DUAQUAL: calidad percibida por docentes y alumnos en la gestión universitaria

[ES] El proceso de Bolonia ha remarcado una perspectiva institucional en la preocupación por la gestión de la calidad del servicio prestado en las universidades y otras instituciones de enseñanza superior. La calidad del servicio en la educación superior no se centra exclusivamente en el proceso de enseñanza- aprendizaje y en la relación entre docente y discente, sino que debe estar también garantizada en el servicio prestado por las bibliotecas universitarias, los servicios de acción social, los servicios académicos y las secretarías departamentales.

Review: Trans-forming beef to provide healthier fatty acid profiles

[EN]Trans fatty acids are found naturally in foods, particularly in those derived from ruminant animals, such as beef and dairy cattle. Over the past few decades, human consumption of trans fatty acids has increased, but this has been mainly from products containing partially hydrogenated vegetable oils. The correlation of trans fatty acid consumption with diseases such as coronary heart disease has been cause for concern, and led to recommendations to reduce their consumption. Trans fatty acids, however, have differing effects on human health. Therefore, in foods produced from ruminant animals, it is important to know their trans fatty acid composition, and how to enrich or deplete fatty acids that have positive or negative health effects. This review will cover the analysis of trans fatty acids in beef, their origin, how to manipulate their concentrations, and give a brief overview of their health effects.

La cocina del amor: alimentos afrodisiacos en la antigua Grecia

Presentado en el Simposio "La imagen del sexo en la antigüedad: ciclos de renovación de la vida", organizado por el Instituto de Historia del CSIC y celebrado en Barcelona del 21 al 23 de marzo de 2002.

Hacia los orígenes de la literatura gastronómica: el calendario de Ananio (fr. 5 West)

[ES] El fragmento 5 West de Ananio, un yambógrafo del siglo VI a.C., es probablemente el primer ejemplo de literatura gastronómica en Grecia. En él se mencionan diversos alimentos indicando el mejor momento del año para su consumo, lo que lo convierte en un verdadero calendario gastronómico. Este tema será después particularmente importante en la medicina dietética, reapareciendo también en el personaje del cocinero-médico en la comedia.

A short training program improves the accuracy of portion-size estimates in future dietitians

[EN] The objective of this study was to determine whether a short training program, using real foods, would decreased their portion-size estimation errors after training. 90 student volunteers (20.18±0.44 y old) of the University of the Basque Country (Spain) were trained in observational techniques and tested in food-weight estimation during and after a 3-hour training period. The program included 57 commonly consumed foods that represent a variety of forms (125 different shapes). Estimates of food weight were compared with actual weights. Effectiveness of training was determined by examining change in the absolute percentage error for all observers and over all foods over time. Data were analyzed using SPSS vs. 13.0. The portion-size errors decreased after training for most of the foods. Additionally, the accuracy of their estimates clearly varies by food group and forms. Amorphous was the food type estimated least accurately both before and after training. Our findings suggest that future dietitians can be trained to estimate quantities by direct observation across a wide range of foods. However this training may have been too brief for participants to fully assimilate the application.

Consumo de alimentos ricos en azúcar-sal en niños de Las Arenas (Getxo, Bizkaia) por grupos de edad

[ES] El aumento del consumo de grasas y carbohidratos, así como dulces, refrescos, productos industriales y snacks, junto con la disminución de la ingesta de alimentos saludables, y el sedentarismo en los niños, infl uyen en su salud. Hay que prestar especial atención a alimentos que forman parte del estilo de vida actual: “snack”, dulces, bollería o picoteo entre comidas por sus importantes repercusiones.

Comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences

The focus of this project is going to be, as the title indicates, on the comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences. In order to do that, I have selected the company Nestlé to analyze the marketing decisions it makes across national boundaries to market the brand of Kit Kat and keep it as a leader snack worldwide. After having analyzed the brand in all continents, I can say the execution of the strategy used by Nestlé with Kit Kat really matches the planning of the strategy which is to think globally and act locally. Nestlé uses global brand identity but, from the internal point of view, it uses local ingredients and gives autonomy to its local branches based in different countries to make pricing and distributions decisions and therefore satisfy different consumers’ needs and preferences in local environments where changes happen very rapidly. The “glocal” approach to marketing is an effective way for Nestlé Kit Kat to stay focused on the consumer in worldwide markets.

Paleobotánica del epipaleolítico y mesolítico vascos

Homenaje a Ignacio Barandiarán Maestu / coord. por Javier Fernández Eraso, Juan Santos Yanguas