Intangible resources, competencies and business results: Evidences for Basque and Spanish companies

307 p. El contenido de los capítulos 4º y 5º está sujeto a confidencialidad.

Morals in business organizations: an approach based on strategic value and strength for business management

[EN] In the last decades, the topic of business ethics has attracted great interest at the academic and professional levels. Nowadays business ethics is being increasingly implemented as a necessary discipline in universities’ study plans on business management. Moreover, its importance is also evident according to the worldwide increase of organizations and/or institutions that have implemented ethics systems. However, some approaches thoroughly do not consider the importance and the need of an ethical behaviour and are still guiding the actions and the way of thinking of many academics and professionals led to consider that the only responsibility of business is limited just to profit maximization.

Learning and management skills: the internationalization of Grupo Arcor. Analysis from a process-based approach

This paper analyzes the path of the international expansion of Grupo Arcor, an Argentine multinational company specializing in confectionery. The objective is to entify corporate strategies and business learning that led this Latin American firm to establish itself as one of the leading manufacturers in confectionery industry ,particularly in the 21st Century. The analysis is primarily qualitative in order to identify the economic dimension as a determinant in the internationalization process; a processbased approach from the Uppsala Model is used for this. However, the study is also complemented with a regression analysis to test if the firm was driven to expand internationally by the expectations on the degree of globalization of the industry and the accumulation of experience in foreign markets, and if the company was influenced by psychic distance in choosing the location of its investment; given the influence of these variables in Grupo Arcor business strategies. Our findings suggest that Grupo Arcor, was able to become global due to strategies such as vertical integration, diversification of products and geographical markets (based on psychic distance) and indeed some strategies were consequence of the globalization of the sector and the accumulation of experience in foreign markets.

Diseño de líneas mixtas en un entorno Lean. Aplicación a un caso mediante Excel

[ES]Este trabajo tiene como objetivo analizar las soluciones existentes para el diseño de las líneas mixtas. Se trata de un tipo de líneas bastante complejas de diseñar y que por lo general han sido poco estudiadas por la sociedad académica, a pesar de las numerosas ventajas que ofrece en comparación a las líneas simples, mucho más investigadas. Para facilitar la comprensión de su diseño, y antes de su estudio, se realiza un análisis de las características de las líneas mixtas. Posteriormente se introduce una metodología desarrollada por Lluis Cuatrecasas (Presidente del Instituto Lean Management de España), que permite salvar la brecha que existe a su juicio entre los estudios sobre los diseños de este tipo de líneas y su aplicación a la empresa. Finalmente, se ilustra dicha metodología mediante un caso práctico y se evalúan sus fortalezas y debilidades.