1 resultado para Service innovation adoption

em Aquatic Commons


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Several technologies have been disseminated to the rural populace of which few were adoptable while others were above their reaches. The adoption-rejection behaviour of the people of Monai community formed the basis for this study. Twenty women fish processors were interviewed using standard questionnaire. The study discovered that the women fish processors used the new introduced Better Life Programme Banda in rotation for even coverage. The use of new Banda has a positive effect on the quantity of fish processed and income. Additional two basins were processed on weekly basis with an income of N1,000.00 over the previous processing technology. No women processor however had the new Banda on individual basis for cost. Hence rural people adopt a technology that is cheap and simple but conforming to their traditional practices and values. Therefore any innovation intended for the rural populace should take cognizance of their socio-economic and cultural factors