A behavior model for blood donors and marketing strategies to retain and attract them

Objective: analyze and propose a theoretical model that describes blood donor decisions to help staff working in blood banks (nurses and others) in their efforts to capture and retain donors. Methods: analysis of several studies on the motivations to give blood in Spain over the last six years, as well as past literature on the topic, the authors' experiences in the last 25 years in over 15 Non Governmental Organizations with different levels of responsibilities, their experiences as blood donors and the informal interviews developed during those 25 years. Results: a model is proposed with different internal and external factors that influence blood donation, as well as the different stages of the decision-making process. Conclusion: the knowledge of the donation process permits the development of marketing strategies that help to increase donors and donations.

Internet y Redes Sociales

Sin apenas darnos cuenta, las Tecnologías de la Información y Comunicación (TIC) han pasado a formar parte de nuestra vida, revolucionando todos los ámbitos de nuestra economía y de nuestra sociedad. Ya nada es igual a como lo era ayer. La tecnología ha cambiado tanto el modo en el que se hacen los negocios, la forma en la que nos relacionamos con los demás, como nuestros hábitos de ocio y de consumo. A lo largo del presente trabajo, analizaremos con detenimiento el fenómeno de Internet y las redes sociales, así como el impacto que están teniendo tanto en la sociedad como en el tejido empresarial español. En este marco, describiremos y haremos un análisis comparativo de las redes sociales más comunes en España, y contemplaremos las posibilidades que ofrecen éstas para su utilización en el marco de las estrategias de marketing.

Strategies for Power Line Communications Smart Metering Network Deployment

Smart Grids are becoming a reality all over the world. Nowadays, the research efforts for the introduction and deployment of these grids are mainly focused on the development of the field of Smart Metering. This emerging application requires the use of technologies to access the significant number of points of supply (PoS) existing in the grid, covering the Low Voltage (LV) segment with the lowest possible costs. Power Line Communications (PLC) have been extensively used in electricity grids for a variety of purposes and, of late, have been the focus of renewed interest. PLC are really well suited for quick and inexpensive pervasive deployments. However, no LV grid is the same in any electricity company (utility), and the particularities of each grid evolution, architecture, circumstances and materials, makes it a challenge to deploy Smart Metering networks with PLC technologies, with the Smart Grid as an ultimate goal. This paper covers the evolution of Smart Metering networks, together with the evolution of PLC technologies until both worlds have converged to project PLC-enabled Smart Metering networks towards Smart Grid. This paper develops guidelines over a set of strategic aspects of PLC Smart Metering network deployment based on the knowledge gathered on real field; and introduces the future challenges of these networks in their evolution towards the Smart Grid.

Metalloporphyrin-based MOFs: new strategies for catalyst immobilization

Comunicacion a congreso (Presentación): ICCC 40. International Conference on Coordination Chemistry. Valencia, September 09-13, 2012

Energy retrofits in social housing. Analysis of its thermal behaviour.

468 p.

Analytical strategies to solve problems in industrial and official laboratories

210 p.