Viewing the future

As many industrial organizations have learned to apply roadmapping successfully, they have also learned that it is "roadmapping" rather than "the roadmap" that generates value. This two-part special report has focused primarily on product and technology roadmapping in industry. The first part (RTM, March-April 2003, pp. 26-59) examined the workings of the process at Lucent Technologies, Rockwell Automation, the pharmaceutical/biotechnology industry, and United Kingdom-based Domino Printing Sciences. This second part examines roadmapping in the UK, Motorola, General Motors, the services sector, and in cases that demand major investment decisions under conditions of volatility.

Frontier experiences from industry-academia consortia

Technology roadmapping has been applied successfully in many industrial organizations. Designed to facilitate and communicate technology strategy and planning, roadmaps (or, as in Europe, route maps) can take a variety of specific forms, depending on the type (opportunities, capabilities, products, technologies, etc.) and particular company context. While roadmaps are generally manifest in a number of "program elements or levels" superimposed upon a timeline, experienced mappers often claim that it is "roadmapping" rather than "the roadmap" that generates the value. This special report focuses primarily on product and technology roadmaps. Following an introduction to the evolution, purpose and applications of corporate/industry roadmapping, four industry-developed articles examine roadmapping in Lucent Technologies, Rockwell Automation, the pharmaceutical/biotechnology industry, and UK-based Domino Printing Sciences.