Equestrian tourism: an opportunity for portuguese

Portugal provides a large number of factors that boost the development of the national equestrian tourism. It represents an opportunity for the qualification and differentiation of the national tourism, to stimulate rural economies, to combat seasonality and asymmetries.This study want to understand the importance, for the equestrian tourist, of the critical success factors such as the Lusitano horse, the national equestrian culture, the landscape diversity, among others. Also, how they can contribute to the differentiation of the national equestrian tourism for international destinations that are already deployed in the market.For this study is crucial to know the perspective of those involved in the various equestrian tourism activities. In this sense, a group of companies were selected and exploratory interviews were conducted that contributed to important outputs in the construction of the questionnaire.The research was attended by 110 individuals, with different profiles, motivations and types of involvement. From the analysis, it is concluded that the critical success factors are significant in motivating equestrian tourists, namely the quality of equestrian infrastructures, the Lusitano horse, the hospitality, among others. It is also possible to analyze that the equestrian tourist demonstrates a strong commitment: they are knowledgeable, read a lot about riding and belong to equestrian clubs.Finally, the factor analysis highlight the agreement between participants and a significant number of statements made in the questionnaire related to motivation and involvement. It is possible to conclude that equestrian tourists look for relaxing moments and opportunities to expand their equestrian knowledge.

Service Science

Service Science is an emerging interdisciplinary field to systematically improve the design and innovation of service. Although many of the concepts used in service science have been around for some decades, this term is usually associated with an initiative called Service Science, Management, and Engineering (SSME), led by IBM in the first half of the 2000s to advance service research and education (in this entry, Service Science and SSME are considered synonymous, but the shorter term will be used here). Service Science is receiving growing attention due to the rising importance of service industries in world economies. The relevance of this topic is also justified because it helps organizations improve service performance, including service quality. This entry describes the key drivers, analyzes the evolution, examines the theoretical underpinnings, and defines Service Science. It concludes with a brief discussion of the challenges facing Service Science.

Servitization

Servitization is a transformation process in which a manufacturer changes from selling products to selling integrated packages of products and services that are tailored to the specific needs of customers. This concept is particularly important in the context of the service economy, as services play an increasing role in providing value to customers. That is, manufacturers can be more competitive and sustainable by adding a service component to their products, while customers can have their satisfaction levels increased. This entry reviews the concept of servitization, examines its benefits, discusses its implementation challenges, and ends with a presentation of two classic application examples.

Efeito do café na pressão arterial em pessoas com hipertensão arterial

Contexto: A Hipertensão Arterial (HTA) é uma das principais causas de morte a nível mundial sendo urgente intervir nos seus fatores de risco como forma de prevenção e tratamento. A associação entre a ingestão de café e a HTA tem feito com que os profissionais de saúde o desaconselhem. Objetivo: Avaliar o efeito do consumo do café na Pressão Arterial (PA) sistólica e diastólica em pessoas adultas e idosas com HTA. Métodos: Foi realizada uma revisão sistemática da literatura com metanálise que obedeceu aos princípios propostos pelo Cochrane Handbook. A análise crítica, a extração e a síntese dos dados foi efetuada por dois investigadores isoladamente, a metanálise foi realizada com recurso ao software RevMan 5.3.5. Resultados: Foram incluídos três Ensaios Clínicos Randomizados (RCT) e dois estudos de coorte abrangendo 264 e 1919 indivíduos respetivamente. Os resultados da metanálise, que incluiu os RCT, indicam que a ingestão de café com Hidroxihidroquinona (HHQ) reduzida apresenta um efeito benéfico na PA sistólica (MD= -2.60; 95% Cl=-4.81, -0.39; p=0.02) e na PA diastólica (MD= -1.30; 95% Cl=-1.67, -0.93; p<0.01). Os restantes estudos demonstram que na população adulta com HTA o consumo de café não interfere com a PA, contudo o consumo de café superior a três chávenas por dia está associado ao risco de HTA. Nos indivíduos idosos com HTA a ingestão de café superior a três chávenas aumenta a PA e a possibilidade de PA descontrolada. Conclusões: Nos indivíduos com HTA é desaconselhado um consumo de café superior a três chávenas por dia. A ingestão de café com HHQ reduzida é aconselhada. Descritores: Café; Cafeína; Hipertensão; Pressão Arterial.