Understanding the Market for Charter and Headboat Fishing Services

Published and unpublished research findings regarding charter and headboat fishing customers from 11 studies were reviewed to provide a marketing data base for operators and to guide further research efforts. Generally, charter/headboat fishing is a male-oriented activity. Customers were between 30 and 55 years of age. Although both groups of anglers considered themselves to be experienced, charterboat anglers had fished for more years. Charter anglers fished more often with their families and headboat anglers more often with their friends. Charterboat anglers reported higher incomes than headboat anglers. Relaxation, having fun, and escaping from daily pressures were generally more important to both groups of anglers than motives relative to catching fish. Most anglers indicated that the skills and performance of the captain and crew contributed heavily to the overall evaluation of their fishing experience. Anglers were more heavily influenced to choose a particular captain or boat by informal advertising methods (i.e., word-of-mouth recommendations, reputation, and visits to the marina) than formal methods (i.e., advertisements, brochures, radio, and television). Charter anglers relied more on word-of-mouth recommendations and headboat customers were more influenced by previous experiences. Implications for further research are discussed.

Climate impacts on U. S. living marine resources: National Marine Fisheries Services concerns, activities and needs

With the increasing recognition that climate change is occurring and having large impacts on living marine resources, a sound ecosystem approach to management of those resources requires both understanding how climate affects ecosystems and integration of that understanding into management processes. The National Marine Fisheries Service (NMFS) must identify how changing climatic conditions will impact its mission and must be prepared to adapt to these changes. This document identifies the climate related ecosystem concerns in the regional marine ecosystems for which NMFS has living marine resource management responsibilities, what NMFS is currently doing to address these concerns, what NMFS must do going forward to address these concerns, and what climate information is needed to integrate climate into resource management. The regional ecosystems included in this analysis are: the Northeast U.S. Continental Shelf; the Southeast U.S. Continental Shelf, Gulf of Mexico, and U.S. Caribbean; the California Current Ecosystem; the Alaskan Ecosystem Complex; the Pacific Island Ecosystem Complex; the Eastern Tropical Pacific; North Pacific Highly Migratory Species; and the Antarctic.