A new adaptive marine policy toolbox to support ecosystem-based approach to management

4 p.

Analysis and Use of Information and Communication Tools in Economics of Climate Change

16 p.

Design and implementation of a cloud computing adoption decision tool: Generating a cloud road

Migrating to cloud computing is one of the current enterprise challenges. This technology provides a new paradigm based on "on-demand payment" for information and communication technologies. In this sense, the small and medium enterprise is supposed to be the most interested, since initial investments are avoided and the technology allows gradual implementation. However, even if the characteristics and capacities have been widely discussed, entry into the cloud is still lacking in terms of practical, real frameworks. This paper aims at filling this gap, presenting a real tool already implemented and tested, which can be used as a cloud computing adoption decision tool. This tool uses diagnosis based on specific questions to gather the required information and subsequently provide the user with valuable information to deploy the business within the cloud, specifically in the form of Software as a Service (SaaS) solutions. This information allows the decision makers to generate their particular Cloud Road. A pilot study has been carried out with enterprises at a local level with a two-fold objective: To ascertain the degree of knowledge on cloud computing and to identify the most interesting business areas and their related tools for this technology. As expected, the results show high interest and low knowledge on this subject and the tool presented aims to readdress this mismatch, insofar as possible. Copyright: © 2015 Bildosola et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Propuestas para una segmentación estratégica del mercado ecológico

[ES] La creciente concienciación medioambiental y la necesidad de atender a las nuevas demandas ecológicas del mercado, obligan a las empresas a desarrollar instrumentos de análisis para ahondar en su conocimiento. La segmentación de mercados es un instrumento analítico válido para inferir características diferenciales de los consumidores ecológicos y adecuar la estrategia de marketing a las preferencias de los segmentos detectados. En este trabajo analizamos las limitaciones de los criterios de segmentación tradicionales y las ventajas de las segmentaciones multicriterio para recoger la complejidad inherente al consumidor ecológico y definir la estrategia de marketing ecológico. Así mismo, presentamos algunas de las segmentaciones del mercado ecológico más relevantes.

Technology Outlook as a tool for the management of innovation

[EN] The purpose of this paper is to present a theoretical overview of innovation management and the tools that can aid in this endeavour. The paper adopts a user-oriented description, aiming at making SMEs familiar with the possibilities opened by innovation management tools in general and technology outlook in particular.