Marketing y Responsabilidad Social: Análisis teórico y estudio de casos de empresas adheridas al Pacto Mundial de las Naciones Unidas

[ES]En este trabajo se ha realizado un estudio de la responsabilidad social empresarial y su relación con el marketing. Más concretamente, se ha estudiado cómo influye ésta en la imagen y la reputación de la empresa, como influye en la relación con los clientes y la importancia de su comunicación. Posteriormente se han analizado 10 empresas pertenecientes al Pacto Mundial de las Naciones Unidas mediante la observación y análisis de sus páginas web. Con ello pretendíamos detectar si comunicaban o no sus esfuerzos de RSE en la web, como soporte que hoy por hoy es básico en la comunicación de cualquier empresa. También queríamos detectar cual era su grado de implicación en la materia, que cuestiones predominaban y que tipo de iniciativas desarrollaban en mayor medida. Los resultados obtenidos en cuanto a la comunicación han sido los esperados, todas las empresas presentaban información sobre RSE en sus páginas web, lo que muestra su interés porque los clientes y otros potenciales targets (inversores, empleados, sociedad en general, etc.) conozcan su compromiso con la RSE. Los ámbitos sobre los que predomina la información han sido las políticas medioambientales y la acción social. Para terminar, resaltar que dentro de los grupos de interés destaca la relación con los proveedores y empleados.

Informe titulado "Antecedentes del "Pacto de Santoña". Narra las negociaciones establecidas entre representantes del Gobierno de Euzkadi e italianos con el fin de llegar a una Paz negociada para Euzkadi.

Fecha: 11-5-1937/8-1937 (>1970 reproducción) / Unidad de instalación: Carpeta 45 - Expediente 1-5 / Nº de pág.: 87 (mecanografiadas)

Dinámica de las Redes Virtuales de Fabricación Global en la Industria Aeronáutica

[ES] Las redes virtuales de fabricación global (RVFGs) están formadas por empresas independientes las cuales establecen entre sí relaciones de tipo horizontal y vertical, pudiendo incluso ser competidores, donde no es necesario mantener internamente grandes recursos fabriles sino gestionar y compartir eficientemente los recursos de la red.

Economic Effects of Global Warming under Stock Growth Uncertainty: The European Sardine Fishery

Global warming of the oceans is expected to alter the environmental conditions that determine the growth of a fishery resource. Most climate change studies are based on models and scenarios that focus on economic growth, or they concentrate on simulating the potential losses or cost to fisheries due to climate change. However, analysis that addresses model optimization problems to better understand of the complex dynamics of climate change and marine ecosystems is still lacking. In this paper a simple algorithm to compute transitional dynamics in order to quantify the effect of climate change on the European sardine fishery is presented. The model results indicate that global warming will not necessarily lead to a monotonic decrease in the expected biomass levels. Our results show that if the resource is exploited optimally then in the short run, increases in the surface temperature of the fishery ground are compatible with higher expected biomass and economic profit.

Global pressures, specific responses: effects of nutrient enrichment in streams from different biomes

13 p. + 2 p. (Erratum)

Cost effectiveness of a combination of instruments for global warming: a quantitative approach for Spain

Climate change is an important environmental problem and one whose economic implications are many and varied. This paper starts with the presumption that mitigation of greenhouse gases is a necessary policy that has to be designed in a cost effective way. It is well known that market instruments are the best option for cost effectiveness. But the discussion regarding which of the various market instruments should be used, how they may interact and what combinations of policies should be implemented is still open and very lively. In this paper we propose a combination of instruments: the marketable emission permits already in place in Europe for major economic sectors and a CO(2) tax for economic sectors not included in the emissions permit scheme. The study uses an applied general equilibrium model for the Spanish economy to compute the results obtained with the new mix of instruments proposed. As the combination of the market for emission permits and the CO(2) tax admits different possibilities that depend on how the mitigation is distributed among the economic sectors, we concentrate on four possibilities: cost-effective, equalitarian, proportional to emissions, and proportional to output distributions. Other alternatives to the CO(2) tax are also analysed (tax on energy, on oil and on electricity). Our findings suggest that careful, well designed policies are needed as any deviation imposes significant additional costs that increase more than proportionally to the level of emissions reduction targeted by the EU.

Global Self-Organization of the Cellular Metabolic Structure

Background: Over many years, it has been assumed that enzymes work either in an isolated way, or organized in small catalytic groups. Several studies performed using "metabolic networks models'' are helping to understand the degree of functional complexity that characterizes enzymatic dynamic systems. In a previous work, we used "dissipative metabolic networks'' (DMNs) to show that enzymes can present a self-organized global functional structure, in which several sets of enzymes are always in an active state, whereas the rest of molecular catalytic sets exhibit dynamics of on-off changing states. We suggested that this kind of global metabolic dynamics might be a genuine and universal functional configuration of the cellular metabolic structure, common to all living cells. Later, a different group has shown experimentally that this kind of functional structure does, indeed, exist in several microorganisms. Methodology/Principal Findings: Here we have analyzed around 2.500.000 different DMNs in order to investigate the underlying mechanism of this dynamic global configuration. The numerical analyses that we have performed show that this global configuration is an emergent property inherent to the cellular metabolic dynamics. Concretely, we have found that the existence of a high number of enzymatic subsystems belonging to the DMNs is the fundamental element for the spontaneous emergence of a functional reactive structure characterized by a metabolic core formed by several sets of enzymes always in an active state. Conclusions/Significance: This self-organized dynamic structure seems to be an intrinsic characteristic of metabolism, common to all living cellular organisms. To better understand cellular functionality, it will be crucial to structurally characterize these enzymatic self-organized global structures.

Cost effectiveness of a combination of instruments for global warming: a quantitative approach for Spain

4 p.

The basque ecological debt: global socioecological impacts of a small open economy

4 p.

Linking Reduced Deforestation and a Global Carbon Market: Impacts on Costs, Financial Flows, and Technological Innovation

25 p.

Local and Global Externalities, Environmental Policies and Growth

33 p.

Local air pollution and global climate change taxes: a distributional analysis

25 p.

El fraude empresarial: perspectiva internacional

Este trabajo analiza el fraude empresarial desde una perspectiva internacional. En los últimos años, ha estado muy presente en casos como el de Enron, WorldCom, Royal Ahold o PARMALAT, en los que se ven afectados la propia empresa, los trabajadores, el gobierno y, especialmente, los inversores, con pérdidas que pueden alcanzar millones de dólares. El fraude también afecta a la imagen de las empresas y en la motivación de los trabajadores, y además a menudo es causa de denuncias y penas de prisión. En función del tamaño de la empresa y del sector, la frecuencia con la que se cometen los actos fraudulentos y las pérdidas causadas varían. Asimismo, estos fraudes afectan a todas las regiones del mundo, aunque de manera desigual. Pero es en aquellas regiones más desarrolladas donde se le presta más atención al tema, y donde se han tomado numerosas medidas para intentar impedir estos actos ilícitos. Algunas de las más importantes son las propuestas por las Naciones Unidas: El Pacto Mundial y la Convención contra la Corrupción. También cabe destacar la Oficina Europea de Lucha Contra el Fraude, a nivel europeo, o la Foreign Corrupt Practices Act y la Ley Sarbanes-Oxley, en Estados Unidos. A pesar de estas medidas, en los últimos años el nivel de fraude ha aumentado.

América Latina en la turbulencia global : oportunidades, amenazas y desafíos.

La presente obra es el resultado de las I Jornadas del GEALC/LAKIT “América Latina en la turbulencia global: oportunidades, amenazas y desafíos”, efectuadas en la Facultad de Ciencias Sociales y de la Comunicación de la Universidad del País Vasco/Euskal Herriko Unibertsitatea (UPV/EHU) los días 28 y 29 de mayo de 2013

Global and local challenges for best practices in assessment. The 9th Conference on the International Test Commission. Book of abstracts

The 9th International Test Commission Conference (ITC) took place at the Miramar Palace in San Sebastian, Spain, between the 2nd and 5th of July, 2014. The Conference was titled, “Global and Local Challenges for Best Practices in Assessment.” The International Test Commission, ITC (www.intestcom.org), is an association of national psychological associations, test commissions, publishers, and other organizations, as well as individuals who are committed to the promotion of effective testing and assessment policies and to the proper development, evaluation, and uses of educational and psychological instruments. The ITC facilitates the exchange of information among members and stimulates their cooperation on problems related to the construction, distribution, and uses of psychological and educational tests and other psychodiagnostic tools. This volume contains the abstracts of the contributions presented at the 9th International Test Commission Conference. The four themes of the Conference were closely linked to the goals of the ITC: - Challenges and Opportunities in International Assessment. - Application of New Technoloogies and New Psychometric Models in Testing. - Standards and Guidelines for Best Testing Practices. - Testing in Multilingual and Multicultural Contexts.