Morals in business organizations: an approach based on strategic value and strength for business management

[EN] In the last decades, the topic of business ethics has attracted great interest at the academic and professional levels. Nowadays business ethics is being increasingly implemented as a necessary discipline in universities’ study plans on business management. Moreover, its importance is also evident according to the worldwide increase of organizations and/or institutions that have implemented ethics systems. However, some approaches thoroughly do not consider the importance and the need of an ethical behaviour and are still guiding the actions and the way of thinking of many academics and professionals led to consider that the only responsibility of business is limited just to profit maximization.

Astarloaren sintaxia eta hitz ordena naturala

[EN] This paper examines the syntactic ideas of Pablo Pedro Astarloa (1752-1806) as he explained in his Discursos filosóficos sobre la lengua primitiva (1805), and tries to put them in the context of the debate between rationalists and sensualists, who argued whether there is a «natural order» of words. Astarloa developed a system for accounting the word order in the primitive language of mankind (and hence in the Basque language) founded in three types of «nobleness», and in the principle that the noblest element precedes the less noble one. The first type (nobleza de origen) orders words according to their meaning. The second type (nobleza de ministerio) orders words according to the part of speech they belong to, or the semantic function they have. Finally, the third type (nobleza de mérito or de movilidad) considers the will for communication and, as a result, word order reflects the information structure. Moreover Astarloa ’s three types of nobleness are arranged in a hierarchy of superiority: movilidad > ministerio > origen. So Astarloa ’s syntax appears near to sensualists ’ conceptions on word order because it did not appeal for a fixed natural order of words; instead he proposed a variable word order based mainly on the communicative process.

Astarloaren Discursos filosóficos: iturrak eta axiomak

Astarloa's Discursos filosóficos is the most extensive and detailed apology of the Basque language as the first language of mankind. The text was finished in 1805 but the first edition was published in 1883. In this paper I attempt to sketch the main linguistic and philosophic ideas that could have an influence in Astarloa's thought. Then I deal with Astarloa's characterization of the first language, and the three principles he used to verify that Basque was that first language of human beings.

Ahozkotasunaren irakaskuntza bigarren hezkuntzako testuliburuetan

[EN]Traditionally writing skills have been given priority in language teaching and so, oral skills have been put aside. However, during the last years many voices have asserted the importance of oral skills. Therefore, they claim that oral language teaching must be emphasized at school. Also, the necessity of strengthening oral language is shown in the new curriculum. Nevertheless, those intentions are reflected in very different ways in textbooks. In this work we have looked into the treatment that oral language is given in teaching materials because, in our opinion, textbooks are one of the most important tools for teachers. The facts show that the importance given to oral language and the exercises and tools needed to work that skill are very different from one publishing house to another. Besides, we have confirmed that all the textbooks don’t satisfy the requirements proposed in the Basque official curriculum (e.g. didactic sequences) or that the approach to the text or the way to work with it are not always what they should be. Therefore, it is obvious that we have still a long way in the field of oral language and specially in the way of teaching oral skills