European Newspapers’ Digital Transition: New Products and New Audiences

The adaptation of traditional newspapers to new digital media and its interface, far from being a mere technical transformation, has contributed to a gradual change in the media themselves and their audiences. With a sample including the top general information pay newspaper in each of the 28 countries of the European Union, this research has carried out an analysis using 17 indicators divided in 4 categories. The aim is to identify the transformations that the implementation of digital media have brought to the top European newspapers. In general terms, the results show that most dailies have managed to keep their leadership also in online environment. Moreover, an emerging group of global media is growing up, based in preexisting national media. Digital and mobile media have contributed to the appearance of new consumption habits as well, where users read more superficially and sporadically. The audience uses several formats at a time, and digital devices already bring the biggest amount of users to many media. The Internet-created new information windows –search engines, social networks, etc. –are also contributing to the change in professional work routines.

Sensing parasites: proteomic and advanced bio-detection alternatives

[EN] Parasitic diseases have a great impact in human and animal health. The gold standard for the diagnosis of the majority of parasitic infections is still conventional microscopy, which presents important limitations in terms of sensitivity and specificity and commonly requires highly trained technicians. More accurate molecular-based diagnostic tools are needed for the implementation of early detection, effective treatments and massive screenings with high-throughput capacities. In this respect, sensitive and affordable devices could greatly impact on sustainable control programmes which exist against parasitic diseases, especially in low income settings. Proteomics and nanotechnology approaches are valuable tools for sensing pathogens and host alteration signatures within microfluidic detection platforms. These new devices might provide novel solutions to fight parasitic diseases. Newly described specific parasite derived products with immune-modulatory properties have been postulated as the best candidates for the early and accurate detection of parasitic infections as well as for the blockage of parasite development. This review provides the most recent methodological and technological advances with great potential for biosensing parasites in their hosts, showing the newest opportunities offered by modern “-omics” and platforms for parasite detection and control.

Sensing parasites: proteomic and advanced bio-detection alternatives

[EN] Parasitic diseases have a great impact in human and animal health. The gold standard for the diagnosis of the majority of parasitic infections is still conventional microscopy, which presents important limitations in terms of sensitivity and specificity and commonly requires highly trained technicians. More accurate molecular-based diagnostic tools are needed for the implementation of early detection, effective treatments and massive screenings with high-throughput capacities. In this respect, sensitive and affordable devices could greatly impact on sustainable control programmes which exist against parasitic diseases, especially in low income settings. Proteomics and nanotechnology approaches are valuable tools for sensing pathogens and host alteration signatures within micro fluidic detection platforms. These new devices might provide novel solutions to fight parasitic diseases. Newly described specific parasite derived products with immune-modulatory properties have been postulated as the best candidates for the early and accurate detection of parasitic infections as well as for the blockage of parasite development. This review provides the most recent methodological and technological advances with great potential for biosensing parasites in their hosts, showing the newest opportunities offered by modern “-omics” and platforms for parasite detection and control.

La elección de la marca del distribuidor en productos duraderos: factores de influencia

[ES] La apuesta de la distribución por la extensión de su marca a las categorías de productos duraderos, como electrodomésticos y productos electrónicos para el hogar, ha demostrado ser acertada, a pesar de las críticas en contra de esta estrategia. Posiblemente, la mayor familiaridad del consumidor con las marcas del distribuidor, el cambio de actitud favorable hacia éstas, la disponibilidad de la tecnología, y por qué no, la crisis económica internacional que afecta a las economías domésticas, pueden ser factores explicativos de este éxito.

Multi-agent modelling for the simulation of a simple smart microgrid

The smart grid is a highly complex system that is being formed from the traditional power grid, adding new and sophisticated communication and control devices. This will enable integrating new elements for distributed power generation and also achieving an increasingly automated operation so for actions of the utilities as for customers. In order to model such systems a bottom-up method is followed, using only a few basic elements which are structured into two layers: a physical layer for the electrical power transmission, and one logical layer for element communication. A simple case study is presented to analyse the possibilities of simulation. It shows a microgrid model with dynamic load management and an integrated approach that can process both electrical and communication flows.

Desarrollo de software para la realización de ensayos dinámicos de mecanismos de cinemática paralela

[ES]El presente Trabajo de Fin de Grado tiene como objetivo contribuir al desarrollo de un proyecto de investigación mediante la programación y control del movimiento de mecanismos de cinemática paralela para la realización de ensayos dinámicos. Dicho proyecto está enmarcado dentro de una línea de investigación del grupo de investigación CompMech de la UPV-­‐EHU que gira en torno al desarrollo y estudio de este tipo de mecanismos. Esto es; este trabajo, más allá de la utilidad que pudiera tener por sí mismo, está pensado para formar parte de un proyecto de mayor envergadura, para cuyo éxito será imprescindible la colaboración con otros investigadores y la integración de este trabajo con los realizados por ellos. Consiste en la creación de un software para el control y movimiento de mecanismos, generando vibraciones para la realización de ensayos dinámicos. Para ello, se programarán sobre la plataforma LabVIEW la interfaz de usuario y el motor de cálculo. Una vez se compruebe que el programa funciona correctamente, se integrará dentro de un programa principal, un control articular que será el encargado de comunicarse con la máquina. Posteriormente, se procederá a la realización de ensayos experimentales sobre los propios robots, en taller. Se tomarán medidas mediante acelerómetros y otros dispositivos, determinando las medidas más adecuadas para su correcta validación. Finalmente, se generalizará el trabajo realizado para posibilitar su empleo futuro en diferentes mecanismos

Contributions to the efficient use of general purpose coprocessors: kernel density estimation as case study

142 p.

Nuevos métodos de cálculo de la profundidad de las compresiones torácicas a partir de la señal de aceleración.

[EN]These feedback devices are used to improve the quality of chest compressions while performing CPR technique, as they provide real time information to guide the rescuer during resuscitation attempts. Most feedback systems on the market are based on accelerometers and additional sensors or reference signals, used for calculating the displacement of the chest from the acceleration signal. This makes them expensive and complex devices. With the aim of optimizing these feedback systems and overcoming their limitations, in this document we propose three alternative methods for calculating the depth of chest compressions. These methods differ from the ones existing so far in that they use exclusively the chest acceleration signal to compute the displacement. With their implementation, it would be possible to develop systems to provide accurate feedback more easily and economically. In this context, this document details the design and implementation of the three methods and the development of a software environment to analyze the accuracy of each of them and compare the results by means of a detailed calculation of errors. Furthermore, in order to evaluate the methods a database is required, and it can be compiled using a sensorized manikin to record the acceleration signal and the gold standard chest compression depth. The database generated will be used for other studies related to the estimation of the compression depth, because the signals obtained in the manikin platform are very similar to those recorded during a real resuscitation episode.

Acústica del Acordeón

320 p.

MW, Medical Watches

My project is a business plan about the set up of a company and the development of a new and innovative product aimed for the elders. I decide do this project when I discover that one of the more important needs that have the elders is to remember the medicines that they have to take. I thought that a good way could be through a smart watch. My watch have an only function, is a cheap device, easy to use, easy to understand and easy to set up, because the elders usually do not know to use complex electronics devices. There are other similar smart watches and other devices but do not have the necessary characteristics to be a good reminder for elders. My watch is centred to improve the life of the elders, but my product could also be useful for ill people who have to take many medicines during the day. After realizing this business plan, I have proved that my company is viable in the environment and profitable in the market.

Programas de fidelización en la distribución comercial de la era digital.

Hoy en día, las empresas deben adaptarse a los cambios continuos del mercado, donde el comercio electrónico crece cada año y las redes sociales y los dispositivos móviles conectan a los consumidores con las marcas. El marketing ha evolucionado gracias a las nuevas tecnologías de información y comunicación para responder a un consumidor social que está conectado gran parte del día, es exigente y además, está comprometido con el medio ambiente. En un entorno muy maduro y competitivo, el cliente se ha convertido en el activo más valorado para las empresas especialmente de distribución minorista y por eso, su fidelización es un objetivo prioritario para las compañías, quienes tratan de enfocar las estrategias de marketing hacia las relaciones con los consumidores. Pero, a pesar de la infinidad de oportunidades que ofrecen las nuevas tecnologías, los programas de fidelización implantados en el entorno digital tienen un recorrido de necesaria evolución y un ajuste de mejoras para la adaptación de un medio poco estructurado a las nuevas circunstancias. A través de este trabajo fin de grado se propone dar a conocer la actualidad sobre la distribución comercial en el ámbito digital así como las tendencias en los programas de fidelización. Además, la creciente implicación en el cuidado del medio ambiente por parte de las empresas y los consumidores se incluye como una aportación original y distintiva al trabajo.