Apuntes para una valoración del retrato fotográfico del arquitecto: Paco Gómez y Juan Daniel Fullaondo

La epistemología contemporánea de la fotografía aborda aspectos clave para valorar y entender el alcance del retrato, género fotográfico que ha sustituido al retrato pictórico como instrumento visual para representar la identidad física y caracterológica de los individuos. El arquitecto es retratado en sociedad, para poder asociar su imagen personal a su obra o viceversa. Durante los años sesenta, el protagonismo que la revista Nueva Forma otorga al retrato de los arquitectos en sus portadas contrasta con los criterios coetáneos de la revista Arquitectura, cuyo fotógrafo Paco Gómez, sin embargo, sí que realizó un notable número de retratos a arquitectos. Estos dos casos de estudio sirven en el presente texto como excusa y desencadenante para analizar ?a nivel disciplinar, formal y teórico? este género en el ámbito de la arquitectura española y, junto a otras referencias, articular una primera reflexión sobre su naturaleza y alcance crítico.

Customer loyalty plan at Residencia Gómez-Pardo, Universidad Politécnica de Madrid

Accommodation is a first need and one of the most important decisions that university students have to decide taking into account their limited budget. The satisfaction grade of these students is the relevant aspect for the administrators and managers of the university residences, because it allows assuring the viability and sustainability of this kind of accommodation. In a situation of decline in rate of retention of students into the residence, coupled with an environment of economic crisis. Hence, of disposable income reduction, it seems essential to get to know what factors affect the motivation to remain into the university residence more than others when it comes to the final choice. The offer?s increase of different kind of accommodation is another variable to be considered when taking the decision related to the management of this kind of accommodation. Thus, there is the need to know which are the key factors and to obtain information about these variables in order to go deep into the relevance grade with the aim to pursue the strategic objectives, that will allow to improve the relationship with the customer and to respond to his accommodation? needs. This article researches the motivation elements that lead the students to remain in a university residence or to abandon it in exchange or a different accommodation, as per example shared flats or individual apartments. This research work intends to be useful for the university residence?s managers in order to increase its incomes, to raise the satisfaction degree among its residents and to obtain better end results in the management of these properties. The fieldwork conducted in the Residencia Universitaria Gómez Pardo (RUGP), Universidad Politécnica de Madrid (UPM), for four semesters, which means students from 27 different grades (undergraduates) and 81 surveys finished, shows the following conclusions. Not only the relation with the residence?s personnel but also the quality and quantity of the feeding and the availability and quality of the internet service, constitute key factors when it comes to make the decision of remaining or of abandoning the residence when the semester comes to its end.

Discurso pronunciado por el Excmo Sr. D. Rafael Portaencasa Baeza, Rector Magnífico de la Universidad Politécnica de Madrid, con motivo de la entrega de la medalla de oro de la Universidad al doctor D. José Francisco Peña Gómez

Discurso pronunciado por D. Rafael Portaencasa, Rector de la Universidad Politécnica de Madrid, con motivo de la entrega de la medalla de oro de la Universidad al doctor dominicano D. José Francisco Peña Gómez