2 resultados para Mass media -- Australia

em Aquatic Commons


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A study of two factors with two-way classification shows that the main effect of newspaper subscription on the adoption of improved practices in fish curing is significant. The effect of radio ownership appears to be masked by newspaper subscription. The interaction between the two factors was not significant. The study confirms the importance of mass media in adoption.

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The findings are presented of a study conducted in the framework of the Nigerian-German Kainji Lake Fisheries Promotion Project to examine the role and structure of communication in fishing villages around Kainji Lake in Nigeria. The major aim was to be able to utilize the knowledge at a later stage in the project cycle to pass on fisheries extension messages to fishing communities. The study had the following terms of reference: 1) describe the structure and processes of communication of fishermen around Kainji Lake; 2) identify the formal and informal media of communication used by the fishermen to communicate information concerning their job; 3) describe the problems inhibiting usage of the different media identified; 4) ascertain the extent of use of mass media by fishermen around the lake; and, 5) identify acceptable ways by which fisheries information can be repackaged for the use of extension workers. (PDF contains 58 pages)