La centralidad y la representación de la cotidianidad en la ciudad globalizada. Madrid y la evolución de la Almendra Central de 1998 a 2008

En un escenario de cambio en el ciclo sistémico de acumulación, la centralidad urbana adquiere un papel de espacio para la acumulación de capital económico y simbólico en torno al discurso de la excelencia y el prestigio derivado de la globalización. La producción de un espacio diferenciado y competitivo tiende a normalizar las formas de vida, contribuyendo a la aspiración coercitiva neoliberal. Tras dos décadas de máxima expansión del sistema de acumulación en Madrid, las inversiones realizadas en la Almendra Central han transformado el espacio de centralidad, facilitando la producción de un espacio excluyente en busca de ventajas para la atracción de capital. Surge así una competencia entre espacios para extender el sistema de acumulación, lo que lleva a referenciar la cotidianidad en el consumo, convertido en instrumento de referencia de la posición social. El análisis desde tres enfoques —la economía política, la forma urbana y la ideología— nos sugiere que la Almendra Central de Madrid, como construcción física y social, se ha convertido en la representación no solo del mundo de la mercancía, sino también del estatus del individuo en la globalización. ABSTRACT In the change of the systemic cycle of accumulation, urban centrality acquires a role as accumulation space for the economic and symbolic capital, around an excellence and prestige discourse, characteristic of globalisation. The production of one difference and competitive space suggests the normalization of ways of life. This contributes to the neoliberal aspiration of coercion. Before two decades of maximum expansion of accumulation cycle in Madrid, the investment in the “Almendra Central” has transform the centrality space, producing a distinguished space, searching for advantages in the attraction of capital. So it is necessary a competition between spaces inside the city to extend the accumulation system, and then, the everyday life is referenced in consumption as a social position reference. From three approaches —political economy, urban form and ideology— our analysis suggests that the “Almendra Central” in Madrid is now, not only the representation of world commodity, but also the social status in globalisation.

Canberra's Afterlife. Highpressure Crystals and the Bush Capital Dream

Canberra, the ?Bush Capital? of Australia, was a project torn between ambition and avoidance. For fear of upsetting Sydney or Melbourne, its location avoided larger territorial aspirations but its crystalline winning scheme was bold, and contained the promise of enlightened irradiation. Postwar Canberra, like so many other cities at the time, let its future be designed by Cold-War traffic engineers, who confidently turned dream into sprawl and highways. Although Canberra s mix of ambition and banality, of symbolic desire and structural normalcy, may be precisely what a good city is all about, it probably contains these in defective proportions. What Canberra needs is just a little more of itself, in different amounts, to a higher pressure from the inside. We can easily imagine the multiplying of the original Griffin plan, adding the city onto itself, organizing the recent sprawl with new nodes and public transport with more urban streets between them. With this reclaimed space for higher density, Canberra can then grow from the inside instead of sprawling away, lowering its expenditure on transport and its carbon and sustainability footprint. The new nodes will be denser and allow for variety and change in its programmatic design. Minor but detailed changes in street and public space design will also allow for easier multi-species (people, animals?) access to urban and natural resources. Video brief of the project: http://vimeo.com/45799435