11 resultados para Fashion district

em Universidad Politécnica de Madrid


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The Esperanza Zn-Pb-Ag vein, owned by Compañía de Minas Buenaventura S.A.A., lies over 4000 to 4650 masl in the Western Cordillera of the Peruvian Central Andes. The Esperanza low sulphidation epithermal vein trends ~E-W along 1500 m; it dips to the South and can be followed to 350 m depth. As other veins of the district, like Teresita and Bienaventurada, it is hosted by intermediate to felsic volcanics (andesitic to dacitic compositions) of the Huachocolpa Group (Middle Miocene to Upper Pliocene). The mineralisation occurs mostly as open space filling related to fracture development during the Quechua III deformational event. Main ore minerals are sphalerite, galena, tetrahedrite, pyrite, chalcopyrite and Ag and Pb sulfosalts; quartz, barite and calcite are the main gangue minerals. Current production grades are ~5% Zn, ~8Oz/t Ag, ~3% Pb; usually very low Cu (mean ~0.04%).

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New 40Ar/39Ar ages for alunite from the Moore and Monte Negro deposits in the Pueblo Viejo district, as well as from a newly discovered alunite-bearing zone on Loma la Cuaba west of the known deposits, are reported here. The ages range from about 80 to 40 Ma, with closely adjacent samples exhibiting very different ages. Interpretation of these results in the context of estimated closure temperatures for alunite and the geologic and tectonic evolution of Hispaniola does not lead to a simple conclusion about the age of mineralization. The simplest interpretation, that mineralization was caused by a buried Late Cretaceous (~80 Ma) intrusion, is complicated by lack of intrusions of this age in the area and absence of alteration in overlying limestone. The alternative interpretation, that mineralization was formed during Early Cretaceous (~110 Ma) magmatism and that the 40Ar/39Ar ages were completely reset by Late Cretaceous thrusting, is complicated by a lack of information on the timing and thermal effects of thrusting in central Hispaniola. Alunite studies have yielded similar unclear results in other pre-Cenozoic ore systems, notably those of the Lachlan fold belt in Australia

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Teniendo en cuenta que no hay nada que se escape de la moda 1, y extendiendonos más allá de esta manida discusión sobre intersecciones formales, esta investigación propone la pasarela como un lugar real de mediación entre moda y arquitectura. Asumiendo esta condición, la pasarela encarna nuevos modos de producción apropiándose de su espacio y estructura, y convierténdose en una máquina capaz de generar múltiples y más bien infinitos significados. La moda es sin duda un proyecto creativo, que ha venido utilizando la pasarela como un marco para la reordenación de su narrativa visual, renovándose asi mismo como fenómeno social. Este proyecto de investigación plantea, que contrariamente las tipologías actuales de las pasarelas no nos facilitan la comprensión de una colección – que suele ser el objetivo principal. Presentan en cambio un entorno en el que se acoplan diferentes formatos visuales, -con varias capas-, conviéndolo en una compleja construcción y provocando nunerosas fricciones con el espacio-tiempo-acción durante el proceso de creación de otros territorios. Partiendo de la idea de la pasarela como un sistema, en el que sus numerosas variables pueden producir diversas combinaciones, esta investigación plantea la hipótesis por la cual un nuevo sistema de pasarela se estaría formando enteramente con capas de información. Este escenario nos conduciría a la inmersión final de la moda en los tejidos de la virtualidad. Si bien el debate sobre la relevancia de los desfiles de moda se ha vuelto más evidente hoy en día, esta investigación especula con la posibilidad del pensamiento arquitectónico y como este puede introducir metodologías de análisis en el marco de estos desfiles de moda, proponiendo una lectura de la pasarela como un sistema de procedimientos específicos inherente a los proyectos/procesos de la arquitectura. Este enfoque enlaza ambas prácticas en un territorio común donde el espacio, el diseño, el comportamiento, el movimiento, y los cuerpos son ordenados/organizados en la creación de estas nuevas posibilidades visuales, y donde las interacciones activan la generación de la novedad y los mensajes. PALABRAS CLAVES moda, sistema, virtual, información, arquitectura Considering that there is nothing left untouched by fashion2, and going beyond the already exhausted discussion about formal intersections, this research introduces the catwalk as the real arena of mediation between fashion and architecture. By assuming this condition, the catwalk embodies new modes of production that appropriates its space and turns it into a machine for generating multiple if not infinite meanings. Fashion, as a creative project, has utilized the catwalk as a frame for rearranging its visual narrative and renewing itself as social phenomena. This research disputes, however, that the current typologies of catwalks do not facilitate the understanding of the collection – as its primary goal - but, instead, present an environment composed of multi-layered visual formats, becoming a complex construct that collides space-time-action in the creation of other territories. Departing from the analysis of the catwalk as a system and how its many variables can produce diverse combinations, this research presents the hypothesis that a new system is being formed entirely built out of information. Such scenario indicates fashion´s final immersion into the fabrics of virtuality. While the discussion about the relevance of fashion shows has become more evident today, this research serves as an introductory speculation on how architectural thinking can introduce methodologies of analysis within the framework of the fashion shows, by proposing a reading of the catwalk as a system through specific procedures that are inherent to architectural projects. Such approach intertwines both practices into a common territory where space, design, behaviour, movement, and bodies are organized for the creation of visual possibilities, and where interactions are triggered in the making of novelty and messages. KEYWORDS fashion, system, virtual, information, architectural

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A study of the assessment of the irrigation water use has been carried out in the Spanish irrigation District “Río Adaja” that has analyzed the water use efficiency and the water productivity indicators for the main crops for three years: 2010-2011, 2011-2012 and 2012-2013. A soil water balance model was applied taking into ccount climatic data for the nearby weather station and soil properties. Crop water requirements were calculated by the FAO Penman- Monteith with the application of the dual crop coefficient and by considering the readily vailable soil water content (RAW) concept. Likewise, productivity was measured by the indexes: annual relative irrigation supply (ARIS), annual relative water supply (ARWS), relative rainfall supply (RRS), the water productivity (WP), the evapotranspiration water productivity (ETWP), and the irrigation water productivity (IWP. The results show that in most crops deficit irrigation was applied (ARIS<1) in the first two years however, the IWP improved. This was higher in 2010-2011 which corresponded to the highest effective precipitation Pe. In general, the IWP (€.m-3) varied amongcrops but crops such as: onion (4.14, 1.98 and 2.77 respectively for the three years), potato (2.79, 1.69 and 1.62 respectively for the three years), carrot (1.37, 1.70 and 1.80 respectively for the three years) and barley (1.21, 1.16 and 0.68 respectively for the three years) showed the higher values. Thus, it is highlighted the y could be included into the cropping pattern which would maximize the famer’s gross income in the irrigation district.

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The conference program will cover all areas of environmental and resource economics, ranging from topics prevailing in the general debate, such as climate change, energy sources, water management and ecosystem services evaluation, to more specialized subjects such as biodiversity conservation or persistent organic pollutants. The congress will be held on the Faculty of Economics of the University of Girona, located in Montilivi, a city quarter situated just few minutes from the city center, conveniently connected by bus lines L8 and L11.

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"Slow Fashion" attempts to offset the demand for fast fashion and mass production (Fletcher, 2007). Consumers' response to sustainability-based practices is a limited discourse and studies for slow fashion concept are scarce. This study thus aims to enlighten the subject of how slow fashion concept could improve local economies and how Spanish consumers respond to such initiatives. This paper is based on an exploratory qualitative research for which focus group interviews including three group discussions with Spanish consumers were held. The data was examined by constant comparison analysis to present consumer insights. Moreover, a case study was conducted with a Spanish apparel brand. Saint Brissant was chosen since it manufactures in Spain to (i) ensure its products? high quality and (ii) to empower Spanish economy. This paper provides empirical insights. Even though local manufacturing was perceived to have a higher quality, Spanish consumers? behavioural intentions of using local brands were not high.Self-interest, mainly price and design, was recorded as the most influential purchase criteria. Furthermore, Saint Brissant case demonstrated that local manufacturing could boost local economies by creating workforce. However, governmental subsidies should be rearranged and consumers? perceptions should be improved to support local manufacturers in Spain.

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Fashion is one of the most vibrant sectors in Europe and important contributors to the European Union (EU) economy. In particular, Small and Medium Enterprises (SMEs) play a major part in European fashion industry (EU 2012). Just like fashion, where people¿s style has inherently meant to be shared as it is foremost a representation of one¿s self-image, social media allow the reflection of ones' personality and emotions. Although fashion practitioners have embraced social media in their marketing activities, it is still relatively few known at an academic level about the specificities of fashion industry when approaching social media marketing (SMM) strategies. This study sets out to explore fashion companies' SMM strategy and its activities. From an exploratory approach, we present case studies of two Spanish SME fashion companies, anonymously named hereafter as Company A and Company B, to deepen our understanding on how fashion brands implement their SMM strategy. Company A offers high-end fashion products while Company B produces medium fashion products. We analyzed the case studies using qualitative (interviews to companies' executives) and a mix of qualitative and quantitative (content analysis of companies' social media platform) methods. Public posts data of both companies' Facebook brand pages were used to perform the content analysis. Our findings through case studies of the two companies reveal that branding-oriented strategic objectives are the main drivers of their SMM implementations. There are significant differences between both companies. The main strategic action employed by Company A is engaging customers to participate into brand's offline social gathering events by inviting them through social media platform, while Company B focuses its effort on posting product promotion related contents and engaging influencers such as fashion bloggers. Our results are expected to serve as a basis of further investigations on how SMM strategy and strategic actions implemented by fashion brands may influence marketing outcomes.

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El Anillo Verde metropolitano, definido por el Plan General de Ordenación Urbana del Área Metropolitana de Madrid en 1963 siguiendo los modelos planteados por la cultura urbanística internacional, como armadura de la estructura urbana del AMM, espacio protagonista dentro del sistema de espacios libres, lugar de uso público destinado al recreo y contacto con la naturaleza de la población madrileña, se convierte en realidad en una reserva de suelo que va entrando en juego motivado por las alianzas entre el poder institucional y la clase social dominante actuando al margen del planeamiento, poniendo en evidencia la escasez de recursos legales y culturales disponibles para la salvaguarda de los intereses comunes y, donde los condicionantes geográficos y naturales del territorio madrileño han influido decisivamente en la especialización funcional y espacial del Área Metropolitana de Madrid. Así pues considerando esta idea como HIPÓTESIS, el objetivo de la TESIS sería demostrarla, para lo cual se hace necesario primero, acotar espacial y temporalmente el objeto de estudio, es decir, del Anillo Verde metropolitano1, segundo, contextualizar histórica y disciplinarmente los presupuestos teóricos que conformaban la idea del Anillo Verde, tercero, reconocer, localizar y documentar las piezas que han ido materializando la ocupación urbana del Anillo Verde, clasificándolas según parámetros temporales, funcionales, urbanísticos y, formales, lo que permite analizar la geografía, uso, instrumentación y forma de su transformación a escala general metropolitana y, cuarto, profundizar a modo de comprobación a escala municipal y urbana en dos escenarios representativos del conjunto metropolitano: el municipio de Pozuelo de Alarcón y el distrito de Hortaleza-Barajas. El contenido del documento se divide en tres bloques, el bloque I, se centra en las bases teóricas, el bloque II sitúa el hilo argumental de la tesis a escala metropolitana y el bloque III comprueba el fenómeno a escala municipal y urbana. De esta forma, se comienza por la comprensión del significado del concepto del Anillo Verde, que va más allá de la dimensión instrumental asignada de límite y contención urbana frente al crecimiento de la ciudad industrial de principios del siglo XX, basada en la descentralización de la ciudad tradicional, para adquirir un significado más complejo, como gran espacio de reserva y salvaguarda de valores naturales y culturales que se expresaban en su territorio y que permitirían alcanzar el equilibrio entre la ciudad y sus habitantes, es decir, entre el hombre y el espacio que habita. Se hace un recorrido por las principales corrientes urbanísticas que se van nutriendo de distintas disciplinas (economía, sociología, geografía, biología, ecología) para plantear teorías que permitieran materializar un nuevo orden urbano según principios de equidad social, económica y ambiental, en una secuencia donde Europa y Estados Unidos realizaban un constante intercambio -el movimiento de la Ciudad Jardín o el Regionalismo, que dieron paso a propuestas como el Greater London o el Gran Berlín, donde la figura del Anillo Verde tenía un papel protagonista, y del que también participaría nuestro país y la ciudad de Madrid, con modelos regionales como el Plan Besteiro y urbanos como el Plan Bidagor, antecedentes directos del Plan General de Ordenación Urbana del Área Metropolitana de Madrid de 1963 que pone en marcha la ordenación del crecimiento metropolitano de Madrid. El hilo argumental de la tesis se organiza en una doble aproximación: un acercamiento a escala metropolitana a partir del reconocimiento del modelo de ciudad definido en los distintos planes generales que acompañaron el desarrollo metropolitano (municipio de Madrid y de los siete términos municipales que rodeaban a este y que tenían suelo destinado a Anillo Verde), haciendo referencia además a las relaciones con el planeamiento regional, concretando en una escala de aproximación municipal que avanza hasta la interpretación urbana detallada. El primer acercamiento tiene lugar en el bloque II y se organiza en tres capítulos. El capítulo 4 se dedica al punto obligado de partida de la geografía local, describiendo las características biofísicas de los terrenos que formaban parte del Anillo Verde, que han marcado históricamente la forma de aprovechamiento del territorio, desde las extensiones de bosques mediterráneos al norte y al oeste continuación del Monte del Pardo, a los distintos tipos de cultivo que se adaptaban al sustrato geológico y la forma del terreno (de las suaves ondulaciones de sedimentos arcósicos al norte a las extensas plataformas arenosas y yesíferas del sur), además de las zonas de huertos aprovechando las depresiones y los cursos de agua (arroyo del Monte Carmelo, arroyo de Valdebebas, arroyo del Quinto, arroyo del Santo, arroyo Butarque, arroyo Meaques y arroyo Pozuelo). Una vez reconocida la realidad física, el capítulo 5, avanza en la descripción de los distintos modelos de ciudad propuestos desde el planeamiento urbanístico, en sus distintas escalas, la regional y la municipal, como respuesta a la coyuntura social, económica y política que ha caracterizado el proceso de ocupación del Anillo Verde al compás de la construcción del AMM. Se han reunido las propuestas de planeamiento municipal de los distintos municipios que disponían de terreno calificado como Anillo Verde: Madrid, Coslada, Getafe, Leganés, Alcorcón, Boadilla del Monte y Pozuelo de Alarcón. Además se han incorporado las distintas propuestas de ordenación territorial que han servido de referencia al planeamiento municipal, en todas sus versiones, desde las sectoriales, de mayor éxito y apoyo institucional, a los distintos intentos de ordenación integral, de mayor complejidad pero de menor calado, precisamente por la dificultad de consenso entre la ordenación física y el desarrollo económico, entre los intereses privados y el beneficio público. El primer horizonte, comienza con la formulación del Plan General de Ordenación Urbana del Área Metropolitana de Madrid de 1963, su desarrollo y la puesta en marcha de los primeros planes municipales en la década de los años setenta, donde se comprueba la necesidad de un marco regional que “ordene” el territorio de forma integral y sirva de referencia a las actuaciones sectoriales que habían marcado el primer desarrollo metropolitano. El segundo, se sitúa dos décadas más tarde con la aprobación del Plan General de Ordenación Urbana de Madrid de 1985 y el conjunto de planes municipales de los términos limítrofes, que siguen su filosofía de austeridad en cuanto a crecimiento territorial. El tercero se inicia en 1997 con la siguiente generación de planes de corte neoliberal que imponen un modelo territorial basado en las grandes operaciones metropolitanas de centralidad, infraestructuras y equipamiento, que consumen de forma indiscriminada la totalidad del territorio madrileño. Será en el último capítulo del segundo bloque (capítulo 6) donde se represente gráficamente a escala metropolitana y se analicen las 229 piezas que han ido colmatando el espacio destinado a Anillo Verde, según los parámetros de estudio, en base a las cuales se plantean las primeras conclusiones generales de la tesis, poniendo de manifiesto que las alianzas entre los agentes soberanos en la construcción de la ciudad y su entorno han trasgredido sucesivamente las determinaciones del Planeamiento en su definición de modelo de ciudad y territorio, acusando la carencia de recursos instrumentales y jurídicos que alentaron el proceso de su desmantelamiento, y revelando la influencia de los condicionantes geográficos y naturales en la especialización funcional y segregación social en el conjunto del Área Metropolitana de Madrid. Se remata el discurso metropolitano con una batería de conclusiones que interpretan el fenómeno de ocupación del anillo de verdor metropolitano confirmando las hipótesis iniciales, reconociendo los valores medioambientales y culturales trasgredidos, sus diversos actores, las numerosas operaciones urbanísticas desarrolladas con distintos usos y envergadura, así como los instrumentos de planeamiento utilizados, en base a las cuales se materializa la construcción del AMM según un modelo extendido (spread), dibujando una mancha de aceite (o grase-spots según Geddes) que precisamente había querido evitarse desde el planeamiento urbanístico con la definición de un Anillo Verde, espacio inmune a la edificación, que se aleja de su papel estructurante (equilibrador entre la ciudad y sus habitantes) para convertirse en armadura de la estructura comunicativa, que una vez consolidada se convierte en la mejor aliada de la máquina inmobiliaria. El último paso, se desarrolla en el bloque III que se divide en los capítulo 7,8 y 9 y supone la comprobación de lo descrito en el conjunto de escala metropolitana, en dos aspectos fundamentales, la falta de consideración por los valores culturales y medioambientales que han modelado el territorio, imprimiéndole un carácter singular y específico y, la estructura del dominio del suelo, donde se reconoce de forma precisa el grupo social y los agentes encargados en cada momento de comercializar los suelos del anillo, que bajo el paraguas de la urgencia social y el engañoso beneficio popular, obtienen importantes beneficios económicos. Con esa intención, se da un salto hacia la escala municipal y urbana, seleccionando dos escenarios de estudio, el municipio de Pozuelo de Alarcón, que representa la materialización del crecimiento suburbano de la élite madrileña ocupando las zonas de mayor valor ecológico del anillo, y el distrito de Hortaleza-Barajas que ofrece su territorio a las grandes operaciones metropolitanas, apoyándose en el eje de actividad marcado por la conexión Madrid-Barcelona y el sistema aeroportuario de escala global, ambos situados al norte de la línea de borde entre la Sierra y la Mancha, ocupando por tanto los lugares más valiosos de la geografía madrileña (estructura funcional anticipada por Bidagor en 1946 en su modelo de ciudad adaptada al territorio madrileño) Una vez descrito este proceso trasgresor de límites, de normas, de conductas, y desde una perspectiva del fenómeno suficientemente documentada, en el capítulo 10, se realiza una reflexión sobre la incidencia real de la propuesta urbanística del Anillo Verde en la construcción del AMM, de la misma forma que se sugieren nuevos roles al planeamiento en un formato intencionado de largo recorrido en oposición a lo inmediato y circunstancial, que permita hacer una nueva lectura de los presupuestos teóricos que conformaban la idea del Anillo Verde, espacio articulador (medioambiental, social y cultural) del territorio madrileño. ABSTRACT The Metropolitan Greenbelt was defined by the 1963 Master Plan for the Madrid Metropolitan Area (MMA), following established international models of urban development, as the structural framework of the MMA, the principal open space within its network of open spaces and a public area of recreation and contact with nature for the residents of Madrid. In reality, however, it ha become a reserve of land in which various alliances between the institutional authorities and the dominant social class have been operating on the margin of the original plan, exposing a scarcity of legal and cultural resources for the safeguarding of common interests, and in which the geographical and natural characteristics of the territory itself have come to play an influential role in the functional specialization and spatial segregation of the MMA. With that idea as its HYPOTHESIS, the aim of this THESIS is to demonstrate its reality. The first step in this is to delineate, temporally and spatially, the object of study; i.e. the Metropolitan Greenbelt2. The second is to contextualize historically and disciplinarily those theoretical ideas which conform to the greenbelt concept. The third is to acknowledge, locate and document the elements which have characterized the urban occupation of the Greenbelt and classify these according to the parameters of time, function, urban development and form, which in turn would enable the geography, use, instrumentation and form of its transformation to be analysed on a general metropolitan scale. The fourth step, as a method of verification, is an in-depth analysis of two representative settings within the metropolitan network: the municipality of Pozuelo de Alarcón and the Hortaleza-Barajas district. The content of the document is divided into three parts. Part I focuses on the study’s theoretical foundations, Part II establishes a line of argument at the metropolitan level and Part III examines the phenomenon from a municipal and urban perspective. The thesis, then, begins with a study of the greenbelt concept itself and its meaning, which is far more complex than the accepted instrumental dimension of limiting and containing urbanization in response to the growth of the industrial city of the early 20th century, and which is based on a decentralization of the traditional city. This wider purpose is the setting aside of a large reserved space to safeguard the natural and cultural values of the region and thereby achieve a balance between the city and its residents; that is to say, between man and the space he inhabits. The principal currents of thought in urban planning will then be examined. These have drawn upon a variety of disciplines (economics, sociology, geography, biology, ecology) to develop theories for establishing a new urban order according to the principles of social, economic and environmental equity, and have involved a constant interchange between Europe and the United States. Thus, the City Garden and Regionalist movements would clear the way for proposals such as Greater London and Great Berlin, Chicago and Washington, in which the greenbelt would play a fundamental role. The participation of our own country and the city of Madrid is also discussed, through regional models such as the Besteiro Plan and urban ones like the Bidagor Plan, direct forerunners of 1963’s General Organizational Plan for the Madrid Metropolitan Area, which would set into motion the organization of Madrid’s metropolitan growth. The line of argument followed in this thesis is two-fold: first, an examination of metropolitan development in keeping with the city model as defined in the various General Plans for the development of both the municipality of Madrid and the seven surrounding municipalities which have land designated for its Greenbelt; and second, an examination of this growth in relation to Regional Planning measures, is detailed on a smaller scale (municipal and district), where the conditioning factors affecting the land property structure and the network of biophysical units may be analysed in depth. The first of these is dealt with in Part II and organized into three chapters (4, 5 and 6). Chapter 4 is dedicated to the obligatory starting point of the geographical setting itself. The biophysical characteristics of the territories set aside for the Greenbelt, and which historically have played a role in the area’s exploitation, are described here. These range from expanses of Mediterranean woodland to the north and west of Monte del Pardo to the various types of farmland that have been adapted to the geological substratum and the contours of the terrain (gentle undulations of arkosic sediment in the north, and wide sandy and gypsiferous tableland in the south), as well as orchards planted in low valleys and along watercourses (the creeks of Monte Carmelo, Valdebebas, Quinto, Santo, Butarque, Meaques and Pozuelo). Once this physical reality ha been detailed, in Chapter 5 will examine the various city models proposed by urban planners, both regionally and municipally, in response to the confluence of social, economic and political interests that have characterized the process of occupation in the Greenbelt area during the construction of the MMA. Municipal planning proposals will be collected and examined for the various municipalities which have land designated for the Greenbelt: Madrid, Coslada, Getafe, Leganés, Alcorcón, Boadilla del Monte and Pozuelo de Alarcón. Furthermore, the various territorial organization proposals which have served as references for municipal planning will also be addressed here, in all of their versions –from the sectorial, which have met with more success and institutional approval, to the many attempts at integration, which have been more complex but less influential, precisely for the difficulty of reconciling physical organization with economic development, and private interest with public benefit. The first period in this process was the development of the General Plan of 1963, followed by the first municipal development plans of the 1970s, in which the need for a regional framework that “organized” the territory in an integral fashion was defined. This would serve as a reference for the sectorial actions that marked the metropolitan area’s initial development. The second came two decades later with the approval of the General Plan of 1985, and the network of municipal plans for the surrounding communities, which followed the same philosophy of austerity with regard to territorial growth. The third would begin to take form in 1997, as a new generation of neo-liberal development plans imposed a territorial model based on centralized large-scale metropolitan operations of infrastructure and equipment, which would indiscriminately consume the totality of Madrid’s land. At the end of the Part II, in Chapter 6, the metropolitan area will be represented graphically and the 229 pieces that have been gradually encroaching upon land designated for the Greenbelt will be analysed. This analysis will be carried out according to the parameters defined for the study, and the first general conclusions of the thesis will be based on its findings. It will show how alliances between the various governing authorities in the construction of the city and its environment have successively violated established plans with regard to the definitions of city and territory, how shortages of instrumental and judicial resources have accentuated the dismantling process, and how natural and geographical factors have influenced functional specialization and social segregation in the Madrid Metropolitan Area. The final step, detailed in Part III, will address two fundamental aspects of what has just been described: the lack of consideration for the cultural and environmental values which have shaped this territory and imprinted upon it a specific and unique character; and the structure of land domination, with a precise identification of the social group and agents responsible at each stage of the Greenbelt’s commercialization, who, under an umbrella of social urgency and deceptive public benefit, have used it to obtain substantial financial rewards. For this purpose, a closer look is taken at two specific areas: the municipality of Pozuelo de Alarcón, representative of the suburban growth of an elite population which has occupied the Greenbelt areas of the greatest ecological value; and the Hortaleza-Barajas district, which has offered its territory to large metropolitan business interests, based on activities centred on the connection between Madrid and Barcelona and the system of international air travel. Both of these settings are located to the north of the line which divides the Sierra from La Mancha, and thus occupy the most valuable land in the Madrid region (a functional structure anticipated by Bidagor in 1946, with his city model adapted to the territory of Madrid). Finally, an attempt will be made to interpret the phenomenon of metropolitan Greenbelt occupation, confirming initial hypotheses, specifying the environmental and cultural values that have been violated, and identifying the various players involved, as well as numerous urbanization operations of varying sizes and interests, and the instruments of planning they have used. It will be seen from this that the construction of the MMA has in fact followed a “spread” model, a “grease spot” (as Geddes calls it) which, from the outset of the planning process and according to the definition of a greenbelt as a construction-free zone, was precisely to be avoided. This structural role (to provide a balance between a city and its residents) has thus been abandoned and the Greenbelt converted instead into a communicative framework which, once consolidated, has become the greatest ally of the real estate machine. After this process of violating limits, norms and established behaviour has been described and solidly documented, a reflection will be made on the real influence of the Greenbelt proposal in the construction of the MMA. At the same time, new roles will be suggested for future planning, roles which are deliberate and long term, in opposition to the immediate and circumstantial. This will enable a new interpretation of the theoretical principles behind the greenbelt concept, a space designed to connect the territory of Madrid environmentally, socially and culturally.

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La historia de la arquitectura se ha medido - en parte - por la evolución de las modas, épocas y estilos de la arquitectura religiosa. En la aparición de las nuevas capillas interreligiosas universitarias de los años '50 de Norteamérica, la capilla del M.I.T., bautizada tras su inauguración como “Kresge Chapel” en honor al apellido de su benefactor, fue el máximo exponente como prototipo en esta época marcada por la aparición nuevas conciencias de posguerra. (II Guerra Mundial). La tesis centra su investigación en esta capilla, cómo nació en respuesta a la necesidad de compatibilizar la enseñanza reglada científico tecnológica con una formación religiosa y humanista, para el programa impuesto como ampliación del campus universitario del MIT en el barrio universitario de Cambridge, Boston, Massachussets, en torno a dos edificios principales a proyectar: capilla y auditorio. Desde el trabajo de investigación se aporta la información documental necesaria para saber cómo evolucionó desde sus primeros bocetos hasta su construcción. Su nacimiento como necesidad en la sociedad universitaria no fue nada espontáneo, quedando a medias entre la influencia escandinavo - alemana y la tradición americano-luterana de anteriores iglesias neoclásicas herederas del “Plan Akron”. La formación académica y profesional dirigida por su padre, Eliel Saarinen, suman junto a los viajes del arquitecto, una herencia “genética” para con este prototipo ajeno al emergente “estilo internacional” y ayudan a comprender la dimensión compleja de lo que es capaz de representar la capilla. La capilla es refugio emocional de la luz y es un punto de inflexión notable en la recuperación del tipo centrado renovado y evolucionado, que junto con el doble recurso lumínico - efectista, de la vertical para el altar y horizontal inferior, distribuido desde el perímetro ondulado en el interior, el ejemplo es muestra la promoción de una cierta sensibilidad para con las nuevas formas de la "religión" emergentes en la Norteamérica de los años 50. Desde el sincretismo como mecanismo y principal “modus operandi” proyectual, FE versus RAZÓN, aparecen como dualismo permanente en todas las fases del proyecto, desde un proceso de búsqueda de la armonía de ambos y para cada uno de ellos. Con el estudio del modelo prototípico del MIT, buscamos el "patrón" empleado por el arquitecto en su proyección de "nueva iglesia" adaptado a la diversidad cultural y religiosa y de las nuevas y diferentes sensibilidades humanistas para el proyecto. ----------------------------------------------------- SUMMARY--------------------------------------------------- The history of architecture is measured - in part - by the evolution of fashion, periods and styles of religious architecture. In the emergence of the new interfaith university chapel of the 1950s in North America, the chapel of MIT, named after its inauguration as "Kresge Chapel" in honor of its benefactor, was the best example of a prototype, in this time so marked by the emergence of new postwar consciousnesses. The thesis focuses its research on this chapel; how it came about in response to the need to reconcile formal scientific and technological education with religious and humanist training for the program imposed as an extension of the campus of MIT in the university district of Cambridge, Boston Massachusetts, around two main projected buildings : Chapel and auditorium. From research work has been obtained the documentary information necessary to know how it evolved from the first sketches to its construction. Its creation as a necessity of the university society was not at all spontaneous, being halfway between the Scandinavian influence - German and the American Lutheran tradition of neoclassical churches, the heirs to the "Akron Plan". The academic and professional training directed by his father, Eliel Saarinen, together with the travels of the architect, a "genetic" heritage with this external prototype for the emerging "international style", and help to understand the complex dimension of what the chapel is capable of representing. The chapel is an emotional refuge of light and is a remarkable turning point in the recovery of such focused renewed and evolved, along with the double lumen resource - gimmicky, vertical to the altar and lower horizontal, distributed from the undulating perimeter inside, the example is shown to promote a certain sensitivity to the new forms of "religion" but vague religious profile emerging in the America of the 50s. From the syncretism as a mechanism and main "modus operandi" of the project, FAITH versus REASON appears as permanent dualism in all phases of the project from a process of finding the harmony of both and for each of them. With the study of the prototypical model of MIT, we seek the "pattern" used by the architect in his projection of "new church" adapted to the cultural and religious diversity and new and different humanist sensitivities for the project. El desarrollo vierte la luz suficiente para entender los patrones de lo arquitectónico en la capilla, que hacen de ella, la comunión armónica y perfecta de los nombrados opuestos en el campus universitario del MIT. En el camino, además, la investigación arroja luz y orden sobre las fases del proyecto a través de la contribución, recogida, clasificación y orden de los datos, fechas y documentos gráficos, a día de hoy dispersos y confusamente publicados, debido a la no existencia de un estudio profundo y completo como el que pretende ser este trabajo, por ser una obra fundamental en la historia de la arquitectura moderna. El patrón final demostrará el artificio sincrético de cada una de las partes - cada uno en sí misma y cosidas todas - formando el "Ima Summis" de la capilla; resultado de la acción proyectual deducida de su serie genética descifrada. De esta forma, lo sincrético, aparece como el principal atributo del hecho construido, pasando de lo místico a lo científico, de lo intuitivo a lo razonado y siempre con el vehículo de su arquitectura para la interpretación de lo inefable al interior. En cuanto a la estructura de la tesis, se inicia el desarrollo a partir de una introducción en la que se declaran las intenciones y se describe el contexto de lo investigado en torno a la hipótesis principal anunciada en el subtítulo de la tesis. Frente a consideraciones previas de la capilla y de la propia investigación, se expone y explica la hipótesis principal, junto a otros objetivos secundarios. Para finalizar la introducción, se describe el método seguido como estrategia y se justifica la estructura de redacción del documento para la compresión de este trabajo hacia sus conclusiones. Es en el primer capítulo, el C1, donde se inicia el cuerpo central mediante la exposición historiográfica de la situación y contexto previo a la capilla como antecedentes. En un segundo capítulo, el C2, se aborda el estudio del desarrollo del proyecto y de la obra y construcción de la capilla, base documental necesaria. Para ello se inicia con la descripción del lugar, del encargo y del programa, para pasar a mostrar con detalle las distintas propuestas de cada una de las fases del proyecto. En definitiva, qué se proyecto, cómo evolucionó el proyecto y en qué fases transcurrió, para entre otras cuestiones, entender el cambio de estilo desde una fase influenciada por la capilla de Mies construida en el ITT de Chicago, (denominadas en este trabajo por esta influencia como modelos “miesianos”) y la fase reencuentro con el modus de hacer iniciado por su padre Eliel, a través de un modelo a medias de una herencia escandinavo - alemana y la tradición luterano - americana, (denominada en este trabajo como herencia o modelos “saariniana/os”). The development sheds enough light to understand the architectural patterns of the chapel, making it the perfect and harmonic communion named opposites on the campus of MIT. Along the way, furthermore, the research sheds light and order on the phases of the project through the contribution, collection, sorting and order of data, dates and graphic documents, today scattered and confusingly published, due to inexistence of a deep and comprehensive study like this work is meant to be, in the context of such a seminal work in the history of modern architecture. The final pattern will demonstrate the syncretic artifice of each of the parts - each in itself and all together - forming the "Ima Summis" of the chapel; the result of the project action deducted from its deciphered genetic series. Being the SYNCRETIC, the main attribute of the built matter, passing from the mystical to the scientific, from the intuitive to the reasoned and always with the vehicle of architecture as the representation of the ineffable. As for the structure of the thesis, the development starts from an introduction in which the intentions are declared and the context of that which is investigated is described, in terms of the main hypothesis announced in the subtitle of the thesis. Faced with previous considerations of the chapel and the research itself, the principal hypothesis is expressed and explained, along with other secondary objectives. To conclude the introduction, the method followed is described as a strategy and the structuring of the document is justified for the compression of this work towards its conclusions. It is in the first chapter of the thesis, the C1, where the main body of the work is initiated through the historiographical account of the situation and context prior to the chapel as antecedents. A second chapter, C2, addresses the study of the development of the project and of the work and construction of the chapel, based on the necessary documentary evidence. To this end, the analysis begins with the description of the place, the commission and the program, moving on to analyze in detail the various proposals of each phase. What is projected, how it evolved and through what phases passed the project to, among other questions, understand the change in style between the phase of influence of Mies through the projected chapel in the ITT of Chicago chapel (called in this work as "miesian" influences or models) and the reunion with the modus of making initiated by his father Eliel, through a model equally at once of Scandinavian-German heritage and of the American-Lutheran tradition, (referred to in this work as "saarinian" inheritance or models). Para el tercer capítulo, el C3, se llevan a estudio y análisis, los elementos más destacables en los que se prueban las particularidades llamadas “genéticas” en cada uno de las partes principales detectadas en la capilla. Desde ellas se rastrean las influencias - a veces sinergias - que ayudan a justificar y conformar una clasificación genética en torno a cuatro patrones principales, de los que poder discernir al final del capítulo, el “patrón matriz” de la propia capilla en base a la concurrencia de los órdenes arquitectónicos que los conforman. Una vez obtenida la información y orden necesario, se puede afrontar el punto álgido de esta tesis con el cuarto capítulo, el C4, en el que se justifica la capacidad sincrética de la capilla como respuesta a la hipótesis principal señalada en el subtítulo. Para ello se inicia el capítulo con el enfoque y contexto del término “sincretismo” y “sincrético”, aportando la justificación de sus usos para con esta investigación, antes de explicar que la capilla es sincrética por la suma de dos claves fundamentales. La clave primera, correspondiente a la capacidad interconfesional y aconfesional de la capilla, y su capacidad de trascender al interior desde ambas situaciones además de ser reconocible por el religioso y a la vez por el científico. Y la clave segunda, que corresponde a la suma de las distintas partes sincréticas, cada una en si mismas, capaz de sumar todas juntas, este edificio sincrético de los nombrados opuestos. Una vez discernido las claves de lo sincrético en la capilla y a pesar de su doble carácter SACRO Y PROFANO, una comparativa posiciona a la capilla como único entre los ejemplos interconfesionales construidos en los ´50, sin haberse repetido de igual manera y mismo resultado en el tiempo, ni en ninguna otra universidad o centro tecnológico. Así la exposición de este trabajo finaliza con el último capítulo, el C5, en el que desde esa comparativa, una serie de cuestiones unen y distancian a la del MIT y dan acierto a la apuesta inicial, concluyendo que la hipótesis y el patrón de la misma, es el patrón de lo sincrético que modela el ”modus operandi ” del arquitecto. Tras el desarrollo, la investigación cierra filas en torno a cuatro conclusiones para los cuatro capítulos principales; C2, C3, C4, C5. La capilla del MIT como modelo prototípico no se repite en el tiempo, ni en ninguna otra universidad y se posiciona como el mejor prototipo – hito de una nueva arquitectura religiosa universitaria. In the third chapter, C3, we study and analyze the most notable elements in which are found those particularities referred to as "genetic" in each of the principal parts, (see above C3.1.1... - C3.1.8), where these influences - sometimes synergies - are traced, helping to justify and form a classification based on four of those principals (see above C3.2), from which, at the end of this chapter may be discerned a matrix pattern, that of the chapel itself (see above. C3.3.), based on concurrent architectural orders. Once the necessary information and order is obtained, we come to the decisive point in the fourth chapter, C4, where the syncretic capacity of the chapel in response to the main hypothesis indicated in the subtitle of the thesis is justified. For this, the chapter beings with the focus and context of the terms "syncretism" and "syncretic", providing justification for their use for this research, going on to assert that the chapel is syncretic from the sum of two fundamental aspects: the first corresponds to the interfaith and non-denominational capacities of the chapel, its ability to transcend both situations and be recognizable by both the religious and the scientific. The second corresponds to the sum of the different syncretic parts, each in themselves, capable of making together a syncretic building with the opposite. Once discerned the keys to the syncretic and epic in the chapel and despite its dual character both SACRED and PROFANE, a comparatison positions the chapel as being unique among interfaith examples built in the 1950s, without being repeated in the same way and with the same result over time or in any other university or centre of technology. So, the exhibition of this work ends with the last chapter, C5, in which from that comparison a number of issues come together and to distance themselves from MIT and bear out the initial proposition, concluding that the hypothesis and its pattern, the pattern of the syncretic which models the "modus operandi" of the architect to contain the ineffable. The research closes ranks around four conclusions for the four main chapters; C2, C3, C4, and C5 The chapel of MIT as a prototypical model is not repeated in time, or any other university and is positioned as the best prototype - a landmark of a new universitary religious architecture.

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Water supply instability is one of the main risks faced by irrigation districts and farmers. Water procurement decision optimisation is essential in order to increase supply reliability and reduce costs. Water markets, such as spot purchases or water supply option contracts, can make this decision process more flexible. We analyse the potential interest in an option contract for an irrigation district that has access to several water sources. We apply a stochastic recursive mathematical programming model to simulate the water procurement decisions of an irrigation district?s board operating in a context of water supply uncertainty in south-eastern Spain. We analyse what role different option contracts could play in securing its water supply. Results suggest that the irrigation district would be willing to accept the proposed option contract in most cases subject to realistic values of the option contract financial terms. Of nine different water sources, desalination and the option contract are the main substitutes, where the use of either depends on the contract parameters. The contract premium and optioned volume are the variables that have a greater impact on the irrigation district?s decisions. Key words: Segura Basin, stochastic recursive programming, water markets, water supply option contract, water supply risk.