Importancia de la marca paraguas y el made in en la competitividad internacional del granito

[ES] España, al igual que Italia, líder tradicional del sector de granito, ha visto como China, India o Brasil, han escalado posiciones en el ranking de producción y exportación mundial de granito. En un contexto globalizado, es necesario posicionarse frente a estos competidores en los mercados internacionales, y dado que estamos ante un producto genérico que cumple unas condiciones adecuadas de precio y calidad, una forma de identificarlo y diferenciarlo es aportándole valor mediante la creación de una marca. En el trabajo se analiza la utilidad de una estrategia basada en el made in para el caso de Galicia, núcleo fundamental de la industria en España, alternativa que resulta interesante para las empresas consultadas pero cuya puesta en práctica exige la colaboración entre éstas y las instituciones.

Estudio del comportamiento aerodinámico de un alerón trasero de un monoplaza tipo Formula Student

[ES]El proyecto investigador tiene el objeto el estudio del comportamiento de un perfil aerodinámico frente a un flujo turbulento, en este caso el aire. Se trata de evaluar las presiones que se ejercen sobre dicho perfil, que será un alerón de monoplaza tipo Formula Student, para comprobar si aporta alguna mejora en el comportamiento del monoplaza la introducción de este paquete aerodinámico. Con la introducción de este perfil en el monoplaza se pretende ganar un mayor agarre en el paso por curva siendo la resistencia al avance en recta la mínima posible, ya que lo que se pretende es hacer el recorrido del circuito en el menor tiempo posible. Por tanto hay dos variables a tener en cuenta a la hora de diseñar el alerón, por un lado esta mejorar el agarre de los neumáticos sobre el asfalto al tomar una curva, lo que nos permitirá tomar la curva a mayor velocidad y por tanto en menos tiempo, y por otro lado, la oposición que el alerón ejerce en el avance en recta disminuyendo su velocidad máxima. En resumen, se trata de comparar la fuerza horizontal y la fuerza vertical que el aire ejerce sobre el perfil aerodinámico a introducir en el monoplaza y evaluar si es beneficioso para este, es decir, si añadiendo dicho perfil se realiza el trazado del circuito en menor tiempo que sin él. Para ello se realizarán simulaciones con un software de modelado físico de flujos y turbulencias sobre un diseño de un alerón dado, con diferentes tipos de flujo, de forma que se asemeje de mejor forma a las condiciones de la pista y se obtendrán los resultados de las presiones que el flujo de aire ejerce sobre las superficies del perfil. Después se obtendrán las fuerzas puntuales vertical y horizontal y se analizaran los datos obtenidos. Deberán tenerse en cuenta, además de los resultados obtenidos, los materiales a emplear a la hora de su fabricación, el proceso de dicha fabricación y el coste que supone tanto el proceso como los materiales empleados.

Contributions on agreement in dynamic distributed systems

139 p.

Formas de argumentación retórica en Sófocles, «Electra», 558-609

[ES] El código retórico adquiere una especial relevancia durante el siglo V ateniense. Su presencia es evidente en la literatura del momento, especialmente en la historiografía y en el drama. Sófocles, «Electra», 558-609 es un buen ejemplo de hasta qué punto dicho código se tiene en cuenta en la elaboración de los discursos literarios. Pero, además, este discurso y la escena de la que forma parte ponen de manifiesto la reflexión de la sociedad ateniense acerca de la oposición entre ese código retórico y público y otro código de índole más privada.

The impacts of leadership in the quality of municipal public services: case study of a portuguese municipal council

[EN]The present research work, based on some of the components of the Common Assessment Framework, sets to analyse the influence held by leadership in specific factors that constitute the organisational climate, and also the impact that these factors have on the quality of municipal public services. For the purposes of this study, we propose Likert’s exploitative autocratic and participative leadership styles to explain the genesis, structure and workflow. As far as the organisational climate is concerned, the variables used are motivation, satisfaction, empowerment, conflict and stress. The main conclusions that arose was that a participative leader confers higher relevance to the quality of service, through motivation, satisfaction, empowerment and human resources positive results, than an exploitative autocratic leader. Performed contributions are based on the empiric research hereby presented, and new research guidelines are proposed. The research methodology used was qualitative, based on the case study.

The Role of the Demand for Environmental Quality in Driving Transitions to Low-Polluting Energy Sources

4 p.

Comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences

The focus of this project is going to be, as the title indicates, on the comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences. In order to do that, I have selected the company Nestlé to analyze the marketing decisions it makes across national boundaries to market the brand of Kit Kat and keep it as a leader snack worldwide. After having analyzed the brand in all continents, I can say the execution of the strategy used by Nestlé with Kit Kat really matches the planning of the strategy which is to think globally and act locally. Nestlé uses global brand identity but, from the internal point of view, it uses local ingredients and gives autonomy to its local branches based in different countries to make pricing and distributions decisions and therefore satisfy different consumers’ needs and preferences in local environments where changes happen very rapidly. The “glocal” approach to marketing is an effective way for Nestlé Kit Kat to stay focused on the consumer in worldwide markets.

A genealogical map of the concept of habit

The notion of information processing has dominated the study of the mind for over six decades. However, before the advent of cognitivism, one of the most prominent theoretical ideas was that of Habit. This is a concept with a rich and complex history, which is again starting to awaken interest, following recent embodied, enactive critiques of computationalist frameworks. We offer here a very brief history of the concept of habit in the form of a genealogical network-map. This serves to provide an overview of the richness of this notion and as a guide for further re-appraisal. We identify 77 thinkers and their influences, and group them into seven schools of thought. Two major trends can be distinguished. One is the associationist trend, starting with the work of Locke and Hume, developed by Hartley, Bain, and Mill to be later absorbed into behaviorism through pioneering animal psychologists (Morgan and Thorndike). This tradition conceived of habits atomistically and as automatisms (a conception later debunked by cognitivism). Another historical trend we have called organicism inherits the legacy of Aristotle and develops along German idealism, French spiritualism, pragmatism, and phenomenology. It feeds into the work of continental psychologists in the early 20th century, influencing important figures such as Merleau-Ponty, Piaget, and Gibson. But it has not yet been taken up by mainstream cognitive neuroscience and psychology. Habits, in this tradition, are seen as ecological, self-organizing structures that relate to a web of predispositions and plastic dependencies both in the agent and in the environment. In addition, they are not conceptualized in opposition to rational, volitional processes, but as transversing a continuum from reflective to embodied intentionality. These are properties that make habit a particularly attractive idea for embodied, enactive perspectives, which can now re-evaluate it in light of dynamical systems theory and complexity research.

Intercultural Management and Leadership in the Context of Language Academies

Throughout this undergraduate thesis, a study of intercultural management and leadership will be carried out with a special focus on language academies. We begin by analyzing the importance of cultural values and their effects on the perception of a leader. We then study the role of Strategic Human Resources Management in an intercultural environment. Finally, as an original contribution to this thesis, an investigation is performed that examines three local language academies and their management practices. After reviewing the findings, we hope to propose a sort of ‘best practices’ for language academies that could lead to a more harmonious relationship between teachers and their managers.