A Comparative Picture of Corporate Social Responsibility Approaches by Leading Companies in the United Kingdom and Brazil

Purpose - This paper compares CSR strategy, stakeholder engagement and overseas approaches of six leading companies which have large potential environmental and social impacts, influential stakeholders and notable CSR actions. Design/methodology/approach - It is an exploratory survey based on interviews of senior executives from British and Brazilian companies operating in the steel, petroleum and retail sectors and makes comparisons between and within them. Findings - British companies interviewed are more rule-based, adopt an implicit CSR approach; react to stakeholder’s demands based on moral motives and focus on environmental issues. The Brazilian companies, reviewed in this study, adopt an explicit CSR approach, have relational motives to engage with stakeholders and are more concerned with building a responsible image and narrowing social gaps. Research limitations/implications - The survey is based on perceptions of senior executives interviewed which may or may not correspond to actual practices. The sample size restricts generalization of results and specific firms interviewed may not represent the prevailing CSR business strategy in their respective countries. Practical implications - British companies can learn from the Brazilian experience how to become more innovative in a broader approach to CSR. Brazil should reinforce its legal framework to provide a more systematic and rule-based approach to CSR close to the UK experience. Originality/value - The way CSR is conceived and implemented depends on the ethical, socioeconomic, legal and institutional environment of the country in which the firm operates

Durability indicators of SCC towards performance-based specifications for the durability of SCC

The fundamental principle behind the development of SCC has been the nanoscale tailoring of cementitious matrices. Although self-compacting concrete (SCC) is currently used in many countries, there is a fundamental lack of the intrinsic durability of the material itself. The scope of the current paper is to present the outcomes of a research study on some principal indicators (porosity and capillary absorption) that define the durability of SCC, and how these are compared with the corresponding parameters of conventional concrete. Furthermore, this paper investigates the addition of industrial by-products, such as fly-ash or lime powder, to SCC mixtures and their effect on the durability indicators.