How do we raise the profile of ponds?

This article arises from the 1998 Ponds Conference organised by Pond Action. A workshop entitled "How do we raise the profile of ponds?" was held on the first evening of the conference, taking the form of three syndicate groups each tackling one of the following three issues: How to get volunteers and the community involved with ponds; raising the profile of ponds within the government sector; and raising the profile of ponds with scientists. It is clear that, as scientists, our understanding of ponds is not great. However, some progress has been made in understanding the rare species that are likely to occur in them. A great deal more scientific research is required to understand the nature, diversity, distribution, formative processes and wise management options for ponds. However, perhaps of equal or even greater importance is the need for scientists and pond managers to understand the broader values that people across society hold about ponds.