21 resultados para Marketing and Branding


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Aquaculture production in Africa has remained low despite the huge potential that exists on the continent. In order for this potential to be realized, it is necessary to refocus the direction of aquaculture development. This paper concludes that for further growth to occur it is necessary to: (i) widen the range of production systems; (ii) increase production intensities and efficiencies; (iii) develop management technologies for indigenous species that target local niche markets; (iv) put more emphasis on marketing and processing of high value products; (v) promote policy research on how aquaculture production can respond to changing macroeconomic policies; and (vi) accelerate the disengagement of government from activities that can best be done by the private sector.

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Imphal is the main marketing centre of fish in Manipur. As fish production of the state is not sufficient to meet the demands, about 120 metric tons of iced fishes are annually brought from other states and sold in this market. Microbiological quality of iced Wallago attu, Labeo rohita, L. gonius and Aorichthy aor in respect of total fungal count (TFC), total plate count of bacteria (TPC), Most Probable Number (MPN) of coliforms, Streptococci, Staphylococcus, Salmonella and Escherichia coli in four tissues (skin, muscle, gill and intestine) were analysed. In all cases, the counts were highest in the gills and lowest in the muscles. The values of TFC, TPC, coliforms, Streptococci and Staphylococci were 0-10³/g 10(sup)6-10⁸/g, 2-α/g, 10-10⁵/g, 10-10⁵/g respectively. E. coli and Salmonella were not detected in any of the samples while the ice used in the preservation contained 10⁵-10⁷ of TPC per gram. The microbiological qualities of the iced fishes of Imphal market were adjudged poor. The extremely high counts of bacteria might be due to (1) poor quality and left over fishes being packed, (2) contact with contaminated ice and (3) repeated thawing and freezing during the process of marketing and transportation.

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Lake Victoria, straddling the Equator, is the second largest lake in the world, with a surface area of approximately 26,000 square miles (41,500 square kilometers) and a maximum depth of about 300 feet. Uganda possesses most of the north end of the lake which consists of a long, indented coastline and a chain of offshore islands on the edge of a 'continental shelf' separating relatively shallow sheltered inshore waters from the deeper open waters of the lake. At the present time the lake is harvested mainly by a native gill net fishery confined almost entirely to the shallow sheltered inshore waters. The annual production of all species from Uganda waters is in the region of 24,000 tons per annum, and Tilapia(Cichlidae)is commercially the most important genus. Haplochromis, a close relative of Tilapia, but generally much smaller, contributes only a small amount to this annual production; see Table 1, although they are probably the most abundant group of fish present in the lake. Through international aid programmes Uganda has been offered a canning plant and it is thought that Haplochromis is the most suitable type of fish to be utilized by such a plant. The Uganda Fisheries Department are conducting research into processing techniques and marketing and the East African Freshwater Fisheries Research Organization was asked to conduct a survey of the Haplochromis stocks of the lake with a view to estimating the ability or otherwise of these stocks to support a commercial canning industry.

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During the reporting period, NaFIRRI realigned its projects under ARTP II extension to focus on: 1. Determination of appropriate technologies and methods for harvesting and conservation of fish species in the Albert and Kyoga Systems 2. Impact of policies and technologies on livelihoods 3. Generation of knowledge for the management of aquatic invasive weeds and their hot spots in Lakes Albert and Kyoga 5. Determination of environmental factors influencing productivity for fisheries in Lakes Albert and Kyoga Systems 6. MSI - Nile perch project 7. Adaptation and Facilitating Dissemination of Appropriate technologies for harvesting Commercial Species 8. Identification of fish species suitable for culture and marketing, and promotion of their commercial culture in the Eastern AEZ.

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The paper presents the success story of the Bacolod, Negros Occidental based shrimp cooperative, the Negros Prawn Producers' Marketing Cooperative, Inc. (NPPMCI) in integrating prawn production and marketing, and providing services to their members.

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This Annual report sets out clearly the various activities undertaken by the ministry in the field of fisheries for the period 1971. It has highlighted some commendable achievements for fisheries to claim its place among the rapidly expanding rural industries in this country. Fish production now at 162,000 metric tons per annum worth over 130 million shillings at the lakeshore, is not only a source of food but also a source of employment. It is believed that the fishing industry is at the moment employing more than 35,000 people in the various aspects of the industry, for example, fishing, fish processing, fish marketing and manufacture of fishing equipment. It is, therefore, greatly contributing not only to our nutrition but also to the economic development.