Un caso de marketing turístico: el agroturismo en el País Vasco

[ES] El agroturismo vasco, que data del año 1988, responde a una modalidad de turismo desarrollada en el medio rural, con la peculiaridad de llevarse a cabo en una explotación agraria y ser desempeñada por agricultores que combinan su labor agrícola con la prestación de servicios. La aplicación del marketing en esta forma turística ha sido hasta el momento escasa y se ha canalizado básicamente a través de la Administración Autonómica.

Marketing of the Spanish film industry in the entertainment market

This project analyzes the role that marketing plays at present.It is a distinctive in the film industry because of the emergence of new patterns of production, distribution and exhibition due to the unstoppable progress of digital technologies, the expansion of the internet and consumer changes in the spectator. To perform this analysis, a description of the situation of the film industry in the competitive market, Hollywood, and the evolution of digital technology in general are included. It is also essential in the project, to observe, the marketing applied to the different phases of the globalized cinema. And then introduce the potential Spanish marketing strategies.

Socioeconomic status, parental support, motivation and self-confidence in youth competitive sport

World Conference on Psychology and Sociology 2012