4 resultados para Intangible Culture.


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Fecha: 2-7-1950 / Unidad de instalación: Carpeta 45 - Expediente 2-27 / Nº de pág.: 6 (mecanografiadas)

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[ES] Kukuxumusu S.L. es una organización que se dedica a la comercialización de dibujos que cuentan cosas en diferentes soportes de calidad para que sean comprados, usados y disfrutados por personas de toda edad, sexo y condición, que buscan en una camiseta, una taza, un llavero, etc., mensajes divertidos, originales y diferentes. Kukuxumusu desarrolla su actividad en los mercados del souvenir y del regalo. En el caso se analiza la estrategia global de comercialización seguida por Kukuxumusu en relación a su gama de productos, los canales de distribución y los instrumentos de comunicación que utiliza. Desde sus inicios en el año 1989 con la venta callejera de camisetas en las fiestas de San Fermín, Kukuxumusu se ha ido consolidando como una empresa con una sólida cultura corporativa, que ha ido creciendo aprovechando las oportunidades ofrecidas por las nuevas tecnologías y que tiene como bazas más importantes su gestión de marca y la diferenciación basada en aspectos intangibles.

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Background: The ability to recreate an optimal cellular microenvironment is critical to understand neuronal behavior and functionality in vitro. An organized neural extracellular matrix (nECM) promotes neural cell adhesion, proliferation and differentiation. Here, we expanded previous observations on the ability of nECM to support in vitro neuronal differentiation, with the following goals: (i) to recreate complex neuronal networks of embryonic rat hippocampal cells, and (ii) to achieve improved levels of dopaminergic differentiation of subventricular zone (SVZ) neural progenitor cells. Methods: Hippocampal cells from E18 rat embryos were seeded on PLL- and nECM-coated substrates. Neurosphere cultures were prepared from the SVZ of P4-P7 rat pups, and differentiation of neurospheres assayed on PLL- and nECM-coated substrates. Results: When seeded on nECM-coated substrates, both hippocampal cells and SVZ progenitor cells showed neural expression patterns that were similar to their poly-L-lysine-seeded counterparts. However, nECM-based cultures of both hippocampal neurons and SVZ progenitor cells could be maintained for longer times as compared to poly-L-lysine-based cultures. As a result, nECM-based cultures gave rise to a more branched neurite arborization of hippocampal neurons. Interestingly, the prolonged differentiation time of SVZ progenitor cells in nECM allowed us to obtain a purer population of dopaminergic neurons. Conclusions: We conclude that nECM-based coating is an efficient substrate to culture neural cells at different stages of differentiation. In addition, neural ECM-coated substrates increased neuronal survival and neuronal differentiation efficiency as compared to cationic polymers such as poly-L-lysine.