Definición de un proceso para la creación de perfiles institucionales en redes sociales de acuerdo a su estrategia de Social Media Marketing

Desde el 23 de febrero de 2004 la ETS Ingenieros Informáticos posee un perfil en dos redes sociales: Twitter y Facebook. Desde un primer momento el departamento de Unidad de Imagen y Comunicación, encargado de dichos perfiles, ha tenido claro que este era solo el primer paso para aprovechar al máximo las ventajas de las redes sociales en un contexto educativo universitario. En este trabajo se quiere dar forma a esa aspiración desarrollando una expansión del uso de las redes sociales. En este trabajo se analizan los seis primeros meses de trabajo con el perfil de Twitter y la página de Facebook con el objetivo de averiguar qué ha funcionado y qué ha fallado en la estrategia inicial prevista. Primero, se plantea un acercamiento desde el punto de vista estadístico con los datos que arrojan diferentes herramientas de análisis social y después, desde el punto de vista personal con las respuestas de la propia comunidad de la Escuela a una encuesta de satisfacción con los nuevos canales de comunicación. Además, de cara a la creación de nuevos perfiles se analiza el trabajo que realizan en ellas otras universidades y escuelas de informáticas. Con todos los datos sobre el trabajo previo se construyen una serie de buenas prácticas para instituciones universitarias en redes sociales que servirán para desarrollar los planes editoriales de dos nuevos perfiles: un canal de YouTube y una página de LinkedIn. Para terminar, se deja constancia de todo el proceso realizado en una metodología propia que servirá para poder seguir aumentando la red social de la escuela en el futuro con un enfoque en el alumno y que se fundamentará en el análisis y la mejora constante. Se espera que esta metodología pueda servir de modelo para la creación de perfiles sociales en otras universidades o para mejorar las ya existentes.---aBSTRACT---Since February 23rd of 2014, ETS Ingenieros Informáticos had a profile in two of the most popular social networks: Twitter and Facebook. From the beginning, the Communication Department in charge of these profiles knew that this was only a starting point to take advantage of all the advantages that social networks can bring to a higher education context. Thus, this paper aims at developing an expansion of the use of social networks. The present paper analyses the first sixth months of the use of the Twitter profile and the Facebook page to determine the aspects of the initial strategy that worked successfully and those that needed improvement. Firstly, I present a statistical approach the data from a statistical point of view taking into account all the information provided by the different social analysis tools. Then, I complement this first approach with a more personal point of view including the answers of the university community to a satisfaction survey regarding the new communication channels. Finally, in order to create new profiles, other universities’ work is reviewed and examined in depth. Taking into account the previous work, a series of good practices for university institutions is developed in order to be used as the basis of the new social plan to include two new social networks: a YouTube channel and a LinkedIn page. Finally, the whole process is described in a methodology that could be used to increase the School’s social network in the future. This procedure is student-centred and based on the constant analysis and improvement of the results. It is hoped that this methodology could be used as an example of a social network profile creation or improvement for other universities’ strategy.

An Online Course on the History of Algorithms.

This paper describes the objectives, content, learning methodology and results of an online course on the History of Algorithms for engineering students at Polytechnic University of Madrid (UPM). This course is conducted in a virtual environment based on Moodle, with a student-centred educational model which includes a detailed planning of learning activities. Our experience indicates that this subject is highly motivating for students and the virtual environment facilitates competencies development

Evolution and implementation of CDIO initiatives at ETSII-UPM

The School of Industrial Engineering at Universidad Politécnica de Madrid (ETSII-UPM) has been promoting student-centred teaching-learning activities, according to the aims of the Bologna Declaration, well before the official establishment of the European Area of Higher Education. Such student-centred teaching-learning experiences led us to the conviction that project based learning is rewarding, both for students and academics, and should be additionally promoted in our new engineering programmes, adapted to the Grade-Master structure. The level of commitment of our teachers with these activities is noteworthy, as the teaching innovation experiences carried out in the last ten years have led to the foundation of 17 Teaching Innovation Groups at ETSII-UPM, hence leading the ranking of teaching innovation among all UPM centres. Among interesting CDIO activities our students have taken part in especially complex projects, including the Formula Student, linked to the complete development of a competition car, and the Cybertech competition, aimed at the design, construction and operation of robots for different purposes. Additional project-based learning teamwork activities have been linked to toy design, to the development of medical devices, to the implementation of virtual laboratories, to the design of complete industrial installations and factories, among other activities detailed in present study. The implementation of Bologna process will culminate at ETSII-UPM with the beginning of the Master’s Degree in Industrial Engineering, in academic year 2014-15. The program has been successfully approved by the Spanish Agency for Accreditation (ANECA), with the inclusion of a set of subjects based upon the CDIO methodology denominated generally “INGENIA”, linked to the Spanish “ingeniar” (to provide ingenious solutions), also related etymologically in Spanish with “ingeniero”, engineer. INGENIA students will live through the complete development process of a complex product or system and there will be different kind of projects covering most of the engineering majors at ETSII-UPM.

Teaching automatic control in non-specialist engineering schools

Automatic Control Teaching in the new degree syllabus has reduced both, its contents and its implementation course, with regard to traditional engineering careers. On the other hand, where the qualification is not considered as automatic control specialist, it is required an adapted methodology to provide the minimum contents that the student needs to assimilate, even in the case that students do not perceive these contents as the most important in their future career. In this paper we present the contents of a small automatic course taught Naval Architecture and Marine Engineering Degrees at the School of Naval Engineering of the Polytechnic University of Madrid. We have included the contents covered using the proposed methodology which is based on practical work after lectures. Firstly, the students performed exercises by hand. Secondly, they solve the exercises using informatics support tools, and finally, they validate their previous results and their knowledge in the laboratory platforms.

Survey on student motivation and approval of educational environment at Universidad Politécnica de Madrid within the European Higher Education area implementation

A recent study elaborated by Vicerrectorado de Ordenación Académica y Planificación Estratégica of Technical University of Madrid (UPM) defines the satisfaction of the university student body as "the response that the University offers to the expectations and demands of service of the students, considered in a general way ". Besides an indicator of academic and institutional insertion of the student, the assessment of student engagement allows us to adapt the academic offer and the extension services of the University to the real needs of the students. The process of convergence towards the European Higher Education Area (EHEA) raises the need to form in competitions, that is to say, of developing in our students capacities and knowledge beyond the purely theoretical-practical thing. Therefore, the perception and experience of the educational process and environment by the students is an important issue to be addressed to accomplish their expectations and achieve a curriculum accordingly to EHEA expectations. The present study aims to explore the student motivation and approval of the educational environment at the UPM. To this end a total of 97 students enrolled in the undergraduate program of Civil Engineering, Computer Engineering and Agronomic Engineering at UPM were surveyed. The survey consisted of 40 questions divided in three blocks. The first one of 20 questions of personal character in that they were gathering, besides the sex and the age, the degree of fulfilment, implication and dedication with the institution and the academic tasks. In the second block we identify 10 questions related to the perception of the student on the teaching quality, and finally a block of 10 questions regarding the Bologna Process. The students personal motivation was moderately high, with a score of 3.6 (all scores are provided on a 5-point scale), being the most valuable items obtaining a university degree (4,3) and the friendship between students (4,2). Any significant difference was shown between sexes (P=0.23) since the averages for this block of questions were of 3.7±0.3 and 3.5±0.4 for women and men respectively. The students are moderately satisfied with their graduate studies with an average score of 3,2, being the questions that reflect a minor satisfaction the research profile of the teachers (2,8) and the organization of the Schools (2,9). The best valued questions are related to the usefulness and quality of the degrees, with 3,5 and 3,4 respectively, and to the interest of the courses within the degree (3,4). For sexes, the results of this block of questions are similar (3.1±0.3 and 3.2±0.3 for men and women respectively=0.79). Also, there were no differences (P=0.39) between the students who arrange work and studies or do not work (3.1±0.2 and 3.2±0.3 respectively). In conclusion, students at UPM present an acceptable degree of motivation and satisfaction with regard to the studies and services that offer their respective Schools. Both characteristics receive the same value both for men and for women and so much for students who arrange work and studies as for those who devote themselves only to studying. In a significant way, students who are more engaged and are in-class attendants present the major degree of satisfaction.Overall, there is a great lack of information regarding the Bologna Process. In fact to the majority, they would like to know more on what it is, what it means and what changes will involve its implementation.