Estudio de caso: intervención en el área de educación física para avanzar en la inclusión de un alumno con parálisis cerebral

En este trabajo se propone mediante dos sesiones de Educación Física, la inclusión educativa de un alumno con parálisis cerebral mediante actividades y juegos. Previa a esta programación, se destaca la relevancia que tiene la inclusión a nivel social y el eco que está logrando en la comunidad educativa. Centrándonos en su análisis conceptual y haciendo referencia al alumnado con necesidades educativas especiales, se numeran la infinidad de beneficios existentes para todo el grupo. Analizados sus beneficios y teniendo en cuenta las adaptaciones necesarias, se presentan las actividades mencionadas con anterioridad y se resaltan las conclusiones extraídas.

A Comparative study on the onto-epistemological presuppositions in landscape descriptions of romantics and naturalists

Este póster fue presentado en la Summer School on Evolution en Lisboa (15-19 julio de 2013)

Brand image and lexicographic analysis: an application to shopping malls

[EN] The concept of image in its different aspects is very important in today s society as well as in the business management field. Some authors reports that most of the studies that measure image do not take into account neither previous theoretical and conceptual models nor other possible empirical evidence alternatives. Given this need, a research regarding the concept of brand image applied to shopping malls was conducted based on the conceptual model of the consumer cognitive response in order to empirically explore and contrast it. For this reason, a survey was applied to 420 consumers in five shopping malls in Bogotá, achieving a database of 3.749 cases. The results show attribute-shopping mall associations expressed in unique, differentiated, and notorious vocabulary obtained applying lexicometric and multivariate analysis techniques. Attribute-shopping mall associations such as spacious , good location , good variety of stores , and the existence of movie theaters . Finally, this research aims to potentially improve the management of shopping malls and increase their attractiveness and customer loyalty by applying the development of service quality systems, integral communication, segmentation, and positioning.