The Influence of Creative Tourism on Sustainable Development of Tourism and Reduction of Seasonality – Case Study of Óbidos

Tourism remains one of the most fast growing and important industries in the world. It is hard to underestimate the importance and the spectrum of the benefits that tourism provides. On the other hand, nowadays, the increasing growth of tourism poses a range of challenges and problems that need to be solved. These challenges resonate in the emergence of the so called 'alternative' or sustainable forms of tourism, which deem to be an antidote against the harms the traditional forms of tourism cause to the environment and local communities. These new forms of tourism, among which is creative tourism, are reinforced by the new breed of tourists, who are no longer satisfied with the static offer of tourism but rather prefer the dynamic one. The present research shows on the case of Óbidos the potential of creative tourism to meet these new needs of modern tourists while also solving number of problems that many destinations face, namely seasonality in tourism, as well as how creative tourism contributes to the sustainable development of tourism.

Tourism through the gaze of stakeholders: the case of Óbidos Lagoon in Portugal

Coastal lagoons are valued and sensitive ecosystems often threatened by human pressure. In our study we focused on the development of local activities in the Óbidos lagoon and we aimed to understand the stakeholders’ view about the best solutions for local development. Stakeholders were divided into residents, tourists, groups of interest and surveys and interviews were applied. The results indicated that although the lagoon is considered a dynamic economical resource for the local economy communities, tourism was identified by all stakeholders as the strategic tool for development in the lagoon. These results suggest the urgency to promote sustainable guidelines for the local tourism development.

Sustainable tourism practices through the eyes of the tourist: a case study of a tour operator

This internship report aim was to find out the importance of sustainable tourism practices from a tourist point of view. The research study and internship took place at Back-Roads Touring - a tour operator (based in London) that specializes in small group touring for seniors travellers from Australia, New Zealand, USA and Canada. Google Forms online questionnaire was used in order to answer the objectives of the study. In total 1322 clients received an online questionnaire out of which 182 filled in the survey. The study had four objectives, however the main focus was to find out which tourism practices ( out of 15 choices) were the most important to the respondents during a Back-Roads Tour and which tourism options (using the same 15 choices) the respondents identify as sustainable tourism options ( objective 2 and 3). The results showed that the respondents valued the most small group touring and having an experienced tour leader, which are the core practices of the company. Furthermore, the respondents were not seeking for more sustainable tourism practices neither willing to donate money to local charities/non- profit organizations. This finding shows that the clients are content with a current model of a tour, are willing to return, however price and quality will be play a key role in the decision. The respondents´ lack of wish to support or donate money to charities /non-profit organizations, could be due to the fact that most of the clients were from middle class thus they did not have enough disposable income. Moreover, one of the objectives of this study was to find out if the clients valued sustainable tourism certification. The results showed that the respondents’ were not aware of the sustainable tourism certification that the company obtained, however slightly over half of the respondents said that the knowledge of the certification has positively influenced them to travel again with a company.