Development and implementation of a virtual laboratory for training process improvement in the mechanics of continuous media

The project arises from the need to develop improved teaching methodologies in field of the mechanics of continuous media. The objective is to offer the student a learning process to acquire the necessary theoretical knowledge, cognitive skills and the responsibility and autonomy to professional development in this area. Traditionally the teaching of the concepts of these subjects was performed through lectures and laboratory practice. During these lessons the students attitude was usually passive, and therefore their effectiveness was poor. The proposed methodology has already been successfully employed in universities like University Bochum, Germany, University the South Australia and aims to improve the effectiveness of knowledge acquisition through use by the student of a virtual laboratory. This laboratory allows to adapt the curricula and learning techniques to the European Higher Education and improve current learning processes in the University School of Public Works Engineers -EUITOP- of the Technical University of Madrid -UPM-, due there are not laboratories in this specialization. The virtual space is created using a software platform built on OpenSim, manages 3D virtual worlds, and, language LSL -Linden Scripting Language-, which imprints specific powers to objects. The student or user can access this virtual world through their avatar -your character in the virtual world- and can perform practices within the space created for the purpose, at any time, just with computer with internet access and viewfinder. The virtual laboratory has three partitions. The virtual meeting rooms, where the avatar can interact with peers, solve problems and exchange existing documentation in the virtual library. The interactive game room, where the avatar is has to resolve a number of issues in time. And the video room where students can watch instructional videos and receive group lessons. Each audiovisual interactive element is accompanied by explanations framing it within the area of knowledge and enables students to begin to acquire a vocabulary and practice of the profession for which they are being formed. Plane elasticity concepts are introduced from the tension and compression testing of test pieces of steel and concrete. The behavior of reticulated and articulated structures is reinforced by some interactive games and concepts of tension, compression, local and global buckling will by tests to break articulated structures. Pure bending concepts, simple and composite torsion will be studied by observing a flexible specimen. Earthquake resistant design of buildings will be checked by a laboratory test video.

El papel de las Administraciones Públicas en el Social Media.

La razón de estudio del proyecto que continúa es comprobar el nivel de interacción presente entre las Administraciones Públicas y los Medios Sociales en la actualidad. El estudio se realiza desde dos perspectivas distintas: la interacción actual entre ambos y cómo puede ir más allá para conseguir la gestión electrónica de la Administración Pública (el e-Gobierno. En la interacción actual, el estudio se realiza en distintos niveles, partiendo desde la Administración Pública de la Unión Europea para, posteriormente, entrar en la española. En esta última se comprueba a distintos niveles: o Administración Central o Administración Autonómica o Administración Provincial o Administración Municipal Este estudio se realiza desde dos perspectivas. Por un lado desde el papel como regulador que toma la Administración Pública en los contenidos publicas en los Medios Sociales y cómo actúa en caso de que no sean adecuados o violen leyes. La otra perspectiva es cómo, la Administración Pública, ejerce de usuario tradicional de los Medios Sociales. Los datos presentados van desde qué plataformas son las más utilizadas, cuál es la temática de los mensajes o cómo influyen estos dos elementos en los propios mensajes. Acercando el concepto de e-Gobierno al lector se presenta una serie de pautas para usar de manera más ventajosa los Medios Sociales. Para finalizar el proyecto y hacer uso de lo analizado con anterioridad se presenta la idea de implantación de un e-Gobierno en el Ministerio de Alimentación, Agricultura y Medio Ambiente (MAGRAMA) de España. Esta idea abarca el uso de Medios Sociales, ya sean propietarios o los ya creados, tanto de cara al interior del Ministerio como hacia el exterior. De esta forma se analiza las conexiones que tiene el Ministerio con otras entidades de la Administración Pública,con empresas o ciudadanos. ABSTRACT: The reason for the study of this project is to test the level of interaction between government and Social Media today. The study was carried out from two different perspectives: the current interaction between the two and how can go further to get the electronic management of the Public Administration (e-Government.In the current interaction, the study is performed at various levels, starting from the Public Administration of the European Union. Later the study continues in the Public Administration of Spain, in different levels. o Central Administration o Regional Administration o Provincial Administration o Municipal Administration This study is conducted from two perspectives. On the one hand from the role as a regulator that takes the government as public content on Social Media and how it works if not suitable or violate laws. The other perspective is how, Public Administration, holds traditional user of SocialMedia. The data presented are from what platforms are the most used, what is the theme of the messages or how to influence these two elements in the messages.Bringing the concept of e-government presents to the reader a series of guidelines to use more advantageously Social Media. To finish the project and use the analyzed previously presented, the idea of implementing an e-Government in the Ministerio de Alimentación, Agricultura y Medio Ambiente (MAGRAMA) of Spain. This idea embraces the use of social media, whether owners or those already created,both within the Ministry face as outward. This analyzes the connections it has with other entities of Public Administration, companies or citizens.

Fashion in Actions on Social Media – Spanish SME Fashion Brands Case Studies

Fashion is one of the most vibrant sectors in Europe and important contributors to the European Union (EU) economy. In particular, Small and Medium Enterprises (SMEs) play a major part in European fashion industry (EU 2012). Just like fashion, where people¿s style has inherently meant to be shared as it is foremost a representation of one¿s self-image, social media allow the reflection of ones' personality and emotions. Although fashion practitioners have embraced social media in their marketing activities, it is still relatively few known at an academic level about the specificities of fashion industry when approaching social media marketing (SMM) strategies. This study sets out to explore fashion companies' SMM strategy and its activities. From an exploratory approach, we present case studies of two Spanish SME fashion companies, anonymously named hereafter as Company A and Company B, to deepen our understanding on how fashion brands implement their SMM strategy. Company A offers high-end fashion products while Company B produces medium fashion products. We analyzed the case studies using qualitative (interviews to companies' executives) and a mix of qualitative and quantitative (content analysis of companies' social media platform) methods. Public posts data of both companies' Facebook brand pages were used to perform the content analysis. Our findings through case studies of the two companies reveal that branding-oriented strategic objectives are the main drivers of their SMM implementations. There are significant differences between both companies. The main strategic action employed by Company A is engaging customers to participate into brand's offline social gathering events by inviting them through social media platform, while Company B focuses its effort on posting product promotion related contents and engaging influencers such as fashion bloggers. Our results are expected to serve as a basis of further investigations on how SMM strategy and strategic actions implemented by fashion brands may influence marketing outcomes.

Discourses and values underpin public debate on fracking in Spain: a case study at the crossroad

In the EU context extraction of shale and oil gas by hydraulic fracturing (fracking) differs from country to country in terms of legislation and implementation. While fossil fuel extraction using this technology is currently taking place in the UK, Germany and France have adopted respective moratoria. In between is the Spanish case, where hydrocarbon extraction projects through fracking have to undergo mandatory and routine environmental assessment in accordance with the last changes to environmental regulations. Nowadays Spain is at the crossroad with respect to the future of this technology. We presume a social conflictt in our country since the position and strategy of the involved and confronted social actors -national, regional and local authorities, energy companies, scientists, NGO and other social organization- are going to play key and likely divergent roles in its industrial implementation and public acceptance. In order to improve knowledge on how to address these controverted situations from the own engineering context, the affiliated units from the Higher Technical School of Mines and Energy Engineering at UPM have been working on a transversal program to teach values and ethics. Over the past seven years, this pioneering experience has shown the usefulness of applying a consequentialist ethics, based on a case-by-case approach and costs-benefits analysis both for action and inaction. As a result of this initiative a theoretical concept has arisen and crystallized in this field: it is named Inter-ethics. This theoretical perspective can be very helpful in complex situations, with multi-stakeholders and plurality of interests, when ethical management requires the interaction between the respective ethics of each group; professional ethics of a single group is not enough. Under this inter-ethics theoretical framework and applying content analysis techniques, this paper explores the articulation of the discourse in favour and against fracking technology and its underlying values as manifested in the Spanish traditional mass media and emerging social media such as Youtube. Results show that Spanish public discourse on fracking technology includes the costs-benefits analysis to communicate how natural resources from local communities may be affected by these facilities due to environmental, health and economic consequences. Furthermore, this technology is represented as a solution to the "demand of energy" according to the optimistic discourse while, from a pessimistic view, fracking is often framed as a source "environmental problems" and even natural disasters as possible earthquakes. In this latter case, this negative representation could have been influenced by the closure of a macro project to store injected natural gas in the Mediterranean Sea using the old facilities of an oil exploitation in Amposta (Proyecto Cástor). The closure of this project was due to the occurrence of earthquakes whose intensity was higher than the originally expected by the experts in the assessment stage of the project.