Tradicional ou Low Cost?

Sendo o sector do transporte aéreo considerado dos mais importantes no crescimento económico nacional e internacional, torna-se necessário comparar os vários tipos de consumidores, os seus comportamentos, e o que os leva a decidir escolher companhias aéreas low cost em detrimento de companhias aéreas tradicionais. Desta forma, este estudo propõe investigar se o preço, associado à satisfação do consumidor, tem impacto no momento de decisão, em detrimento de outros atributos como sejam a reputação da marca ou outras valências do produto oferecido. Assim, em função da satisfação, serão analisados os factores que maior influência exercem sobre os consumidores, no momento da compra. Considerando uma fase de pré-compra (momento que contempla consumidores que nunca utilizaram companhias aéreas low cost) e uma fase de pós-compra (momento que contempla consumidores que utilizam e consumidores que deixaram de utilizar este tipo de companhias), serão analisados os motivos que os levam a optar por um tipo em detrimento de outro.

The investigation of energy efficiency measures in the traditional buildings in Oporto World Heritage Site

Background The improvement of energy efficiency in buildings is widely promoted as a measure to mitigate climate change through the reduction of CO2 emissions. Thermal regulations worldwide promote it, for both new and existing buildings. Among the existing stock, traditional and historic buildings pose the additional challenge of heritage conservation. Their energy efficiency upgrade raises the risk of provoking negative impacts on their significance. Aims and Methodology This research used an approach based on impact assessment methodologies, defining an inital baseline scenario for both heritage and energy, from which the appropriate improvement solutions were identified and assessed. The measures were dynamically simulated and the results for energy, CO2, cost and comfort compared with the initial scenario, and then being further assessed for their heritage impact to eventually determine the most feasible solutions. To test this method, ten case studies, representative of the identified typological variants, were selected among Oporto’s traditional buildings located in the World Heritage Site. Findings and Conclusions The fieldwork data revealed that the energy consumption of these dwellings was below the European average. Additionally, the households expressed that their home comfort sensation was overall positive. The simulations showed that the introduction of insulation and solar thermal panels were ineffective on these cases in terms of energy, cost and comfort. At the same time, these measures pose a great risk to the buildings heritage value. The most efficient solutions were obtained from behavioural changes and DHW retrofit. The study reinforced the idea that traditional buildings performed better than expected and can be retrofitted and updated at a low-cost and with passive solutions. The use of insulation and solar panels should be disregarded.