An efficient approach of modelling the flexural cracking behaviour of un-notched plain concrete prisms subject to monotonic and cyclic loading

In the field of vibration-based damage detection of concrete structures efficient damage models are needed to better understand changes in the vibration properties of cracked structures. These models should quantitatively replicate the damage mechanisms in concrete and easily be used as damage detection tools. In this paper, the flexural cracking behaviour of plain concrete prisms subject to monotonic and cyclic loading regimes under displacement control is tested experimentally and modelled numerically. Four-point bending tests on simply supported un-notched prisms are conducted, where the cracking process is monitored using a digital image correlation system. A numerical model, with a single crack at midspan, is presented where the cracked zone is modelled using the fictitious crack approach and parts outside that zone are treated in a linear-elastic manner. The model considers crack initiation, growth and closure by adopting cyclic constitutive laws. A multi-variate Newton-Raphson iterative solver is used to solve the non-linear equations to ensure equilibrium and compatibility at the interface of the cracked zone. The numerical results agree well with the experiments for both loading scenarios. The model shows good predictions of the degradation of stiffness with increasing load. It also approximates the crack-mouth-opening-displacement when compared with the experimental data of the digital image correlation system. The model is found to be computationally efficient as it runs full analysis for cyclic loading in less than 2. min, and it can therefore be used within the damage detection process. © 2013 Elsevier Ltd.

The process of making the business case for technology: A sales and marketing perspective for technologists

Technological investment is a key driver of innovation and the evaluation of technology potential is becoming increasingly important in this context. There is a range of approaches and tools for developing an understanding of the value of technology. However the process of communicating this potential to possible customers is not well documented in terms of theory and practice and falls outside the skill set of many technologists. This paper seeks to integrate the concepts of marketing and consultative selling into making business cases for new technologies. It describes an exploratory study which results in an outline process activity model for technologists wishing to build an effective business case for securing investment internally or when selling a technology externally. Following a review of literature, we suggest that there is potential to learn from market research and consultative sales techniques, and propose a five step process. The work has been industrially validated and forms a novel foundation for further development. © 2012 Elsevier Inc.