Plan de marketing para Gaspar Agustín, S.L

Con la elaboración de este Plan de Marketing se busca plantear una serie de objetivos, que conjuntamente impulsen a la pyme española Gaspar Agustín, S.L. (en adelante, “Gaspar Agustín”) y conseguir a largo plazo un aumento de las ventas de la misma, así como una mejora de su posición competitiva. Además, se analizará la situación actual en la que se encuentra la empresa, sus posibilidades de crecimiento y, de acuerdo a las mismas, se recomendarán a la entidad una serie de acciones que Gaspar Agustín pueda llevar a cabo con el fin de lograr sus objetivos de crecimiento y desarrollo. El Plan de Marketing abarcará un periodo de dos años, ya que es el tiempo en el que deben lograrse los objetivos planteados. Para su correcta puesta en marcha y funcionamiento, se requiere de un sistema de control que verifique el cumplimiento de los mismos. Sin embargo, en el caso de que los objetivos no hayan sido cumplidos en el periodo previsto, el Plan de Marketing se podrá prorrogar hasta alcanzar los objetivos propuestos, pudiendo ser necesario, en su caso, la revisión de los mismos.

Notificación de Leopoldo Gaspar a Luis Ruiz de Aguirre sobre el nombramiento de un comisario en el Regimiento de carros de combate

Fecha: 14-8-1937 / Unidad de ínstalación: Carpeta Rectorado - F-2 / Nº de pág.: 1 (mecanografiada y firma manuscrita)

Number of prior episodes and the presence of depressive symptoms are associated with longer length of stay for patients with acute manic episodes

Background: Few studies have analyzed predictors of length of stay (LOS) in patients admitted due to acute bipolar manic episodes. The purpose of the present study was to estimate LOS and to determine the potential sociodemographic and clinical risk factors associated with a longer hospitalization. Such information could be useful to identify those patients at high risk for long LOS and to allocate them to special treatments, with the aim of optimizing their hospital management. Methods: This was a cross-sectional study recruiting adult patients with a diagnosis of bipolar disorder (Diagnostic and Statistical Manual of Mental Disorders, 4th edition, text revision (DSM-IV-TR) criteria) who had been hospitalized due to an acute manic episode with a Young Mania Rating Scale total score greater than 20. Bivariate correlational and multiple linear regression analyses were performed to identify independent predictors of LOS. Results: A total of 235 patients from 44 centers were included in the study. The only factors that were significantly associated to LOS in the regression model were the number of previous episodes and the Montgomery-Åsberg Depression Rating Scale (MADRS) total score at admission (P < 0.05). Conclusions: Patients with a high number of previous episodes and those with depressive symptoms during mania are more likely to stay longer in hospital. Patients with severe depressive symptoms may have a more severe or treatment-resistant course of the acute bipolar manic episode.

Why are we fat? Discussions on the socioeconomic dimensions and responses to obesity

This paper draws together contributions to a scientific table discussion on obesity at the European Science Open Forum 2008 which took place in Barcelona, Spain. Socioeconomic dimensions of global obesity, including those factors promoting it, those surrounding the social perceptions of obesity and those related to integral public health solutions, are discussed. It argues that although scientific accounts of obesity point to large-scale changes in dietary and physical environments, media representations of obesity, which context public policy, pre-eminently follow individualistic models of explanation. While the debate at the forum brought together a diversity of views, all the contributors agreed that this was a global issue requiring an equally global response. Furthermore, an integrated ecological model of obesity proposes that to be effective, policy will need to address not only human health but also planetary health, and that therefore, public health and environmental policies coincide.

Análisis de una metodología para el estudio de los textos del periodismo de investigación.

493 p.