La comunicación como factor clave en la implantación de la responsabilidad social corporativa: el caso de Crédit Agricole España

This paper considers the role of communication in the implementation of corporate social responsibility (CSR) as a vital management system for achieving advantages and motivation in employees. The paper also highlights the relevant functions assumed by information professionals to overcome communication deficiencies and lack of knowledge about these relatively new areas of responsibility. A case study of Crédit Agricole España (CAE) is presented, with results that highlight the importance of all the communication-related aspects of implementing CSR.

Reporting experiments to satisfy professionals information needs

Although the aim of empirical software engineering is to provide evidence for selecting the appropriate technology, it appears that there is a lack of recognition of this work in industry. Results from empirical research only rarely seem to find their way to company decision makers. If information relevant for software managers is provided in reports on experiments, such reports can be considered as a source of information for them when they are faced with making decisions about the selection of software engineering technologies. To bridge this communication gap between researchers and professionals, we propose characterizing the information needs of software managers in order to show empirical software engineering researchers which information is relevant for decision-making and thus enable them to make this information available. We empirically investigated decision makers? information needs to identify which information they need to judge the appropriateness and impact of a software technology. We empirically developed a model that characterizes these needs. To ensure that researchers provide relevant information when reporting results from experiments, we extended existing reporting guidelines accordingly.We performed an experiment to evaluate our model with regard to its effectiveness. Software managers who read an experiment report according to the proposed model judged the technology?s appropriateness significantly better than those reading a report about the same experiment that did not explicitly address their information needs. Our research shows that information regarding a technology, the context in which it is supposed to work, and most importantly, the impact of this technology on development costs and schedule as well as on product quality is crucial for decision makers.

A Complexity Architecture for Information Technologies: a Three-Year Didactic Experiment

One medium-term strategy for helping in the management of complexity is the introduction of a conceptual complexity component in the very centre of university curricula. In very few areas is the growth of complexity as evident as in the information technologies (ITs), the focus of the work presented in the current paper. We have therefore developed an integrated way of tackling the specific field of information technologies by means of an approach,to complexity. The content of this paper describes the guidelines of our research effort, placing an emphasis on informatics. Concepts of complexity based on the system metaphor have been substantially drawn upon in this exercise and are thus presented in some detail. Also described is a didactic experiment conducted by the author and designed to provide a new and integrating approach to University curricula for future professionals. The students' "discovery" of complexity is the focal point of the experiment. The findings of this effort are encouraging and call for the continuation and expansion of this experiment.