The gendered organisation : A positive critique

In this article we go back to basics – to the very idea of the gendered organisation. Probably all researchers on gender and diversity in the workplace have some notion, however implicit, of the gendered organisation. This applies in both empirical research and more general theoretical analysis of organisations and management. Our task here is to assist in making explicit what those assumptions may be and help us to take a critical look at how we understand and conceptualise ‘the gendered organisation’, and the assumptions that we bring with us in our own and others’ work. We organise our discussion in two main parts. First, we examine the concept of the gendered organisation, by setting out a very short history, including some of the basic assumptions about the gendered organisation and some continuing questions in studying the gendered organisation. The second main part develops a positive critique of the concept of the gendered organisation. This positive critique involves the re-evaluation of several key elements: the concept of ‘organisation’ itself; the concept of ‘gender’; the relation of gender and sexuality; the relations of gender, sexuality, violence and violation; the intersection of gender and other social divisions; as well as some more general methodological critiques. This critical engagement is a necessary part of empirical and conceptual development on gender and diversity in workplaces and organisations more generally.

Homo-quê? Expressão de atitudes implícitas e explicitas face à homoparentalidade – Moderação motivacional

Dissertação de Mestrado apresentada ao Instituto Superior de Psicologia Aplicada para obtenção de grau de Mestre na especialidade de Psicologia Social e das Organizações.

Beyond human and intellectual capital: Profiling the value of knowledge, skills and experience

The concept of human capital is associated mainly with the Nobel Laureate Gary Becker and, in his usage, has a clear conceptual basis as investment in the costs of formal education. By contrast, this paper suggests that ‘intellectual capital’ is a re-branding of knowledge, skills and experience rather than re-conceptualisation of resource based learning. Becker also chose not to include informal knowledge, skills or experience within his concept of human capital, which remains limited by its constrained premises. This paper submits that both human capital and intellectual capital advocates fail to identify or measure the tacit knowledge and implicit learning which increasingly is recognised as a key to the competitive advantage of organisations. It first focuses on the conceptual basis of claims made for human capital and intellectual capital, outlines limits in their methodology, and contrasts these with insights from theories of tacit knowledge and implicit learning and the central role within them of informal or non-formal skill acquisition. It develops and illustrates instances of interfacing tacit and explicit knowledge before introducing a methodology for profiling the acquisition of knowledge, ability and skills. It does so by introducing the concepts of non-formal learningfrom- work (LfW) and informal learning-from-life (LfL), with evidence from a four country EU case study commissioned within the lifelong learning remit of the Lisbon Agenda.

O plano de marketing: Um estudo discursivo

O artigo tem como propósito contribuir com a discussão sobre a relevância do plano de marketing no contexto das atividades de marketing. O trabalho foi estruturado sob a modalidade de ensaio, e compõe-se de uma revisão do referencial teórico, mediante uma análise conceitual crítica de alguns aspectos pertinentes ao assunto. O tema é tratado sob uma perspectiva de um sistema hierárquico de decisões, pondo-se em destaque o marketing como uma função da troca e o papel do marketing no direcionamento da gestão estratégica. É estudada, ainda, a importância do plano de marketing e principais equívocos. O trabalho conclui com a afirmação de que o plano de marketing não é uma solução para todos os problemas de uma empresa. Entretanto, ele auxilia na antecipação dos estados futuros desejados, direcionando o caminho a ser trilhado. É sobre tudo, um instrumento facilitador, integrador e “potencializador” das estratégias empresariais, em cenários competitivos caracterizados por crescente complexidade, volatilidade e incerteza.