The interactive brain hypothesis

Enactive approaches foreground the role of interpersonal interaction in explanations of social understanding. This motivates, in combination with a recent interest in neuroscientific studies involving actual interactions, the question of how interactive processes relate to neural mechanisms involved in social understanding. We introduce the Interactive Brain Hypothesis (IBH) in order to help map the spectrum of possible relations between social interaction and neural processes. The hypothesis states that interactive experience and skills play enabling roles in both the development and current function of social brain mechanisms, even in cases where social understanding happens in the absence of immediate interaction. We examine the plausibility of this hypothesis against developmental and neurobiological evidence and contrast it with the widespread assumption that mindreading is crucial to all social cognition. We describe the elements of social interaction that bear most directly on this hypothesis and discuss the empirical possibilities open to social neuroscience. We propose that the link between coordination dynamics and social understanding can be best grasped by studying transitions between states of coordination. These transitions form part of the self-organization of interaction processes that characterize the dynamics of social engagement. The patterns and synergies of this self-organization help explain how individuals understand each other. Various possibilities for role-taking emerge during interaction, determining a spectrum of participation. This view contrasts sharply with the observational stance that has guided research in social neuroscience until recently. We also introduce the concept of readiness to interact to describe the practices and dispositions that are summoned in situations of social significance (even if not interactive). This latter idea links interactive factors to more classical observational scenarios.

Sexualitatearen eraikuntza lurrinen iragarkietan. Estimulu komunikatiboak eta erreproduzitatuko sexualitate ereduak

Sexualitatearen eraikuntza lurrinen iragarkietan –Estimulu komunikatiboak eta erreproduzitutako sexualitate ereduak- lan honetan harremantzeko eredu jakinak sortzeko, eraikitzeko edota erreproduzitzeko publizitate sortzaileek erabiltzen dituzten mezuak eta irudiak aztertu dira, estimulu komunikatiboak aztertzeaz eta identifikatzeaz gain, sexualitate ereduen azterketa bera ere egin da. Horretarako, 2010eko lurrinen irakargiak aztertu dira sakonki: Cosmopolitan eta Mens Health aldizkariko bosna iragarki. Eta metodologia gisa, edukien azterketa erabili da.