El desarrollo exportador de las pymes industriales españolas participantes en un consorcio de exportación: un estudio de caso

[ES] Pese a los recientes esfuerzos realizados para dinamizarlos desde los organismos públicos competentes españoles, aún son relativamente pocos los consorcios de exportación realmente exitosos en España frente a los que ni llegan a constituirse o apenas sobreviven un tiempo. Por otra parte, también son escasos los estudios nacionales existentes en esta área. Este trabajo se centra en el análisis de las fases del proceso del desarrollo exportador de algunas pymes industriales españolas que participan en un consorcio de exportación, así como en los factores que influyen en la elección y funcionamiento de este mecanismo institucional colaborativo potencialmente eficaz para penetrar con mayor éxito en los mercados exteriores.

Análisis de las necesidades del cliente y su satisfacción en la industria del mueble según las normas ISO 9000: un estudio de casos

[ES] La necesidad de determinar los requerimientos del cliente y satisfacerlos se ha convertido en el principal objetivo de las empresas. Gestionar esa actividad, comúnmente asociada al departamento de marketing, ha llegado a ser el fin de cualquier sistema de calidad, y por ende, del resto de departamentos de la organización. A través de un estudio de casos, este trabajo pretende identificar cuales son las prácticas de marketing habituales en la industria del mueble, y plantear un marco de actuación idóneo de acuerdo con los procedimientos establecidos en las normas de calidad ISO 9000:2000.

Contribution of Resource-Based View and Entrepreneurial Orientation on Small Firm Growth

[EN] This research provides a useful framework for identifying a small firms’ propensity to engage in entrepreneurial orientation. We examine the impact of the Entrepreneurial Orientation (EO) as a main resource and capability on small firm’ growth. The growth seems to come out as an important demonstration of the entrepreneurial orientation of small firms (Davidsson, 1989; Green and Brown, 1997; Janney and Gregory, 2006). Thus, this research builds on prior conceptual research that suggests a positive integration between entrepreneurial orientation and resource-based view. In the first instance, the research will focus on reviewing literature in the emerging area of entrepreneurial orientation as it applies to growth oriented small firms and resource-based view of the firm. Secondly, an empirical study was developed based on a stratified sample of small firms of manufacturing industry. Data were submitted to a multivariate statistical analysis and a linear regression model was performed in order to predict the influence of the resources and capabilities on small firms’ growth. In this sense, we consider the construct growth as a dependent variable and the ones relates with resources and capabilities (entrepreneur resources, firm resources, networks and EO) as independent variables. The research results suggest a set of resources and capabilities that promote the growth of the small firms. Also, the EO seems to have a predictive value on growth. Explaining variables related with resources and capabilities and EO were identified as essential in growth oriented small firms. It was still possible to conclude that the entrepreneurial firms which grew seem to have resources and develop more capabilities and take advantage in the search for those competences. This attitude reflects on the EO of the firm. This study has important implication for both researchers and practitioners. It highlights the necessity of firms to develop superior EO of all their members and also to invest on better resources and consequently superior capabilities as a way of reaching higher levels of growth. While previous authors have attempted to analyse certain aspects of this process (linkage between entrepreneurial orientation and growth), this research developed a framework that combines these and others factors (resource-based view) pertinent to growth oriented small firms. The results support the necessity to identify explicative variables of multiple levels to explain the growth of small firms. The adoption of an entrepreneurial orientation as an indispensable variable to the growth oriented small firms seems pertinent.

EAEren eta Txinaren arteko harreman ekonomikoak: aukerak eta erronkak

Artikulu honen helburu nagusia da EAEren eta Txinaren arteko harreman ekonomikoak aztertzea: zein izan da harreman horien bilakaera eta zein egungo garrantzia? 80ko hamarkadatik Txinak lortu duen hazkunde ekonomiko biziaren eraginez bi ekonomien arteko loturak estutu egin dira: 2011n, EAEk Txinan erosi zuen bere guztizko inportazioen %5,3, eta Txinako merkatuan saldu zuen bere esportazio totalen %2,2. Halaber, gero eta enpresa gehiagok erabaki dute Txinan ezartzea. Argi dagoenez, Asiako Dragoi Handiaren hazkundeak aukerak eta erronkak dakartza herrialde garatu guztiontzat, eta EAEko ekonomiaren etorkizuna ere estuki lotuta egongo da inguru global berrian lehiakor izateko gaitasunarekin.