Loop openness: a video reflection on the open work of art

The objective of this article is to reflect on the video art work in its loop production to perceive the possibility of it being received as an open work. In order to contextualize this reflection the text is anchored in the concept of image-crystal from Gilles Deleuze. For the purpose of empirically explore theoretical concepts such as video art, open work and image-crystal it was produced a practical project of video art that intends to reflect on the notion of time in a context of a loop exhibition. Therefore this project aims to motivate the reflection on the loop as a mechanism to contour the ephemeral character of video art and, at the same time, it seeks to emphasize questions about the element of multiplicity and plurality in art. It is a scientific and artistic project in which the practical component supports the dialectic between theory and practice, action and reflection. In this sense, based on the video entitled "The Walk" this article demonstrates how the theoretical concepts were used to support the artistic creation. Finally the conclusions sustain that the work of video art, when presented in loop, is a creative and expository strategy which encourages multiple interpretations that vary according to the narrative, the context in which it takes place and the attitude and the background of the spectator.

Conshumano: Os novos media na sociedade de consumo

Uneasy by the consumerism of the society of our days, this thesis embodies a reflection and a research about the influence of the new media over a behavior standardization, which results in the creation of the artistic project “Conshumano”. Looking up for a description and a critical integration of various converging concepts of this social paradigm, which lead to a growing tendency of the consumption: Capitalism, Industrialization, New Technologies, Cultural Industry, Mass Media or Globalization. Focusing the research on the concepts presented, developed a theoretical framework that relates different authors and artistic examples. Embracing art as an active agent of social life, concepts such as Video-Art or Interactive Art gain evident shape, as they establish essentially the basis for the interactive multimedia instalation accomplished by this project. The possibility of young artists resort to new ways to produce their works is an emerging factor today, and in this project the new technologies were used creatively as an artistic medium, with a view to developing an artistic, active and interventionist citizenship. Finally, lying properly contextualized in this paper, was presented the exhibition of interactive multimedia installation “Conshumano: os novos media na sociedade de consumo”, at National Museum Grão Vasco, in Viseu. Art is seen as a creative and alternative critique of the consumerism and as a way to interact socially, which aims to create a self-analysis for the society about the act of purchasing.