Kukuxumusu

[ES] Kukuxumusu S.L. es una organización que se dedica a la comercialización de dibujos que cuentan cosas en diferentes soportes de calidad para que sean comprados, usados y disfrutados por personas de toda edad, sexo y condición, que buscan en una camiseta, una taza, un llavero, etc., mensajes divertidos, originales y diferentes. Kukuxumusu desarrolla su actividad en los mercados del souvenir y del regalo. En el caso se analiza la estrategia global de comercialización seguida por Kukuxumusu en relación a su gama de productos, los canales de distribución y los instrumentos de comunicación que utiliza. Desde sus inicios en el año 1989 con la venta callejera de camisetas en las fiestas de San Fermín, Kukuxumusu se ha ido consolidando como una empresa con una sólida cultura corporativa, que ha ido creciendo aprovechando las oportunidades ofrecidas por las nuevas tecnologías y que tiene como bazas más importantes su gestión de marca y la diferenciación basada en aspectos intangibles.

Conferencia "Culture, Freedom and Christianity", presentada por Alberto de Onaindia en el Congress for Cultural Freedom, celebrado en Berlín en 1950.

Fecha: 2-7-1950 / Unidad de instalación: Carpeta 45 - Expediente 2-27 / Nº de pág.: 6 (mecanografiadas)

Danka Multimedia: Una sociedad cooperativa en expansión en la nueva economía digital

[ES] Danka Multimedia es una sociedad cooperativa que ofrece servicios de comunicación integral en el ámbito de marketing y la formación mediante el uso de las nuevas tecnologías. Por el sector de actividad en el que se encuentra, así como por su propia vocación empresarial, Danka ha experimentado desde sus inicios un proceso paulatino de crecimiento. Este crecimiento está siendo cada más vez progresivo y, por ello, la empresa se está viendo obligada a hacer frente a una serie de problemas derivados del mismo. Estos conflictos derivados del crecimiento, comunes a todo tipo de empresa, se ven acrecentados en el caso de Danka Multimedia por su personalidad jurídica, los valores y cultura que ello conlleva y el sector de actividad en el que desarrolla su actividad. La gestión de este crecimiento, por parte de Danka Multimedia, es el tema central que se aborda a lo largo del caso.

Morals in business organizations: an approach based on strategic value and strength for business management

[EN] In the last decades, the topic of business ethics has attracted great interest at the academic and professional levels. Nowadays business ethics is being increasingly implemented as a necessary discipline in universities’ study plans on business management. Moreover, its importance is also evident according to the worldwide increase of organizations and/or institutions that have implemented ethics systems. However, some approaches thoroughly do not consider the importance and the need of an ethical behaviour and are still guiding the actions and the way of thinking of many academics and professionals led to consider that the only responsibility of business is limited just to profit maximization.

A neural extracellular matrix-based method for in vitro hippocampal neuron culture and dopaminergic differentiation of neural stem cells

Background: The ability to recreate an optimal cellular microenvironment is critical to understand neuronal behavior and functionality in vitro. An organized neural extracellular matrix (nECM) promotes neural cell adhesion, proliferation and differentiation. Here, we expanded previous observations on the ability of nECM to support in vitro neuronal differentiation, with the following goals: (i) to recreate complex neuronal networks of embryonic rat hippocampal cells, and (ii) to achieve improved levels of dopaminergic differentiation of subventricular zone (SVZ) neural progenitor cells. Methods: Hippocampal cells from E18 rat embryos were seeded on PLL- and nECM-coated substrates. Neurosphere cultures were prepared from the SVZ of P4-P7 rat pups, and differentiation of neurospheres assayed on PLL- and nECM-coated substrates. Results: When seeded on nECM-coated substrates, both hippocampal cells and SVZ progenitor cells showed neural expression patterns that were similar to their poly-L-lysine-seeded counterparts. However, nECM-based cultures of both hippocampal neurons and SVZ progenitor cells could be maintained for longer times as compared to poly-L-lysine-based cultures. As a result, nECM-based cultures gave rise to a more branched neurite arborization of hippocampal neurons. Interestingly, the prolonged differentiation time of SVZ progenitor cells in nECM allowed us to obtain a purer population of dopaminergic neurons. Conclusions: We conclude that nECM-based coating is an efficient substrate to culture neural cells at different stages of differentiation. In addition, neural ECM-coated substrates increased neuronal survival and neuronal differentiation efficiency as compared to cationic polymers such as poly-L-lysine.

Detection of Atomic Scale Changes in the Free Volume Void Size of Three-Dimensional Colorectal Cancer Cell Culture Using Positron Annihilation Lifetime Spectroscopy

5 p.

The Spanish corporate structure through interlocking directorates

[EN] The aim of this paper is to determine to what extent globalization pressures are changing interlocking directorate networks modeled on continental capitalism into Anglo-Saxon models. For this purpose we analyse the Spanish network of interlocks, comparing the present structure (2012) with that of 1993 and 2006. We show how, although Spanish corporative structure continues to display characteristics of the continental economies, some major banks are significantly reducing industrial activity. Nevertheless, the financial organizations continue to maintain a close relationship with sectors such as construction and services. The analysis of the network of directorates shows a retreat in activity of industrial banking in Spain. Two large Spanish financial institutions, BSCH and La Caixa, continue to undertake activities of industrial banking in 2006, but this activity is significantly reduced in 2012. According to the theories on the role of the interlocking directorates, the companies in these sectors assure their access to banking credit by incorporating advisors from financial organizations to their board of directors. We cannot conclude that the structure of the Spanish corporate network has become a new case of Anglo-Saxon structure, but we got indications that are becoming less hierarchic as banks seem to slowly abandon centrality positions. This is especially salient if we compare the networks of 2006 and 2012, which show a continuing decrease of the role of banks and insurance companies in the network.