Mapping the firmographic mobility: a case study in a region of Madrid

Understanding the location patterns of firms within a region has proved to be an important factor to study the development of urban form. Moreover, the study of firms location patterns allows the implementation of the adequate policy strategies to increase firms location rate in certain areas, for example when practitioners are dealing with deprived zones. The aim of this paper is to map firmographic data as a function of its location over a certain period of time, and its employment weight in order to discuss which factors have a direct impact on the results and to highlight which specific areas need the adequate measures to promote employment and public transportation. As a case study, it is proposed to analyze the southwest region of Madrid. Spatial statistic methods were used for this study, which were found to be very efficient in order to evaluate which areas need special attention.

Urban built environment analysis: evidence from a mobility survey in Madrid

Applications involving travel behavior from the perspective of land use are dating from the 1990s. Usually, four important components are distinguished: density, diversity and design (3D?s of Cervero and Kockelman) and accessibility (introduced by Geurs and van Wee). But there is not a general agreement on how to measure each of those 4 components. Density is used to be measured as population and employment densities, but others authors separate population density between residential and building densities. A lot of measures have been developed to estimate diversity: among others, a dissimilarity index to indicate the degree to which different land uses lie within one another?s surrounding, an entropy index to quantify the degree of balance across various land use types or proximities to commercial-retail uses. Design has been characterized by site design, and dwelling and street characteristics. Lastly, accessibility has become a frequently used concept, but its meaning on travel behavior field always refers to the ability ?to reach activities or locations by means of a travel mode?, measured as accessibility to jobs, to leisure activities, and others. Furthermore, the previous evidence is mainly based on US data or on north European countries. Therefore, this paper adds some new evidence from a Spanish perspective to the research debate. Through a Madrid smartphone-based survey, factor analysis is used to linearly combine variables into the 3D?s and accessibility dimensions of the built environment. At a first step for future investigations, land use variables will be treated to define accurately the previous 4 components.