It's a matter of culture: analyzing worldbuilding in Avatar: The Last Airbender.

This dissertation is going to analyze culture in media and the role it plays in worldbuilding, taking into account one of the most-loved franchises in western animation, Avatar: The Last Airbender. Moreover, it wants to provide a different perspective on culture, posing the focus on the products consumed by many on a daily basis. First of all, this dissertation will start by trying to give “culture” itself a definition, focusing on two works of literature from which it will draw its analysis related to worldbuilding: Agar’s cultures in comparison and Hofstede’s model of culture. Then, it will move on to the concept of worldbuilding – what we define as worldbuilding, and how it mixes with culture. We will comment on how worldbuilding has gotten more attention with growing online communities and how it could make or break a franchise, with the example of the Divergent saga. Finally, it will move on to the main case study, Avatar: The Last Airbender, which will be analyzed from a cultural standpoint, underlining the role worldbuilding plays in it, and there will be a focus on nonverbal communication in animated media.