DUAQUAL: calidad percibida por docentes y alumnos en la gestión universitaria

[ES] El proceso de Bolonia ha remarcado una perspectiva institucional en la preocupación por la gestión de la calidad del servicio prestado en las universidades y otras instituciones de enseñanza superior. La calidad del servicio en la educación superior no se centra exclusivamente en el proceso de enseñanza- aprendizaje y en la relación entre docente y discente, sino que debe estar también garantizada en el servicio prestado por las bibliotecas universitarias, los servicios de acción social, los servicios académicos y las secretarías departamentales.

Consumo de alimentos ricos en azúcar-sal en niños de Las Arenas (Getxo, Bizkaia) por grupos de edad

[ES] El aumento del consumo de grasas y carbohidratos, así como dulces, refrescos, productos industriales y snacks, junto con la disminución de la ingesta de alimentos saludables, y el sedentarismo en los niños, infl uyen en su salud. Hay que prestar especial atención a alimentos que forman parte del estilo de vida actual: “snack”, dulces, bollería o picoteo entre comidas por sus importantes repercusiones.

Comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences

The focus of this project is going to be, as the title indicates, on the comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences. In order to do that, I have selected the company Nestlé to analyze the marketing decisions it makes across national boundaries to market the brand of Kit Kat and keep it as a leader snack worldwide. After having analyzed the brand in all continents, I can say the execution of the strategy used by Nestlé with Kit Kat really matches the planning of the strategy which is to think globally and act locally. Nestlé uses global brand identity but, from the internal point of view, it uses local ingredients and gives autonomy to its local branches based in different countries to make pricing and distributions decisions and therefore satisfy different consumers’ needs and preferences in local environments where changes happen very rapidly. The “glocal” approach to marketing is an effective way for Nestlé Kit Kat to stay focused on the consumer in worldwide markets.

Evaluation of marine phytoplankton toxicity by application of marine invertebrate bioassays

The dinoflagellate Alexandrium minutum and the haptophyte Prymnesium parvum are well known for their toxin production and negative effects in marine coastal environments. A. minutum produces toxins which cause paralytic shellfish poisoning in humans and can affect copepods, shellfish and other marine organisms. Toxins of P. parvum are associated with massive fish mortalities resulting in negative impacts on the marine ecosystem and large economic losses in commercial aquaculture. The aim of this work is to improve our knowledge about the reliability of the use of marine invertebrate bioassays to detect microalgae toxicity, by performing: (i) a 24- to 48-h test with the brine shrimp Artemia franciscana; (ii) a 48-hour embryo-larval toxicity test with the sea urchin Paracentrotus lividus; and (iii) a 72-h test with the amphipod Corophium multisetosum. The results indicate that A. franciscana and P. lividus larvae are sensitive to the toxicity of A. minutum and P. parvum. LC50 comparison analysis between the tested organisms reveals that A. franciscana is the most sensitive organism for A. minutum. These findings suggest that the use of different organizational biological level bioassays appears to be a suitable tool for A. minutum and P. parvum toxicity assessment.