm has been studied with emphases. Three improved algorithms are put forward on the basis of basic algorithm of the minimum traveltime tree. The first improved algorithm is called raypath tracing backward minimum traveltime algorithm, in which not only wavelets from the current source but also wavelets from upper source points are all calculated. The algorithm can obviously improve the speed of calculating traveltimes and raypaths in layered or blocked homogeneous media and keep good accuracy. The second improved algorithm is raypath key point minimum traveltime algorithm in which traveltimes and raypaths are calculated with a view of key points of raypaths (key points of raypths mean the pivotal points which determine raypaths). The raypath key point method is developed on the basis of the first improved algorithm, and has better applicability. For example, it is very efficient even for inhomogeneous media. Another improved algorithm, double grid minimum traveltime tree algorithm, bases upon raypath key point scheme, in which a model is divided with two kinds of grids so that the unnecessary calculation can be left out. Violent undulation of curved interface often results in the phenomenon that there are no reflection points on some parts of interfaces where there should be. One efficacious scheme that curved interfaces are divided into segments, and these segments are treated respectively is presented to solve the problem. In addition, the approximation to interfaces with discrete grids leads to large errors in calculation of traveltimes and raypaths. Noting the point, we have thought a new method to remove the negative effect of mesh and to improve calculation accuracy by correcting the traveltimes with a little of additional calculation, and obtained better results.
Resumo:
The modeling formula based on seismic wavelet can well simulate zero - phase wavelet and hybrid-phase wavelet, and approximate maximal - phase and minimal - phase wavelet in a certain sense. The modeling wavelet can be used as wavelet function after suitable modification item added to meet some conditions. On the basis of the modified Morlet wavelet, the derivative wavelet function has been derived. As a basic wavelet, it can be sued for high resolution frequency - division processing and instantaneous feature extraction, in acoordance with the signal expanding characters in time and scale domains by each wavelet structured. Finally, an application example proves the effectiveness and reasonability of the method. Based on the analysis of SVD (Singular Value Decomposition) filter, by taking wavelet as basic wavelet and combining SVD filter and wavelet transform, a new de - noising method, which is Based on multi - dimension and multi-space de - noising method, is proposed. The implementation of this method is discussed the detail. Theoretical analysis and modeling show that the method has strong capacity of de - noising and keeping attributes of effective wave. It is a good tool for de - noising when the S/N ratio is poor. To give prominence to high frequency information of reflection event of important layer and to take account of other frequency information under processing seismic data, it is difficult for deconvolution filter to realize this goal. A filter from Fourier Transform has some problems for realizing the goal. In this paper, a new method is put forward, that is a method of processing seismic data in frequency division from wavelet transform and reconstruction. In ordinary seismic processing methods for resolution improvement, deconvolution operator has poor part characteristics, thus influencing the operator frequency. In wavelet transform, wavelet function has very good part characteristics. Frequency - division data processing in wavelet transform also brings quite good high resolution data, but it needs more time than deconvolution method does. On the basis of frequency - division processing method in wavelet domain, a new technique is put forward, which involves 1) designing filter operators equivalent to deconvolution operator in time and frequency domains in wavelet transform, 2) obtaining derivative wavelet function that is suitable to high - resolution seismic data processing, and 3) processing high resolution seismic data by deconvolution method in time domain. In the method of producing some instantaneous characteristic signals by using Hilbert transform, Hilbert transform is very sensitive to high - frequency random noise. As a result, even though there exist weak high - frequency noises in seismic signals, the obtained instantaneous characteristics of seismic signals may be still submerged by the noises. One method for having instantaneous characteristics of seismic signals in wavelet domain is put forward, which obtains directly the instantaneous characteristics of seismic signals by taking the characteristics of both the real part (real signals, namely seismic signals) and the imaginary part (the Hilbert transfom of real signals) of wavelet transform. The method has the functions of frequency division and noise removal. What is more, the weak wave whose frequency is lower than that of high - frequency random noise is retained in the obtained instantaneous characteristics of seismic signals, and the weak wave may be seen in instantaneous characteristic sections (such as instantaneous frequency, instantaneous phase and instantaneous amplitude). Impedance inversion is one of tools in the description of oil reservoir. one of methods in impedance inversion is Generalized Linear Inversion. This method has higher precision of inversion. But, this method is sensitive to noise of seismic data, so that error results are got. The description of oil reservoir in researching important geological layer, in order to give prominence to geological characteristics of the important layer, not only high frequency impedance to research thin sand layer, but other frequency impedance are needed. It is difficult for some impedance inversion method to realize the goal. Wavelet transform is very good in denoising and processing in frequency division. Therefore, in the paper, a method of impedance inversion is put forward based on wavelet transform, that is impedance inversion in frequency division from wavelet transform and reconstruction. in this paper, based on wavelet transform, methods of time - frequency analysis is given. Fanally, methods above are in application on real oil field - Sansan oil field.
Resumo:
As we know, the essence of exploration is objective body determined by getting the information. Such as seismic、electrical and electromagnetic prospecting, they are the common methods of the exploration. Therefore, They have a complete set of theory now. In fact, the effective information can also be got by the diffusion way, it is called diffusion prospecting. The diffusion way prospecting is necessary and important. The way of diffusion prospecting is studied in the paper and main works include below: (1) On the basis of studying basic law of the diffusion, the paper gives the idea of diffusion wave and the formulas of computing diffusion wave function. (2) The paper studies the way of the diffusion prospecting and the methods of data processing. At the same time, it also expounds the characteristics and the applied foreground of the diffusion prospecting. (3) The paper gives the tomography idea and the basic method of diffusion CT. Meanwhile, it also expounds the foreground that the diffusion CT is applied in oil development prospecting. (4) As the inversion of the diffusion equation is a part of the diffusion prospecting way, the methods of diffusion equation inversion are studied and the two formulas are deduced --Laplace transform and polynomial fitting inversion formulas. As the other important result of diffusion equation inversion, the inversion can offer a new analysis method for well Testing in oil development. In order to show a set of methods in the paper feasible, forward、inversion and CT numerical simulation are done in the paper.
Resumo:
Halfgraben-like depressions have multiple layers of subtle traps, multiple coverings of oil-bearing series and multiple types of reservoirs. But these reservoirs have features of strong concealment and are difficult to explore. For this reason, many scholars contribute efforts to study the pool-forming mechanism for this kind of basins, and establish the basis for reservoir exploration and development. However, further study is needed. This paper takes HuiMin depression as an example to study the pool-forming model for the gentle slope belts of fault-depression lake basins. Applying multi-discipline theory, methods and technologies including sedimentary geology, structural geology, log geology, seismic geology, rock mechanics and fluid mechanics, and furthermore applying the dynamo-static data of oil reservoir and computer means in maximum limitation, this paper, qualitatively and quantitatively studies the depositional system, structural framework, structural evolution, structural lithofacies and tectonic stress field, as well as fluid potential field, sealing and opening properties of controlling-oil faults and reservoir prediction, finally presents a pool-forming model, and develops a series of methods and technologies suited to the reservoir prediction of the gentle slope belt. The results obtained in this paper richen the pool-forming theory of a complex oil-gas accumulative area in the gentle slope belt of a continental fault-depression basin. The research work begins with the study of geometric shape of fracture system, then the structural form, activity stages and time-space juxtaposition of faults with different level and different quality are investigated. On the basis of study of the burial history, subsidence history and structural evolution history, this paper synthesizes the studied results of deposition system, analyses the structural lithofacies of the gentle slope belt in the HuiMing Depression and its controlling roles to oil reservoir in the different structural lithofacies belts in time-space, and presents their evolution patterns. The study of structural stress field and fluid potential field indicates that the stress field has a great change from the Dong Ying stages to nowadays. One marked point among them is that the Dong Ying double peak- shaped nose structures usually were the favorable directional area for oil and gas migration, while the QuDi horst became favorable directional area since the GuanTao stage. Based on the active regular of fractures and the information of crude oil saturation pressure, this paper firstly demonstrates that the pool-forming stages of the LingNan field were prior to the stages of the QuDi field, whici provides new eyereach and thinking for hydrocarbon exploration in the gentle slope belt. The BeiQiao-RenFeng buried hill belt is a high value area with the maximum stress values from beginning to end, thus it is a favorable directional area for oil and gas migration. The opening and sealing properties of fractures are studied. The results obtained demonstrate their difference in the hydrocarbon pool formation. The seal abilities relate not only with the quality, direction and scale of normal stress, with the interface between the rocks of two sides of a fault and with the shale smear factor (SSF), but they relate also with the juxtaposition of fault motion stage and hydrocarbon migration. In the HuiMin gentle slope belt, the fault seal has difference both in different stages, and in different location and depth in the same stage. The seal extent also displays much difference. Therefore, the fault seal has time-space difference. On the basis of study of fault seal history, together with the obtained achievement of structural stress field and fluid potential field, it is discovered that for the pool-forming process of oil and gas in the studied area the fault seal of nowadays is better than that of the Ed and Ng stages, it plays an important role to determine the oil column height and hydrocarbon preservation. However, the fault seal of the Ed and Ng stages has an important influence for the distribution state of oil and gas. Because the influential parameters are complicated and undefined, we adopt SSF in the research work. It well reflects synthetic effect of each parameter which influences fault seal. On the basis of the above studies, three systems of hydrocarbon migration and accumulation, as well as a pool-forming model are established for the gentle slope belt of the HuiMin depression, which can be applied for the prediction of regular patterns of oil-gas migration. Under guidance of the pool-forming geological model for the HuiMin slope belt, and taking seismic facies technology, log constraint evolution technology, pattern recognition of multiple parameter reservoir and discrimination technology of oil-bearing ability, this paper develops a set of methods and technologies suited to oil reservoir prediction of the gentle slope belt. Good economic benefit has been obtained.
Resumo:
Gas condensate reservoir research involves not only structure sediment reservoir liquid properties characterization but also the change of the temperature field, the change of the pressure field, the change of liquid phase and the reservoir sensitivity. To develop the gas condensate reservoir effectively .we must depict the static properties of the oil and gas system ,build exact and comprehensive parameter field, predict the rule of dynamic change and do the necessary reservoir characterization development plan dynamic prediction direct production. The MoBei Oil and Gas Field is the first gas condensate reservoirs which is found by the Xinjiang Oil Field Company in ZhunGaEr basin belly.it has deserved some knowledge after prospect evaluation, the MoBei Oil and Gas Field start development ,it is one of the important development blocks of Xinjiang Oil Field Company productivity constuction. During its development , it gradually appears some problems, such as complex oil and gas phase, great change of reservoir stretch .uncertain reservoir type and scale, controling its development strategy and plan difficultly. To deserve the high efficient development and long-term stable production of the gas condensate reservoir, it is necessary to characterize it systematically and form a suit of scientific development strategy. This thesis take the MoBei zone SanGongHe sand group reservoir as research object, applied advanced log techniques ,such as the nulear magnetism log ,MDT testing .etc. After comprehensive research of loging geology information, set up a suit of methods to identify oil gas water layer .these methods can identify the gas-oil level and the oil-water level. On the basis of reasonable development object system, according fine structure interpretation and structure modeling. build any oil water column height of the reservoir accurately. Through carefully analysis of the basic theory and method of reservoir seism prediction. optimize a reservoir inversion method .technique. software fitting the research region aiming strata, set up the GR field, porosity field, Rt field, impedence field .permeability field and initial oil saturation field, generating the base of quantity reservoir characterization. Discussing the characteristic of reservoir fluid and the movement and reallocating of muti-phase fluid in reservoir. And according the material of 100 soviet gas condensate reservoir ,build the recognition method and mode of gas condensate reservoir. Building the 3D geology model ,carry on the static and production evaluation, propose the development strategy and improve plan , provide the base of increasing reserves and advancing production and enriching the prospect development theory of the gas condensate reservoi
Resumo:
Formation resistivity is one of the most important parameters to be evaluated in the evaluation of reservoir. In order to acquire the true value of virginal formation, various types of resistivity logging tools have been developed. However, with the increment of the proved reserves, the thickness of interest pay zone is becoming thinner and thinner, especially in the terrestrial deposit oilfield, so that electrical logging tools, limited by the contradictory requirements of resolution and investigation depth of this kinds of tools, can not provide the true value of the formation resistivity. Therefore, resitivity inversion techniques have been popular in the determination of true formation resistivity based on the improving logging data from new tools. In geophysical inverse problems, non-unique solution is inevitable due to the noisy data and deficient measurement information. I address this problem in my dissertation from three aspects, data acquisition, data processing/inversion and applications of the results/ uncertainty evaluation of the non-unique solution. Some other problems in the traditional inversion methods such as slowness speed of the convergence and the initial-correlation results. Firstly, I deal with the uncertainties in the data to be processed. The combination of micro-spherically focused log (MSFL) and dual laterolog(DLL) is the standard program to determine formation resistivity. During the inversion, the readings of MSFL are regarded as the resistivity of invasion zone of the formation after being corrected. However, the errors can be as large as 30 percent due to mud cake influence even if the rugose borehole effects on the readings of MSFL can be ignored. Furthermore, there still are argues about whether the two logs can be quantitatively used to determine formation resisitivities due to the different measurement principles. Thus, anew type of laterolog tool is designed theoretically. The new tool can provide three curves with different investigation depths and the nearly same resolution. The resolution is about 0.4meter. Secondly, because the popular iterative inversion method based on the least-square estimation can not solve problems more than two parameters simultaneously and the new laterolog logging tool is not applied to practice, my work is focused on two parameters inversion (radius of the invasion and the resistivty of virgin information ) of traditional dual laterolog logging data. An unequal weighted damp factors- revised method is developed to instead of the parameter-revised techniques used in the traditional inversion method. In this new method, the parameter is revised not only dependency on the damp its self but also dependency on the difference between the measurement data and the fitting data in different layers. At least 2 iterative numbers are reduced than the older method, the computation cost of inversion is reduced. The damp least-squares inversion method is the realization of Tikhonov's tradeoff theory on the smooth solution and stability of inversion process. This method is realized through linearity of non-linear inversion problem which must lead to the dependency of solution on the initial value of parameters. Thus, severe debates on efficiency of this kinds of methods are getting popular with the developments of non-linear processing methods. The artificial neural net method is proposed in this dissertation. The database of tool's response to formation parameters is built through the modeling of the laterolog tool and then is used to training the neural nets. A unit model is put forward to simplify the dada space and an additional physical limitation is applied to optimize the net after the cross-validation method is done. Results show that the neural net inversion method could replace the traditional inversion method in a single formation and can be used a method to determine the initial value of the traditional method. No matter what method is developed, the non-uniqueness and uncertainties of the solution could be inevitable. Thus, it is wise to evaluate the non-uniqueness and uncertainties of the solution in the application of inversion results. Bayes theorem provides a way to solve such problems. This method is illustrately discussed in a single formation and achieve plausible results. In the end, the traditional least squares inversion method is used to process raw logging data, the calculated oil saturation increased 20 percent than that not be proceed compared to core analysis.
Resumo:
With the progress of prospecting, the need for the discovery of blind ore deposits become more and more urgent. To study and find out the method and technology for the discovery of blind and buried ores is now a priority task. New geochemical methods are key technology to discover blind ores. Information of mobile components related to blind ores were extracted using this new methods. These methods were tested and applied based on element' s mobile components migrating and enriched in geophysical-geochemical process. Several kinds of partial extraction techniques have tested based on element' s occurrence in hypergenic zone. Middle-large scale geochemical methods for exploration in forest and swamp have been tested. A serious of methods were tested and applied effetely about evaluation of regional geochemical anomaly, 1:25000 bedrock or soil geochemical methods sampling based on the net in dendritic water system instead of the normal net. 1. Element related with ores can be mobiled to migrate upwards and be absorpted by surface soil. These abnomal components can be concentrated by natural or artificial methods. These trace metalic ions partially exist in dissovlvable ion forms of active state, and partially have been absorbed by Fe-Mn oxide, soil and organic matter in the soil so that a series of reaction such as complex reaction have take place. Employing various partial extraction techniques, metallic ions related with the phase of the blind ores can be extracted, such as the technique of organic complex extraction, Fe-Mn oxide extraction and the extraction technique of metallic ions of various absorption phases. 2.1:200000 regional geochemical evaluation anomaly methods: Advantageous ore-forming areas were selected firstly. Center, concentration, morphological feature, belt of anomaly were choosed then. Geological and geochemical anomalies were combined. And geological and geochemical background information were restrained. Xilekuduke area in Fuyun sheet , Zhaheba area in Qiakuerte sheet, the west-north part in Ertai sheet and Hongshanzui anomaly in Daqiao sheet were selected as target areas, in Alertai, in the north of Xinjiang. in Xilekuduke area, 1:25000 soil geochemical methods sampling based on the net in dendritic water system was carried out. Cu anomaly and copper mineralization were determined in the center area. Au , Cu anomalies and high polarization anomaly were determined in the south part. Prospecting by primary halo and organic complex extraction were used to prognosis blind ore in widely rang outcrop of bedrock. 1:25000 bedrock or soil geochemical methods sampling based on the net in dendritic water system were used in transported overburden outside of mining area. Shallow seismic method and primary halo found a new blind orebody in mining area. A mineralization site was fou and outside of Puziwan gold mine, in the north of Shanxi province. Developing middle-large scale geochemical exploration method is a key technique based 1:200000 regional geochemical exploration. Some conditions were tested as Sampling density , distribution sites of sample, grain size of sample and occurrence of element for exploration. 1:50000 exploration method was advanced to sample clast sediment supplement clast sediment in valley. 1:25000 bedrock or soil geochemical methods sampling based on the net in dendritic water system was applied to sample residual material in A or C horizon. 1:2000 primary or soil halo methods used to check anomalies and determine mineralization. Daliang gold mineralization in the northern Moerdaoga was found appling these methods. Thermomagnetic method was tested in miniqi copper-polymetallic ore. Process methods such as grain size of sample, heated temperature, magnetic separating technique were tested. A suite of Thermomagnetic geochemical method was formed. This method was applied in Xiangshan Cu~Ni deposit which is cover by clast or Gobi in the eastern Xinjiang. Element's content and contrast of anomaly with Thermomagnetic geochemical method were higher than soil anomaly. Susceptibility after samples were heated could be as a assessment conference for anomaly. In some sectors thermo-magnetic Cu, Ni, Ti anomalious were found outside deposits area. There were strong anomal ies response up ore tested by several kind of partial extraction methods include Thermomagnetic, enzyme leach and other partial extractions in Kalatongke Cu-Ni deposit in hungriness area in the northern of Xinjiang. Element's anomalies of meobile were mainly in Fe-Mn oxide and salt. A Copper mineralization site in Xilekuduke anomaly area had been determined. A blind ore was foung by shallow seismic and geochemical method and a mineralization site was found outside this mining area in Puziwan gold deposit in shanxi province. A Gold mineralization site was found by 1:50000 geochemical exploration in Daliang, Inner Mongolia.
Resumo:
Permian reservoir in Sulige area of Ordos Basin, on which this paper focused, belongs to fluvial-delta lithofacies. The majority formations in this area are complicated channel sand deposit with serious inhomogeneity which makes natural gas exploration be very tough in this area. This inhomogeneity can be found everywhere both in large horizontal area and vertical profile of inner and interbedded formations.This paper studied the inhomogeneity characteristic of Permian formation in sulige area of Ordos Basin according to the logging data.Correlating with core data, a criterion to distinguish different type of reservoirs by using logging data is determined after the study of logging response is done considering the diverse conditions of deposit environments, lithology and reservoir space. The characteristic relationships between the various type formations and logging responses fully and systemically are established.It investigated reservoir parameter calculation methods amply. Combining the conventional and special logging data, basing on the feature of low porosity -permeability formation of sulige area, a set of methods to calculate reservoir parameters was formed including primary porosity, secondary porosity, fracture porosity, permeability and water saturation under the conditions of both low porosity-permeability and inhomogenous reservoirs. One thing should be pay close attention is the parameter M for calculating saturation. It is found that the M in low porosity -permeability formation decreases as the porosity decrease, which is opposite to the law that M increases as the porosity decrease in the formation with intermediate to high porosity and permeability. This view has innovated the traditional theory and offered theory basis for the logging interpretation of low porosity - permeability reservoir. Meanwhile it also improved the Arqi formula theoretically and enhanced the logging interpretation accuracy and rescued a number of formations which has been thought to be hopeless according to the old theory.By using advantage logging interpretation procedure, a territorial synthetic geology evaluation to the inhomogeneous reservoir was completed basing on the single well interpretation. All the reservoir evaluation parameters including sand formation thickness, primary porosity, secondary porosity were calculated and evaluated. The rules of changing and development for sand formation thickness, sand physical properties and secondary porous were found at different formations of upper part of the Member 8 of Shihezi, lower part of the Member 8 of Shihezi, the Member 1 of shanxi and the Member 2 of shanxi individually. Evaluation and Correlation of these five formations were also completed and one conclusion was arrived: upper part of the Member 8 of Shihezi formation has the best performance followed by the lower part of the Member 8 of Shihezi, the Member 1 of shanxi and the Member 2 of shanxi formation.After studied the relationship between reservoir deposition characteristic and the natural gas richness, it is regarded that reservoir inhomogeneity is the key issue of the impaction on the natural gas. Natural gas in Sulige gas field was mainly accumulated in sands of channel bar, distributary channel and debouchure bar. Especially, the quartz sand with rich of secondary porous space has obvious better physical properties than other reservoir and usually can forms the concentration of natural gas.
Resumo:
In the early part of this century, with the change from the seller's market to the buyer market, the competition between companies changed from product competition, selling competition to corporate image competition, and companies began to consciously build corporate reputation through fast developed mass media. As a result, a series of methods to build corporate image were created, such as advertising, public relations and corporate identify system(CIS), which ,in turn, promoted the development of the research of corporate image. The factors of corporate image have been the central issue of the corporate image research, for the probe of this issue is of great significance to both the development of corporate image theory and the practice of corporate image building. As far as the literature we have gathered is concerned, the exiting research on this topic either remains at the level of qualitative investigating and induction, or is limited in some particular industry. Therefore. There bean no commonly accepted corporate image theory so far. In the recent years, with the introduction of competition mechanism and the establishment of the company. As subject position in the market, the building of corporate image gas been developed quickly in our country, and the development of practice imperatively requires the guide of scientific theory. On the basis of the analysis and summarization of the research of the predecessors, the present dissertation attempts to do some investigation and research work on the common and individual characteristics of corporate image factors of the companies in different industries in our country. The method of questionnaire survey is used in the present research. The subject sample is gathered on the basis of convenience and feasibility, and at the mean time, some consideration is also given to straticulate randomization principles. The subjects are asked to select one of their most familiar companies, and determine the important of even item in the questionnaire to the selected company(i.e. the importance assessment), and then, determine the grades the selected company gains on every item(i.e. the image assessment). The discriminant analysis of corporate image of different industries. The selected sample is grouped and coded according to the standard of industry classification. The discriminant analysis is done with the selected companies as the sample and the grades of image assessment as the variables. The result indicates that industry variable is an important standard of the classification of corporate image, and the companies in the same industry are more similar in corporate image. The analysis of the common and individual characteristics of corporate image of different industries. Firstly, in every industry, the items are sieved according to the grades of importance assessment, and exploratory factor analysis is done with grades of image assessment on the selected items as the variables. Secondly, the factors drawn from every industry in arranged in order according to their importance. The result indicates that the corporate image of different industries shares some common characteristics, for there exist common factors among different industries. In the mean while, the corporate image of different industries has its individual characteristics, that is, there is some difference in the domain of the factors, and in the order of the factors(including the difference of the principle factor).