Marketing of the Spanish film industry in the entertainment market

This project analyzes the role that marketing plays at present.It is a distinctive in the film industry because of the emergence of new patterns of production, distribution and exhibition due to the unstoppable progress of digital technologies, the expansion of the internet and consumer changes in the spectator. To perform this analysis, a description of the situation of the film industry in the competitive market, Hollywood, and the evolution of digital technology in general are included. It is also essential in the project, to observe, the marketing applied to the different phases of the globalized cinema. And then introduce the potential Spanish marketing strategies.

Estudio de la recepción en movimiento de la televisión digital utilizando LDM.

[EN]The purpose of this project is to study and analyse signals of digital television, provided for mobile services, by using LDM technology. In order to achieve this, it will be needed the use of different transmission configurations (modulation, code rate…) suitable for this type of service, as well as propagation channels showing movement situations, such as pedestrian or mobile. This project comes as a response of recent research in LDM technology, which has been proposed as a Physical Layer technology to the ATSC 3.0 Next Generation Digital TV standard.