29 resultados para Consumer classes


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Designers are typically male, under 35 years old and unimpaired. Users can be of any age and currently over 15% will have some form of impairment. As a result a vast array of consumer products suit youthful males and in many cases exclude other demographics (e.g. Keates and Clarkson, 2004). In studying the way a range of users learn how to use new products, key cognitive difficulties are revealed and linked back to the areas of the product causing the problems. The trials were structured so each user had to complete a specific set of tasks and were consistent across the user spectrum. The tasks set aimed to represent both everyday usage and less familiar functions. Whilst the knowledge gained could provide designers with valuable guidelines for the specific products examined, a more general abstraction provides knowledge of the pitfalls to avoid in the design of other product families.

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Consumer goods contribute to anthropogenic climate change across their product life cycles through carbon emissions arising from raw materials extraction, processing, logistics, retail and storage, through to consumer use and disposal. How can consumer goods manufacturers make stepwise reductions in their product life cycle carbon emissions by engaging with, and influencing their main stakeholders? A semi-structured interview approach was used: to identify strategies and actions, stakeholders in the consumer goods industry (suppliers, manufacturers, retailers and NGOs) were interviewed about carbon emissions reduction projects. Based on this, a summarising presentation was made, which was shared during a second round of interviews to validate and refine the results. The results demonstrate several opportunities that have not yet been exploited by companies. These include editing product choice in stores to remove products with higher carbon footprints, using marketing competences for environmental benefits, and bundling competences to create winewinewin business models. Governments and NGOs have important enabling roles to accelerate industry change. Although this work was initially developed to explore how companies can reduce life cycle carbon emissions of their products, these strategies and actions also give insights on how companies can influence and anticipate stakeholder actions in general. © 2012 Elsevier Ltd. All rights reserved.

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The self-excited global instability mechanisms existing in flat-plate laminar separation bubbles are studied here, in order to shed light on the causes of unsteadiness and three- dimensionality of unforced, nominally two-dimensional separated flows. The presence of two known linear global mechanisms, namely an oscillator behavior driven by local regions of absolute inflectional instability and a centrifugal instability giving rise to a steady three- dimensionalization of the bubble, is studied in a series of model separation bubbles. Present results indicate that absolute instability, and consequently a global oscillator behavior, does not exist for two-dimensional bubbles with a peak reversed-flow velocity below 12% of the free-stream velocity. However, the three-dimensional instability becomes active for recirculation levels as low as urev ≈ 7%. These findings suggest a route to the three-dimensionality and unsteadiness observed in experiments and simulations substantially different from that usually found in the literature, in which two-dimensional vortex shedding is followed by three-dimensionalization.