El dibujo y la ilustración como actores en la comunicación social impresa: análisis del proceso de comunicación de las ilustraciones dibujadas, percibidas como textos visuales en el proceso de la comunicación social escrita en periódicos y revistas portuguesas en los años 1999 y 2000

348 p.: gráf. Nota: tesis impresa en español y portugués, defendida en ambos idiomas

La imagen de los capitanes de la marina mercante en la prensa española. Un análisis de la información en los casos de naufragios de buques petroleros entre 1976 y 2007 en seis periódicos generalistas

351 p.

Uso de la Realidad Aumentada para facilitar la lectura e interpretación de planos

[ES] Este proyecto genera productos adicionales de trabajos también disponibles en el repositori, en concreto:

Brand image and lexicographic analysis: an application to shopping malls

[EN] The concept of image in its different aspects is very important in today s society as well as in the business management field. Some authors reports that most of the studies that measure image do not take into account neither previous theoretical and conceptual models nor other possible empirical evidence alternatives. Given this need, a research regarding the concept of brand image applied to shopping malls was conducted based on the conceptual model of the consumer cognitive response in order to empirically explore and contrast it. For this reason, a survey was applied to 420 consumers in five shopping malls in Bogotá, achieving a database of 3.749 cases. The results show attribute-shopping mall associations expressed in unique, differentiated, and notorious vocabulary obtained applying lexicometric and multivariate analysis techniques. Attribute-shopping mall associations such as spacious , good location , good variety of stores , and the existence of movie theaters . Finally, this research aims to potentially improve the management of shopping malls and increase their attractiveness and customer loyalty by applying the development of service quality systems, integral communication, segmentation, and positioning.