18 resultados para Sales executives.


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Sri Lanka is an island surrounded by the Indian Ocean. Many varieties of marine species of fishes are caught in waters surrounding the island. The catches vary from coast to coast with the monsoonal fluctuations. The island is geographically situated in the tropical latitudes of high rainfall. The topographical landscape presents a central cluster of peaks surrounded by vistas of plains. Hence inland water bodies rise and meander in different directions of the country resulting in heterogeneous habitats yielding a host of freshwater fishes. As the different types of marine and freshwater fishes are manifold, an investigation into the nature and constituents of various species from a chemical standpoint was initiated by Lantz and Gunasekera (1957). Their paper was with a view to rendering possible a better commercial utilization of fishes. The present work is an extension of the above with necessary deviations. Lantz and Gunasekera (1957) had published results of 30 species of Sri Lanka fishes. The present paper introduces results of 5 species and investigations are being continued to cover other species. Investigations appearing in this paper were on fish samples obtained from different sales points in Colombo.

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Cost-profit analysis and market testing of some value-added products from silver carp such as fish mince block, fish sausage, fish ball, fish stick and fish burger were analyzed during April 2001 to March 2002. The study also explored the possibility to involve rural low-income people in the production and marketing of such products. The production of silver carp was higher in greater Jessore and Mymensingh districts but the price remained low during the peak-harvesting season in October to November. The price varied with size of the fish, season, market characteristics and effective demand of the buyers. Price of about 500 g size fish was found to be Tk. 20-25/kg in the rural markets. The average size of fish in the rural markets was 3S0-550 g while that in the urban markets it was 700-1,200 g. The cost of production of the value added products and profit margin were assessed on the basis of market price of the raw material as well as that of the finished products, transportation, storage and marketing costs. The profit margins of 34%, 39%, 81% and 31% of their sales price were obtained for fish sausage, fish ball, fish stick and fish burger, respectively. Actual production cost could be minimized if the fish is purchased directly from the farmers. Consumer's acceptance and marketability tests showed that both rural and urban people preferred fish ball than fish sausage. However, response towards the taste, flavor and color of fish ball and fish sausage was found to vary with occupations and age of the consumers. A correlation was observed between age group and acceptance of new products. Fish ball, fish stick and fish burger were found to be the most preferable items to the farmers because of easy formulation process with common utensils. Good marketing linkage and requirement of capital had been identified as the prerequisites for operating small-scale business on value-added fish products.

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The purpose of the study was to provide an in-depth understanding of information generation, flow and utilization within Uganda’s regional fish trade. The study was carried out at district headquarters, border points, landing sites and border markets, involving DFOs, Customs Officials, BMU executives and market managers.