32 resultados para Market Orientation
Resumo:
[ES] En este trabajo se pretende estudiar las consecuencias de la orientación al mercado sobre el rendimiento empresarial. En concreto se propone un modelo donde los efectos de la OM sobre la rentabilidad se manifiestan a través de otras variables mediadoras de resultados. La investigación empírica se realiza en el sector de la banca comercial española y se utiliza los modelos de ecuaciones estructurales para la contrastación de las hipótesis propuestas.
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[ES] Desde que el 24 de abril de 1966 Madrid perdiera frente a Munich la votación para ser elegida como ciudad organizadora de los Juegos Olímpicos de 1972, la ciudad nunca había estado tan cerca de la organización de unas Olimpiadas.
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[ES] A pesar del importante papel de las PYMES de nueva creación en el desarrollo económico, no tenemos constancia de trabajos que hayan abordado de manera simultánea el estudio de la relación entre tres orientaciones estratégicas clave como son la orientación emprendedora (OE), la orientación al mercado (OM) y la orientación al aprendizaje (OA) con la innovación y con el éxito de las PYMES de nueva creación. Los trabajos existentes en la actualidad son de carácter parcial, ya que se limitan a estudiar los efectos de sólo algunas de estas tres orientaciones estratégicas en los resultados de dichas empresas (Li y Atuahene-Gima, 2001; Renko et al., 2009).
Resumo:
[ES] Este trabajo profundiza en el estudio de los factores que influyen en la competitividad internacional de las nuevas empresas internacionales y, en consecuencia, en su resultado internacional. Aunando las disciplinas del emprendedurismo y del marketing internacional, se trata de remarcar la importancia del conocimiento relacional a través de la influencia de la orientación al mercado de la red en los resultados internacionales logrados por estas empresas en base al efector mediador de las ventajas competitivas. Los resultados obtenidos del contraste de hipótesis, mediante modelos de ecuaciones estructurales y análisis multi-muestra, confirman que la orientación al mercado de la red resulta determinante en la obtención de resultados internacionales superiores por parte de las nuevas empresas. Esta influencia se produce de forma indirecta a partir del efecto mediador de las ventajas competitivas en diferenciación y costes desarrolladas por las mismas. Este estudio extiende la investigación pasada en torno al emprendedurismo internacional, incluyendo nuevas aportaciones propias de la disciplina del marketing respecto a los antecedentes de la competitividad y los resultados de las nuevas empresas internacionales en los mercados exteriores. Además, los resultados obtenidos animan a emprendedores en el contexto internacional a considerar el valor explícito de otros factores distintos al conocimiento experiencial, que la empresa adquiere de forma gradual conforme se incrementa su experiencia en el mercado exterior, para darse cuenta del valor potencial que el conocimiento relacional asociado a la orientación al mercado de la red tiene como antecedente para la consecución de ventajas competitivas en el mercado internacional.
Resumo:
This project is a study of the Labour Market in the Basque Country. First of all, we have analysed the position of the Basque Country in the European Union employment situation by gender and age. Secondly, we have studied the educational level of the Basque Country from the European Union perspective. Thirdly, we have showed the importance of labour orientation in educational level, especially in higher education. Finally, the design of new employment policies to promote the creation of jobs and stability of the labour market depends on: new industries and university employment policies.
Resumo:
In this paper we measure the impact of regulatory measures which affected the Spanish electricity wholesale market in the period 2002-2005. Our approach is based on the fact that regulation changes firms' incentives and therefore their market behavior. In the absence of any regulation firms would choose profit- maximizing prices on their residual demands so that the observed gap between optimal and actual prices provides a measure of the effect of regulation. Our results indicate that regulation has decreased wholesale prices considerably, but became less effective at the end of the sample period which explains the change of regulatory regime introduced in 2006.
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Published as an article in: Economic Modelling, 2011, vol. 28, issue 3, pages 1140-1149.
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This paper estimates a standard version of the New Keynesian Monetary (NKM) model augmented with financial variables in order to analyze the relative importance of stock market returns and term spread in the estimated U.S. monetary policy rule. The estimation procedure implemented is a classical structural method based on the indirect inference principle. The empirical results show that the Fed seems to respond to the macroeconomic outlook and to the stock market return but does not seem to respond to the term spread. Moreover, policy inertia and persistent policy shocks are also significant features of the estimated policy rule.
Resumo:
This paper analyzes the consequences of the interaction between two different levels of government (regulators) in the development of housing policy when their decisions determine the level of competition in the housing market. The analysis discusses the implications derived from a lack of coordination between a local regulator who controls the supply of land for housing development and a central regulator who decides on housing subsidies. The results suggest that lack of coordination has significant effects on prices and supply of houses, housing developers’ profits, and buyers’ surplus.
Resumo:
Revised: 2006-11.-- Published as an article in: British Journal of Industrial Relations, June 2007, vol. 45, issue 2, pp. 257-284.
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A number of European countries, among which the UK and Spain, have opened up their Directory Enquiry Services (DQs, or 118AB) market to competition. We analyse the Spanish case, where both local and foreign firms challenged the incumbent as of April 2003. We argue that the incumbent had the ability to abuse its dominant position, and that it was a perfectly rational strategy. In short,the incumbent raised its rivals' costs directly by providing an inferior quality version of the (essential) input, namely the incumbent's subscribers' database. We illustrate how it is possible to quantify the effect of abuse in situation were the entrant has no previous history in the market. To do this, we use the UK experience to construct the relevant counterfactual, that is the "but for abuse" scenario. After controlling for relative prices and advertising intensity, we find that one of the foreign entrants achieved a Spanish market share of only half of what it would have been in the absence of abuse.
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Revised: 2006-05
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We model the Spanish wholesale market as a multiplant linear supply function competition model. According to the theory, the larger generators should have supply curves for each plant which are to the left of the supply curves of plants owned by smaller generators. We test this prediction for fuel plants using data from the Spanish Market Operator (OMEL) from May 2001 to December 2003. Our results indicate that the prediction of the model holds.
Resumo:
Using data from the Spanish Labor Force Survey (Encuesta de Población Activa) from 1999 through 2004, we explore the role of regional employment opportunities in explaining the increasing immigrant flows of recent years despite the limited internal mobility on the part of natives. Subsequently, we investigate the policy question of whether immigration has helped reduced unemployment rate disparities across Spanish regions by attracting immigrant flows to regions offering better employment opportunities. Our results indicate that immigrants choose to reside in regions with larger employment rates and where their probability of finding a job is higher. In particular, and despite some differences depending on their origin, immigrants appear generally more responsive than their native counterparts to a higher likelihood of informal, self, or indefinite employment. More importantly, insofar the vast majority of immigrants locate in regions characterized by higher employment rates, immigration contributes to greasing the wheels of the Spanish labor market by narrowing regional unemployment rate disparities.
Resumo:
This paper analyzes union formation in a model of bargaining between a firm and several unions. We address two questions: first, the optimal configuration of unions (their number and size) and, second, the impact of the bargaining pattern (simultaneous or sequential). For workers, grouping into several unions works as a price discrimination device which, at the same time, decreases their market power. The analysis shows that optimal union configuration depends on the rules that regulate the bargaining process (monopoly union, Nash bargaining or right to manage).