8 resultados para Goal ambiguity

em Cambridge University Engineering Department Publications Database


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This paper argues that the widespread belief that ambiguity is beneficial in design communication stems from conceptual confusion. Communicating imprecise, uncertain and provisional ideas is a vital part of design teamwork, but what is uncertain and provisional needs to be expressed as clearly as possible. This paper argues that viewing design communication as conveying permitted spaces for further designing is a useful rationalisation for understanding what designers need from their notations and computer tools, to achieve clear communication of uncertain ideas. The paper presents a typology of ways that designs can be uncertain. It discusses how sketches and other representations of designs can be both intrinsically ambiguous, and ambiguous or misleading by failing to convey information about uncertainty and provisionality, with reference to knitwear design, where communication using inadequate representations causes severe problems. It concludes that systematic use of meta-notations for conveying provisionality and uncertainty can reduce these problems.

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In economic decision making, outcomes are described in terms of risk (uncertain outcomes with certain probabilities) and ambiguity (uncertain outcomes with uncertain probabilities). Humans are more averse to ambiguity than to risk, with a distinct neural system suggested as mediating this effect. However, there has been no clear disambiguation of activity related to decisions themselves from perceptual processing of ambiguity. In a functional magnetic resonance imaging (fMRI) experiment, we contrasted ambiguity, defined as a lack of information about outcome probabilities, to risk, where outcome probabilities are known, or ignorance, where outcomes are completely unknown and unknowable. We modified previously learned pavlovian CS+ stimuli such that they became an ambiguous cue and contrasted evoked brain activity both with an unmodified predictive CS+ (risky cue), and a cue that conveyed no information about outcome probabilities (ignorance cue). Compared with risk, ambiguous cues elicited activity in posterior inferior frontal gyrus and posterior parietal cortex during outcome anticipation. Furthermore, a similar set of regions was activated when ambiguous cues were compared with ignorance cues. Thus, regions previously shown to be engaged by decisions about ambiguous rewarding outcomes are also engaged by ambiguous outcome prediction in the context of aversive outcomes. Moreover, activation in these regions was seen even when no actual decision is made. Our findings suggest that these regions subserve a general function of contextual analysis when search for hidden information during outcome anticipation is both necessary and meaningful.