2 resultados para internal marketing (IM) programs

em Aquatic Commons


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Although the fishery on flounder in the German fishery zone in 2002 was characterised by good catch possibilities, a dramatic decrease of landings was observed because of marketing problems and low prices. Due to increasing international fishery pressure on flounder a quota system should be established in the future. The German flounder landings could be increased by a better marketing strategy to meet the optimal requirements for a reliable German quota. For 2003 the stock condition is expected to be good which could ensure a successful flounder fishery. It is necessary to stabilize the present technical measures for a better selection of the codend in the medium term.

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Details are given of a framework for developing breeding programmes using experience from the Genetic Improvement of Farmed Tilapias project which focussed on Nile tilapias (Oreochromis niloticus ). The following aspects are outlined: Analysis of targeted production and marketing systems; Breeding goals; Systematic documentation and evaluation of available genetic resources and choice and genetic base; Number of strains; Breeding strategy; Selection criteria and evaluation; Production and dissemination of improved strains; and, social, economic and environmental impacts.