Hydrazides and hydrazones as versatile Michael-Donors for iminium-catalyzed conjugate addition reactions

396 : il., graf.

A behavior model for blood donors and marketing strategies to retain and attract them

Objective: analyze and propose a theoretical model that describes blood donor decisions to help staff working in blood banks (nurses and others) in their efforts to capture and retain donors. Methods: analysis of several studies on the motivations to give blood in Spain over the last six years, as well as past literature on the topic, the authors' experiences in the last 25 years in over 15 Non Governmental Organizations with different levels of responsibilities, their experiences as blood donors and the informal interviews developed during those 25 years. Results: a model is proposed with different internal and external factors that influence blood donation, as well as the different stages of the decision-making process. Conclusion: the knowledge of the donation process permits the development of marketing strategies that help to increase donors and donations.

Euskarazko ahozko grabazioen edukia egiaztatzeko sistema

[EU]Ahots teknologiaren garapenaren gorakadak, hizketan minusbaliotasunen bat duten pertsonen eguneroko bizitza ahalik eta erosoena egitearen saiakerarekin batera, Aholab ikerkuntza taldea ZURE TTS proiektua garatzera eraman du, proiektuaren helburua ahots minusbaliotasun batez jota dauden edo ahotsa guztiz galdu duten pertsonentzat hizketa sintetizadore bat garatzea delarik. Ahots sintetizatua lortzeko, ahots emaileek grabatutako esaldiez osatutako ahots naturaleko corpus bat hartzen da oinarritzat. Sintesi prozesua ahalik eta kalitate altuenekoa izateko, nahitaezkoa da datu basean gordeta dagoen ahotsa egokia izatea, eta horregatik, burutuko den proiektuak grabazioen edukiaren egiaztatzaile bat garatzea du helburu, erabiltzaileak irakurritako esaldiak zuzenak diren edo ez egiaztatzen dituena, horrela ahots sintetizatuaren kalitatea bermatuz.